Univision Communications Inc. (UCI) has launched Uforia Audio On-Demand.  

Univision Communications Inc. (UCI) has launched Uforia Audio On-Demand.  

Do you really need to go to college to understand this? Harvard Business Review reported this week that face-to-face encounters are more effective than emails when asking people to donate.

In the last few months, ad tech overall -- and programmatic, in particular -- has taken a beating over issues related to brand safety, transparency, and more. In all fairness, these issues extend to the digital media and advertising worlds at large, not only to the sub-sectors of ad tech/martech and programmatic media.

It is non-debatable that the last five years in the media industry has seen more creative enlightenment and tech innovation than the last fifty years combined. By Brian Katz, VP of advanced TV insights and strategy at Eyeview

A recent report by Thinkbox finds that TV accounted for 93.8 percent of video ads that were viewed in the UK in 2016. Now, accepting that Thinkbox’s mission is to promote commercial TV, this statistic does give pause for thought. If nothing else, the fact that so much video advertising is still seen on TV suggests that the medium is still alive and well no matter what digital promoters might tell us.  by Nigel Hollis

As part of its continuing digital expansion, Univision News announces the launch of Grandes Historias (Great Stories), a new digital video platform dedicated to sharing relevant, powerful stories for and about Hispanics through original documentaries and innovative video formats.

Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps.

Even as digital ad spending takes off, the sharp divide between the haves and have-nots keeps increasing.

Consumers are right to be concerned about and demand strong protection of their privacy rights. Advertisers have long understood this highly legitimate need. That is why in 2010 the ad community launched the Digital Advertising Alliance (DAA) self-regulatory program to give consumers broad power to determine whether their Internet and mobile activities would be collected and utilized for advertising purposes. The ad community also has strongly supported a broad array of legislation to protect consumer’s truly sensitive financial, health, children’s and other similar data.

A couple of weeks ago while skiing at Park City in Utah, I checked in to my return flight with Delta while riding up the Super Condor lift. The experience reminded me that when well-designed apps really do make life easier, and that a positive experience is the best way to build a strong brand.  by Nigel Hollis

Consumers have high expectations for marketing content from entertainment brands, especially when it comes to being entertained. This is why social channels can be a marketer’s best friend, especially if they are savvy enough to leverage new features and channels as they are introdu

Hispanicize Media Group (HMG) announced that it has acquired a major stake in several leading Latina online and social media platforms and has also entered into a joint venture to own part of the Hispanic celebrity influencer network Exit 7 as part of HMG’s acquisition strategy to expand its digital reach.

FOX Deportes joins reVolver Podcasts.

Pages