H Code released its 2020 Digital Fact Pack, showcasing new research conducted by H Code’s Intelligence Center to understand the preferences and habits of Hispanic consumers in the U.S. when it comes to digital media.

In a new report by KPMG, we look at how AI is being implemented across five industries: healthcare, financial services, transportation, technology and retail. It shows that while there is some variation in AI adoption across industries, there is also a depth of engagement that is highly encouraging.

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16.  By Bill Duggan

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.

This third installation of The Data-Centric Organization explores how U.S. companies are evolving their business practices and functional priorities so as to better leverage data across their advertising, marketing and other audience engagement efforts.

eMarketer senior analyst Jasmine Enberg and principal analysts Jillian Ryan and Yory Wurmser discuss what the digital world will look like in 2020. They then talk about Instagram's user growth deceleration and what shoppers want from in-store associates.

ntravision Communications Corporation announced the appointment of Laura Saldivar to Senior Vice President of Integrated Marketing Solutions in Los Angeles.

Entravision Communications Corporation announced the promotion of Crystal Gomez to Vice President Local Agency and National Sales for radio assets in Los Angeles.

THEMA America, a Canal+ group company, launched Kanal D Drama, a global network born from a strategic alliance between THEMA and Kanal D International, the leading exporter of Turkish dramas worldwide.

An estimated 192 million U.S. consumers – or 70% of Americans ages 13-to-64 – are gamers, demonstrating massive appeal among consumers for the gaming industry, according to a new Consumer Technology Association (CTA)® study. While traditional gaming platforms still hold strong interest, the emergence of live game streaming services is revolutionizing gaming into a connected and social experience.

The advertising industry has come a long way from newspapers, magazines, flyers and mailers. With the entry of the internet era in the 90s, advertising initiatives expanded to web banners, click campaigns, and search engine results. The ability to reach consumers further advanced with cell phone and tablet technologies, enabling even easier access to social media, with mobile internet plus push notification marketing.

A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID®, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, "Identification: It's as Easy as ABC" outlines the full scope of existing and planned identifiers for advertising assets, businesses, and consumers.

Some of my colleagues expressed concern over last week’s post which likened online advertising to a cult. But what else do you call the unthinking faith that many marketers have in the power of digital advertising? Sadly, data has a lot to do with reinforcing that faith, but the right data can also help marketers break out of the cult.  by Nigel Hollis

Telemundo Deportes has signed a multiplatform deal with ESR 24/7 eSports Channel to boost its esports offering with thousands of pieces of English-language content that will be used across its platforms every year starting this week.

This IAB research sets the record straight on media related myths and misinterpretations regarding why, how, which and how much direct to consumer brands are budgeting and leveraging opportunities across the media landscape.

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