A long time ago, in a galaxy far, far away, there was a simple marketing world.

Univision Communications Inc. (UCI) announced the launch of a weekly “El Chapo” aftershow, “El Chapo Ilimitado” (El Chapo Unlimited), with AT&T serving as the presenting sponsor.

Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.

The Podcast Consumer 2017, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2017 study (conducted in partnership with Triton Digital) and the latest from Edison’s Share of Ear® research.

Today’s young adults look different from prior generations in almost every regard: how much education they have, their work experiences, when they start a family and even who they live with while growing up.

Yes, there are many countries where the spend on digital has now surpassed TV. Yes, the average share of spend on digital worldwide is about 33 percent.  by Nigel Hollis

As we near the most “archetypical” of Hispanic holidays, Cinco de Mayo, instead of getting into an exhausting explanation of why (or why not) the day is important, below are my “cinco” mega topics to keep in mind when activating Hispanic marketing.  by Roberto Siewczynski

Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.

Ad technology makes it possible for advertisers to reach specific target audiences on Web pages that can hurt an advertisers’ own brand.  

San Francisco, Riverside and San Bernardino led the nation in annual employment growth among the top 50 U.S. counties with the most employees, according to new U.S. Census Bureau economic statistics.

A new state-of-the-art coupe rolls past colonial architecture and skirts the sea along the iconic Malecón. The INFINITI Q60’s chrome and bright paint adding another thread to the vibrant tapestry that is Havana.

BARÚ announced the hire of Jeremy Epstein as its new Associate Digital Director.

Casanova // McCann recently produced a TV spot for the launch of the California Lottery’s Super Ticket, which boasts the biggest jackpot prize in the State’s history.

Where will traditional TV networks find its new advertisers?  Will they be niche down-market advertisers or high-end luxury marketers?

Telemundo, the official Spanish-language home of the 2018 FIFA World Cup Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.

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