Consumers are expected to adopt connected television in a big way—and soon marketers will have no choice but to join them. According to DFC Intelligence, 24 million North American households currently own a connected TV.

A significant portion of the digital experience now rests in the hands of four companies—Amazon, Apple, Facebook and Google. “Other than content creation, it’s difficult to imagine any aspect of today’s digital landscape where at least one of the Big Four fails to play a prominent, if not defining, role,” said eMarketer in the new report “The Changing Digital Landscape: Key Trends Marketers Need to Know.” “Their clashes are reshaping the digital landscape, affecting hardware, software, services, the delivery and sale of content, advertising, and commerce.”

Marketers, retailers, content owners and technology firms are more focused than ever on obtaining
results from investments in digital marketing. If past years were about amassing data from the touchpoints between companies and consumers, 2012 will be about curating, filtering and measuring that information to drive outcomes.

Big Data: Experts say new forms of information analysis will help people be more nimble and adaptive, but worry over humans’ capacity to understand and use these new tools well.

As marketers continue to expand the slice of their digital ad budget dedicated to online video, a better understanding of metrics in this area has become a necessary part of doing business. But the relative newness of online video, as well as the absence of any clear measurement standards, will likely present challenges to marketers as these types of campaigns mature.

NBCUniversal’s Telemundo Media and iVillage launched iVillage Mujer de Hoy, a multi-platform bilingual destination that will live on Telemundo.com.

According to PwC US’s Private Company Trendsetter Barometer, most private companies (70%) are now doing some form of customer outreach through digital avenues, including via email and company websites. Within this group of Trendsetter companies that engage/research customers digitally, 67% are leveraging social media and mobile devices to that end.

Web development, online advertising gain prominence in the digital realm.

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 87% of households nationwide subscribe to some form of multi-channel video service.

Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice shared their insights around the future of e-commerce during a panel discussion at Nielsen’s Consumer 360 conference. The panel, moderated by Fortune’s Adam Lashinsky, covered a range of topics including the power of discussion and social sharing, the importance of being “consumer-centric,” and the power digital has on e-commerce conversion rates. Available on HispanicCMO.com

Advertisers have many means of targeting at their disposal, from contextual to audience-based to behavioral and beyond. While some of those targeting types—notably behavioral—can lead to a negative reaction among internet users when they believe they have been used, web users do agree that relevant ads make them better-disposed toward brands, as well as toward the publishers who run the ads.

Nielsen announced the acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness.

Advanced techniques for attributing value to digital media channels, based on specific campaign goals and detailed data analysis are replacing simplistic first and last click measures, to become the basis of publisher compensation. Lack of consensus on the “right” new approach, however, is causing confusion in the marketplace. The “Digital Attribution Comes Of Age,” a new commissioned study released by the Interactive Advertising Bureau (IAB), analyzes the drivers of this shift and reveals several trends that are shaping the practice of digital attribution.

U.S. smartphone penetration is nearing 50 percent, so it's no surprise that the adoption of mobile shopping tools has been rapid.

IBM's new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today's consumer across new channels including mobile devices and social networks. Fully 60 percent of marketers point to their lack of alignment with the company's IT department as the biggest obstacle to reaching today's consumers.

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