By now you’ve heard about the floridly tone deaf Pepsi ad. You know, the almost three minute ad, what Pepsi called a mini movie, where, at the end of a multicultural protest – about something – the young model Kendall Jenner offers a Pepsi to a police officer among a line of riot officers. When he cracks open the Pepsi, all those multicultural millennials cheer and embrace. Because the sound of a Pepsi can opening apparently solves everything – racism, homophobia, gender inequality, maybe something else – and it even turns a self-absorbed model into a leader in the fight for… um… peace, hope, and beautiful models? By David Morse, President and CEO of New American Dimensions
No one can predict when disaster will strike—but knowing what to expect if it does will buy precious time.
Last week we saw quarterly results for various blue-chip companies. Pepsi, McDonald’s, Domino’s, Amazon, American Airlines, Chipotle, T-Mobile and even Twitter managed to delight shareholders with positive results, or at least results that were deemed a break from negativity in prior quarters (Twitter!). Sadly (if you’re one of their shareholders), that was not the case for the Coca-Cola Company and Procter & Gamble. These two pillars of the S&P 500 were punished for less-than-stellar results.
Burson-Marsteller announced that Patricia S. Caballero (Patty) has joined the firm as Managing Director, U.S. Business Development.
A new survey of corporate communications, marketing and industry leaders reveals that 76% rely on word of mouth recommendations from their peers to find PR and other communications agencies.
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.
Marketers can’t help who they are. Where they were born, how they were raised, which schools they attended (or not), how far they have traveled — These and many more factors comprise their biographies. But sometimes, when biographies that are more similar than different are assembled in one room, something happens that can sink a campaign: Unconscious bias. By Ozzie Godinez - CEO and Co-Founder at PACO Collective
Making noise isn't the same as making music! Acuity's Ian McCawley explains the flaws of "vanity" PR.
(add)ventures and Prism Group, Inc., a public relations and special events company, join in a strategic alliance to offer more competitive end-to-end solutions to corporations that market in Latin America (LATAM) and to the U.S. Hispanic population.
Burson-Marsteller announced that Pedro De Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.
Newlink named Pablo Miro as VP of US Market.
Ketchum has expanded its audience insights offering with a new consumer group that the agency has identified and named GenZennial. This newly identified microgeneration bridges the Gen Z and millennial demographics.