For many companies, cost reduction efforts become an endless downward spiral. As soon as one cost reduction program is completed, it’s followed by another. Competitors become locked in a race to the bottom, as price reductions predicated on cost reductions are countered by more cost-cutting from competitors to drive another round of price declines. Before you know it, the industry has shrunk and retailers, manufacturers and consumers alike all lose out on greater growth and access to greater innovation. By Jason Green, CEO, The Cambridge Group, and Dan Vucovich, former SVP, President U.S.,
The Hershey Co.
Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride.
By Gonzalo López Martí - Creative director, etc / LMMiami.com
Santa Cruz Communications (SCC) is celebrating 15 years providing communication services at national, regional and local levels to a wide variety of industries
Burson Latino, Burson-Marsteller’s team dedicated to helping clients connect and engage with U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create 
Mosaico PR has been selected to launch eHarmony Español, eHarmony’s Spanish-language dating website for the U.S. Hispanic market.
Ogilvy Public Relations today announced that Andrea Romero has been named Vice President of Corporate Communications, USA effective immediately.
Burson-Marsteller has named Mike Fernandez Chair of its Global Corporate and Financial Practice.
Pinta announced the launch of Bodega Media, the new platform targeting U.S. Hispanic audiences through a combination of more than 30,000 retail locations nationwide coupled with a database of four million active Hispanic mobile customers.
Ruiz Strategies has partnered with Madrid-based Atrevia to create an international, bilingual communications partnership that will strategically serve the needs of large multinational and global companies.
Maria Cardona, principal at Dewey Square Group and founder of Latinovations has been selected by the national board of directors of the Hispanic Public Relations Association (HPRA) to receive the organization’s coveted Pioneer of the Year Award.
The 2016 Summer Olympic Games are underway and, like most of America -- most of the world, really -- I'm fully engrossed in the action … and the drama. By Tara Reid - VP Consumer Technology / Havas Formula
The media business, in the face of competition from Facebook and Google, is fighting for attention, eyeballs and advertising dollars. And the challenges facing media sellers are becoming increasingly more complex, as our focus shifts from targeting audience “segments” to reaching individuals. How can marketers and media brands continue to serve and succeed?
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined. Upstarts question the safety of ingredients, the integrity of the supply chain, and the sanctity of long-held business models. Consumers have new expectations of brands, with 62 percent saying they refuse to buy a brand if it fails to meet its obligations to society. By Richard Edelman- President and CEO / Edelman
In this opinion piece, the author speculates on the future of advertising. Arguing that the challenge of predicting the future lies mainly in the lack of an acceptable definition of the field, the author solves that problem by developing a set of postulates to create boundaries for the theory and practice of the discipline. By Don Schultz - Northwestern University, Evanston, Illinois, USA