Spirits brands face the hurdles of complicated regulations and prohibitions against end-to-end ecommerce. These factors have undoubtedly contributed to their slow incorporation of digital channels into the overall marketing mix.

Everywhere you turn these days, there’s an article, conference or new tech solution about Big Data.  If Big Data was traded publicly on the New York Stock Exchange, it would be the hottest stock out there. 

Televisa Publishing + Digital, a division of Grupo Televisa announced the release of the Vive Vanidades Technology Guide iPad application, sponsored by Ford Fusion 2013.

Volume one of The SoDA Report 2013, SoDA’s biannual trends publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released. This edition explores the topic of Perceptions and features various point of views concerning the issues, challenges and opportunities shaping the future of the digital marketing industry in the year ahead.

Over 108 million Americans see a video display each month, according to this 2013 study of the medium by Arbitron and Scarborough. Points of View examines Scarborough data to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers and viewers for 10 distinct formats across the United States.

Univision Communications Inc. has named Mehul Nagrani, to the newly-created position of SVP, Digital Operations.

Trying to decide on a new product to buy? Help is just a few clicks away.

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA).

comScore, Inc. released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.

While Argentina’s digital buyer penetration rate trails more developed internet economies, the Latin American country leads the region in the percentage of internet users buying via online and mobile channels.

Although the ongoing study by The Integer Group has shown an increase in online shopping over the last three years, the latest study is showing online shopping overall has leveled out.

Men don’t like to shop, but they like to buy. According to a new eMarketer report, “Groomed for Growth: Digital Strategies Reach Men in the Personal Care Aisle,” this presents a challenge for personal care marketers as they target men beyond the basics of body wash, shampoo and shave cream.

Innovid released its Interactive Video Advertising Benchmarks: Q4 2012. The Benchmark provides advertisers with the only comparative report in the industry to assess the performance of video and help plan the most impactful media allocation. Overall, marketers running simple pre-roll campaigns saw an average 1.21% Engagement rate and 69.59% Completion rate on average.

According to The NPD Group while traditional pay TV operators and broadcast networks still dominate the consumer television landscape, new options are emerging, from subscription video on demand (SVOD), to electronic sell-through (EST), to free TV streaming. While SVOD drives the most online TV streams by far, the incidence of consumers who used SVOD and free streaming in 2012 was relatively equal. According to NPD’s “Free Streaming TV” report, 12 percent of U.S. TV watchers reported streaming TV shows for free during the prior three months, compared to 14 percent who watched a TV show via SVOD.

As a source for news and entertainment, television reigns supreme—for now. An online survey of over 2,000 US adults carried out for Belkin by Harris Interactive found that men and women of every age group expected TV to be their primary source for both news and entertainment in 2013. This was more true of women than men, and of older people than younger people.

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