When people see a powerful brand, they often wonder where it came from. 

If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ.

The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign, has announced that they are consolidating advertising efforts to a single agency - GALLEGOS United.

Americans are exposed to up to 10,000 advertisements every day (link is external), a number that is rapidly growing with the increase of advertising channels and new technology.  Businesses need to advertise in multiple mediums to reach consumers during their everyday activities, whether it’s watching TV, reading a magazine, or browsing on social media.

Facebook and Google command most of the money now being funneled toward video advertising  There’s no doubt that content publishers are struggling with the ongoing dominance of the digital advertising ecosystem by Google and Facebook. And while the embrace of video content—and the higher ad revenues expected to attend the format—was bandied as a possible solution to their problem, the reality is that the duopoly has extended its dominion well into the realm of digital video.

Velocidi was founded on the knowledge that marketers are struggling to translate data into actionable insights. Still, we wanted to know exact scope of the problem, and research more deeply the specific challenges associated with being a data-driven marketer. To that end, we commissioned Forrester Consulting to study the current state of marketers marketing intelligence initiatives and find out what makes them successful, and what causes roadblocks.

The number of immigrants in the United States from El Salvador, Guatemala and Honduras rose by 25% from 2007 to 2015, in contrast to more modest growth of the country’s overall foreign-born population and a decline from neighboring Mexico.  During these same years, the total U.S. immigrant population increased by 10%, while the number of U.S. Mexican immigrants decreased by 6%, according to a Pew Research Center analysis of U.S. Census Bureau data.

Segmentation of the U.S. Hispanic population has evolved through the years as Hispanic marketing has gone from a novel idea to a lifeline among brands in desperate pursuit of new markets. Once driven primarily by language (Spanish-dominant to English-dominant), segmentation became more granular, looking closer at acculturation levels (less acculturated to more acculturated) to craft a more relevant marketing message.  by Mario Carrasco / Think Now

Herb Scannell, the recently appointed CEO of mitú, announced a new long-form development, production and talent team to be led by accomplished creative executive David Ortiz.

Fusion Media Group (FMG) announced plans for international expansion into Latin America through a new multi-platform agreement, spanning digital and television, with Grupo Televisa S.A.B. Televisa has acquired a license to the brands and content from FMG's collection of digital publications for Mexico and will launch a new FUSION branded 24-hour cable network in Spanish.

Less than a decade ago, most consumers could not have imagined the plethora of ways they’d have to engage with content. But the rise of technology and smart devices has opened the media option floodgates and consumption and old habits have changed accordingly. Engagement with AM/FM radio has not been immune to these changes. Now, with the click of a button, consumers can access their favorite radio station in sunny San Diego, listen to weather updates in New York or listen to pop music walking to school in Denver.

On Monday I posted about how Subaru managed to grow  while making industry-leading margins. In pulling together the case study I could not help but reflect that while my attention focused in large part on the advertising there were many factors that led to Subaru’s success, not just an emotionally engaging ad campaign.  by Nigel Hollis

Geometry appointed Amy Gómez as the new North American Senior Vice President, Cross-Cultural Marketing.

As our nation faces an avalanche of sexual predatory accusations across numerous professions including our very own media industry, we should take note of our circle of influence between associates and agency-client relations.  By Gaby Alcantara-Diaz - Semilla

We invite brands into our lives to provide the products and services we need. And in this connected, switched-on world, we expect them to be available to us whenever and wherever we want. Yet this creates tension: exactly when and how are brands welcome to add value? Too often, consumers feel stalked and overloaded with advertising, messaging, reminders and push notifications. How can brands streamline, to target only the moments people are most receptive to them?

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