Public Relations

Diversity, Equity and Inclusion 2025 CHAPTER TOOLKIT [REPORT]

In recent years, diversity, equity and inclusion (DEI) initiatives have faced challenges across various sectors, from corporate boardrooms and state legislatures to educational institutions and government agencies Amid debates over affirmative action and diversity metrics, the need for robust DEI policies remains critical These discussions underscore the complexities of integrating diverse perspectives and the ongoing necessity for constructive dialogue

Grupo Garnier Expands Operations to Miami with the Launch of SHIFT U.S. by Grupo Garnier

Grupo Garnier, a holding company with a diverse portfolio of leading agency brands across a wide range of marketing disciplines and a presence in the Caribbean, as well as North, Central, and South America, announces the opening of its new office in Miami, Florida: SHIFT U.S. by Grupo Garnier, as part of its international expansion strategy.

NEW STUDY SHOWS US LATINOS ARE RISING IN SELF-AWARENESS, BUT FEEL INCREASINGLY IGNORED BY BRANDS AND MEDIA

A new study launched today at Cannes Lions reveals U.S. Latinos, one of the largest and fastest-growing consumer groups, are more empowered and brand-aware than ever, but feel increasingly underrecognized by brands and media.

Republica Havas Named “Miami Agency of the Year 2025” by The Drum

Born, bred, and built in The Magic City, Republica Havas has been named Miami Agency of the Year 2025 by The Drum, a global authority on marketing, media, and creativity. The distinction celebrates the agency’s deep cultural roots, creative excellence, and lasting impact in its hometown and beyond.

PerfectLink Media announces strategic alliance with Hispanic Group

PerfectLink Media announced a strategic partnership with Hispanic Group, a minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media's capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions.

Influence and Content: How Brands Can Tap into Passion and Relevance

If you're an advertiser and you think you can still treat earned media, influence, and content as separate areas, you haven't been paying attention. Literally.

PR, Communications, and Marketing walk into a school…

By Marci Orr - Public Ed School Comms | Public School Advocate | Former School Board Member | Accredited in Public Relations

• PR, Communications, and Marketing walk into a school…
• PR invites the local newspaper to cover the district’s big win at the ballot box, shares a student success story, and turns a regular school day into front-page news.
• Communications updates the website, sends out a clear message about the snow day plan, and makes sure every staff member knows how to answer, “When’s graduation?”

Owned Media Strategy in 2025: Tips, Trends & Tactics

Owned media channels have always offered excellent opportunities for public relations (PR) professionals to connect with their audiences. But as traditional advertising costs rise, consumer behaviors change and third-party data access shrinks, your owned media strategy matters more than ever. Let's explore how you can build an owned media program that drives real business results.

USC Center for Public Relations’ Global Communication Report uncovers key industry shifts and generational divides

The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.

Earned Media Strategy in 2025: Tips, Trends & Tactics [INSIGHTS]

As public relations (PR) evolves at lightning speed, earned media remains a powerful way to build trust and reach new audiences. In fact, in the 2025 Comms Report, 30% of PR professionals say they’re relying more on earned media than last year. Smart brands are also rethinking their earned media strategy to stay ahead in a landscape shaped by artificial intelligence (AI), social proof and changing consumer behavior. Understanding the latest earned media trends and tactics can help you boost visibility and drive real results.

HMC Honors AT&T with the 2025 Marketer of The Year Award

The Hispanic Marketing Council (HMC) has honored AT&T with the prestigious 2025 HMC Marketer of the Year Award. This recognition places AT&T among an elite group of brands that have demonstrated a strong commitment to multicultural marketing and engagement. AVP, Corporate & Brand Advertising Lianne Sinclair will accept the award at HMC’s Annual Summit on April 8 in New York City.

The Drum’s World Creative Rankings 2025

Republica Havas, a leading Miami-based creative, media, and communications agency, has earned a coveted spot in The Drum’s World Creative Rankings 2025, rising to No. 15 in the U.S., No. 1 in Florida, No. 30 in the Americas, and No. 64 among the world’s most awarded agencies, a testament to its exceptional creative work and industry impact.

Hispanic Public Relations Association announces 2025-2027 Board of Directors

The Hispanic Public Relations Association (HPRA) announced its 2025-2027 board of directors.

Isabel Bucaram Launches PerfectLink Media

Isabel Bucaram announced the launch of PerfectLink Media, a dynamic advertising agency dedicated to offering innovative and high-impact business strategies. With a focus on building strong relationships and leveraging cutting-edge technology, PerfectLink Media is poised to set new standards in the industry.

The Spanish Language: A Gateway to Our Shared American Heritage and Global Future

In an era defined by global connectivity, sidelining a language spoken by over 53 million Americans—who collectively contribute $2.8 trillion to the U.S. economy—is more than a misstep; it’s a missed opportunity. Yet, during the second-term Trump administration, the Spanish-language section of the White House website was deactivated, sending a stark message to millions of Americans and international stakeholders. Spanish is not just a language of history—it is a vital engine for cultural, economic, and international growth, and ignoring its significance undermines one of America’s most valuable assets.  By Gabriela Alcántara-Díaz

5 Marketing Takeaways from Bad Bunny’s Latest Record, DeBÍ TiRAR MáS FOToS

Bad Bunny has once again proven why he’s not just a music icon but a marketing mastermind. With his latest album DeBÍ TiRAR MáS FOToS, he’s taken his cultural authenticity, creativity, and strategy to new heights, offering powerful lessons for marketers. From unpredictable surprise drops to building hype with strategic collaborations, every move Benito makes is a carefully crafted marketing play. Here’s how you can take inspiration from his approach to transform your brand’s strategy.  By Jossi de la Torre, BODEN Agency

Let’s Talk About Marketing Talk

There's a growing risk for brands that use too much jargon in their communications

Say It Your Way: McDonald’s Celebrates the Many Ways Latinos Refer to Dulce de Leche

Dulce de leche goes by many names. Whether you know it as cajeta, manjar, manjar blanco, arequipe, milk candy, fanguito, doce de leite, leche quemada or any other name, this sweet staple is a unifying flavor for Latinos, evoking memories of home, no matter where you’re from.

Diageo, MADD, the NFL and Uber Team Up to Launch “Take a Minute. Make a Plan.” Campaign to Tackle Impaired Driving

Unveiled during National Impaired Driving Prevention Month, the new campaign encourages football fans to make responsible choices and plan to never drive impaired

‘Get me on Rogan!’: PR scrambles to navigate new media

Corporate executives and other public figures emerged from this month’s election with a new task for their handlers: urgently figure out how to make them more like the loose, podcast-friendly Donald Trump, and less like the scripted and corporate Kamala Harris.