Based in the company’s newly-established Los Angeles office, Macias will be involved in furthering Newsflare’s growing original programming and content licensing operations within the US market.

Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of existing customers. In 2008, when asked if brands were fully realizing the revenue potential of customers, 76 percent said no. Ten years later, 77 percent of respondents to the same question in a new Chief Marketing Officer (CMO) Council audit still say no, and 10 percent say they are not even sure.

Young people are having a moment. Parkland survivors are demanding a national conversation on gun violence and are refusing to back down. The International Indigenous Youth Council, which grew out of the Dakota Pipeline protests, works to inspire, organize, and empower young leaders. Black Lives Matter youth groups have spent the last six years fighting for justice for young people of color.

Top leaders and elite marketing executives rely on the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) to deliver new and compelling multicultural research to help inform their creative strategy and marketing campaigns. The 2018 CMC Annual Conference, taking place at the Loews Hotel in Los Angeles from June 4-6, will provide marketers with the latest CMC, Magna Global and Nielsen research to help inform their marketing campaigns and ensure culture is at the heart of every strategy.

Google local media revenue -- search and local advertising on YouTube -- is now at $19 billion, according to BIA Advisory Services.  For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in local advertising, around $20 billion or so in a given year.  That should send shivers down the spines of TV executives. But from their point of view, it is a mixed bag, and one that should include -- if not give prominence to -- retransmission revenue.

By Gonzalo López Martí  - Creative director, etc. /  LMMiami.com

In the first two installments of this meandering essay* I compared higher education to organized religion: the latter is bleeding credibility and relevance following a quite similar path to the former.

A while back I wrote about the need to break out of the comfort zone in order to create brand growth. The scary thing is that data can be one of the things that helps create the comfort zone. Our data becomes the lens through which we see the world and the real opportunities lie outside our view.  by Nigel Hollis

With rapidly changing demographics, culture plays a leading role in marketing strategies, but marketers are often puzzled by the structure and approach. The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will provide a snapshot on corporate diversity at their annual conference taking place at the Loews Hollywood Hotel in Los Angeles June 4-6. The conference will also bring together top brands, including AutoZone, Coffee-mate, Intuit and Verizon, to discuss models and structures that work.

Copa Airlines, the Panamanian Football Federation (FEPAFUT) and many popular Panamanian recording artists presented “Sube la Marea,” (“The Tide Rises”) a new tribute song for the Panama National Football team that will participate for the first time in a Soccer World Cup.

Amscot Financial—the Florida-based company providing convenient, consumer-oriented financial services through its network of retail branches— reveals its latest Spanish-bilingual campaign geared toward a growing and evolving Hispanic consumer segment. 

A Cultural Re:Evolution reveals that U.S. Latinas have reached the tipping point where professional identity takes precedence over other roles in Latinas' lives and represent a new chapter in the evolution of a complex woman who is at the forefront of a cultural, political and generational shift.

There is a wide range of skills and salaries represented in the marketing industry, and a marketer's career path can take many forms. This makes staffing a marketing team with the right players and laying the right stepping stones for your own career a challenge. To make the right decisions, it is essential to stay on top of industry trends.

The proliferation of both video platforms and video content has consumers frustrated and unnecessarily struggling to find what they want. And with user experience at the forefront, content providers, media distributors, and tech companies are being forced to improve the discovery, personalization, and "stickiness" of their content.

Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space.

The apparel market hasn’t reached crisis mode, but shopping behavior has changed in ways that are affecting clothing retailers. Yoga pants are now just pants, fewer consumers have separate work and leisure wardrobes, and younger shoppers are supposedly less materialistic (or maybe just poor), embracing experiences instead of goods.

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