As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA).

comScore, Inc. released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.

While Argentina’s digital buyer penetration rate trails more developed internet economies, the Latin American country leads the region in the percentage of internet users buying via online and mobile channels.

Although the ongoing study by The Integer Group has shown an increase in online shopping over the last three years, the latest study is showing online shopping overall has leveled out.

Men don’t like to shop, but they like to buy. According to a new eMarketer report, “Groomed for Growth: Digital Strategies Reach Men in the Personal Care Aisle,” this presents a challenge for personal care marketers as they target men beyond the basics of body wash, shampoo and shave cream.

Innovid released its Interactive Video Advertising Benchmarks: Q4 2012. The Benchmark provides advertisers with the only comparative report in the industry to assess the performance of video and help plan the most impactful media allocation. Overall, marketers running simple pre-roll campaigns saw an average 1.21% Engagement rate and 69.59% Completion rate on average.

According to The NPD Group while traditional pay TV operators and broadcast networks still dominate the consumer television landscape, new options are emerging, from subscription video on demand (SVOD), to electronic sell-through (EST), to free TV streaming. While SVOD drives the most online TV streams by far, the incidence of consumers who used SVOD and free streaming in 2012 was relatively equal. According to NPD’s “Free Streaming TV” report, 12 percent of U.S. TV watchers reported streaming TV shows for free during the prior three months, compared to 14 percent who watched a TV show via SVOD.

As a source for news and entertainment, television reigns supreme—for now. An online survey of over 2,000 US adults carried out for Belkin by Harris Interactive found that men and women of every age group expected TV to be their primary source for both news and entertainment in 2013. This was more true of women than men, and of older people than younger people.

Being Latino announced it has launched viral video production and distribution service, DigiBunch.

TV Everywhere services will likely gain attention as networks and pay TV companies seek to shore up customer loyalty.

Nearly 60 percent of U.S. consumers still prefer to watch their favorite shows and video programming on their TVs, but they also want their smart phones and tablets by their side so they can be online and multitask, according to the KPMG International 2013 Digital Debate survey, which polled more than 1,000 consumers in the U.S. and 9,000 globally

Marshall McLuhan’s axiom - the medium is the message - has defined how Americans have experienced sports for the past century. Baseball was the sport of the transistor radio; its deliberate pacing made room for conversational story telling of America’s pastime.

Today is the day digital display becomes the centerpiece for all your marketing efforts, including offline ventures like TV, radio and print buying.

Content marketing, targeting and personalization, and mobile optimization stand out as the top three priorities for marketers in 2013, according to this week’s infographic, which is based on a new survey by Adobe and eConsultancy. By The Team | Yahoo! Advertising Solutions

The internet has already had a major impact on how people find and access information, and now the rising popularity of e-books is helping transform Americans’ reading habits.