República announced the appointment of Lourdes Mateo de Acosta to the post of senior vice president of communications

The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.

Many executives have come to feel that rapidly evolving brand and agency roles and responsibilities are having a negative impact on business results, creating a series of challenges.

Holly McGavock has joined Edelman VP Planning, Corporate & Public Affairs.  Prior to joining Edelman, Ms. McGavock was Planning Director at Grey Group and Director of Planning at Wing in New York.

The Hispanic Public Relations Association’s New York Chapter has announced today the Julie E. Mendez/HPRA-NY Scholarship Program in honor of the organization’s Treasurer Julie E. Mendez who passed away suddenly on Monday, May 2, 2016.  

Julie Mendez, Associate Vice President of Tractenberg & Co. and board member of the New York chapter of the Hispanic Public Relations Association (HPRA-NY), passed away at the age of 33.

PMK•BNC announced its new multicultural practice, VOCES. The agency has appointed industry veteran Willy Villarreal as Vice President to lead the new business unit.

Balsera Communications and Tandem of Argentina announced their affiliation agreement to provide joint communications, public affairs and market development services to businesses, non-profits and local, state and federal governments in the United States and Argentina.

Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?

It takes a special kind of person to be successful in business-to-business (B2B) public relations. They need to be ambitious, excited at the prospect of understanding how companies operate, detail-oriented, creative and (in agencies at least) highly organised and efficient.  By Heather Baker, @TopLineFounder

PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer PR campaigns because you must sell the company first and the product or service second.

Our job is not always easy, since many times we need to manage the public relations process in the US Hispanic Market, which is solely Business to Consumer (B2C) driven.  By Gene Bryan / Hispanic Media Sales, Inc.

According to Ad Age, a new rule approved by the New York State Joint Commission on Public Ethics that expands the definition of lobbying to include PR professionals has received a deluge of criticism for being considered unconstitutional, but how will the advisory opinion actually affect the industry?

Weber Shandwick and the Institute for Public Relations (IPR) found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job

New research has revealed that native advertising - sponsored or branded content that matches the look and feel of publisher websites - is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients.