Making noise isn't the same as making music! Acuity's Ian McCawley explains the flaws of "vanity" PR.

It doesn’t wear its heart on its sleeve, and the businesses involved are rarely household names.  So creativity is vitally important in B2B PR to generate awareness amongst press, says Sophie Naylor, Managing Director of Franklin Rae.

In B2B PR, influence is about trust. To build and gain trust from industry experts, stakeholders, and subsequently potential customers there are a number of different marketing tactics you can use.

(add)ventures and Prism Group, Inc., a public relations and special events company, join in a strategic alliance to offer more competitive end-to-end solutions to corporations that market in Latin America (LATAM) and to the U.S. Hispanic population.

By now you’ve heard about the floridly tone deaf Pepsi ad. You know, the almost three minute ad, what Pepsi called a mini movie, where, at the end of a multicultural protest – about something – the young model Kendall Jenner offers a Pepsi to a police officer among a line of riot officers. When he cracks open the Pepsi, all those multicultural millennials cheer and embrace. Because the sound of a Pepsi can opening apparently solves everything – racism, homophobia, gender inequality, maybe something else – and it even turns a self-absorbed model into a leader in the fight for… um… peace, hope, and beautiful models?  By David Morse, President and CEO of New American Dimensions

Burson-Marsteller announced that Pedro De Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.

Newlink named Pablo Miro as VP of US Market.

Ketchum has expanded its audience insights offering with a new consumer group that the agency has identified and named GenZennial. This newly identified microgeneration bridges the Gen Z and millennial demographics.

Republica received seven American Advertising Federation Miami ADDY Awards for its creative work for Segura Viudas Cava, Sedano’s Supermarkets and Amigos For Kids.

Havas Edge announced the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.

Integrated communications firm Elasticity today unveiled Elasticity Multicultural, a new practice group led by Alejandro “Alex” Duplan.

The Hispanic Public Relations Association (HPRA) voted to elect Yvonne Lorie—founder ReFresh PR and 2013 HPRA PRemio PR Achievement Award recipient— president of the 2017 National Board of Directors. Lorie served as president-elect of HPRA in 2016, after joining the national board in 2014 where she served as Secretary and then VP of Programming.

Cortés will be the Senior Vice President of Strategy Development and identify new business leads, and foster relationships to create a pipeline of potential opportunities including multicultural engagement and account management.

John Gallegos, Founder and CEO of independent creative agency Grupo Gallegos, announced the launch of a new communications group named UNITED COLLECTIVE.

Prior to Reina Rebelde’s official launch, Chic Influence had a significant role in developing the brand’s messaging and values, but with the official AOR duties, the agency will lead the strategy and execution of all communications efforts across traditional media, digital media and social media

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