Public Relations

Voices are only impactful based on the relevancy of their messages. PR practitioners are charged with crafting messages that drive impact within organizations. It is communications professionals who can ensure that messages are anchored on a voice from a diverse perspective, ensuring the message is relevant and considers insights from the intended audience. D&I needs to go beyond ensuring that the workforce is representative of different cultures and perspectives by addressing how an organization is communicating relevant messages to those audiences. PR has the power to drive the biggest impact to an organizations’ D&I efforts.  By Andy Checo - President of the Hispanic Public Relations Association & VP Havas FORMULATIN

An overwhelming majority (67%) believe ethics in journalism will be worse during the 2020 presidential campaign. When asked about the impact unethical journalism has on the country

Continuing its efforts to market to Hispanic vacationers, Carnival Cruise Line, the world’s most popular cruise line, has partnered with full-service marketing firm Pinta to expand focus on cross-cultural audiences.  

After a stellar PR career spanning three decades in the corporate world working for blue chip companies in Senior positions in public relations, such as her most recent past role of Vice President of Consumer and Entertainment Public Relations at Univision Communications, Rosemary Ravinal decided to leave the corporate world to pursue her lifelong passion to launch RMR Communications Consulting LLC (RMR), to address gaps in presentation skills, public speaking and media readiness among C-suite executives in both English and Spanish.

Sixty-three percent of Americans view disinformation—deliberately biased and misleading information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report.

It’s no big news that small agencies are winning in the current advertising ecosystem. Neither is it a huge secret why they are winning. But how should agencies—of any size—factor this trend into their positioning?  by Mark Duval - Duval Partnership

The National Hispanic Public Relations Association (HPRA) is proud to recognize the Coca-Cola Company’s Chief Diversity and Inclusion Officer, Lori George Billingsley, full-service agency Pinta’s CEO Mike Valdés-Fauli, Univision’s host of Aquí y Ahora, Teresa Rodríguez and We Are All Human Foundation led by Claudia Romo-Edelman’s for their work and leadership in advancing diversity within the public relations industry and upholding journalistic integrity. This year’s awardees will be recognized alongside the top Hispanic public relations campaigns impacting an array of industry sectors.