The number of TV households in the 55 local Metered Markets is now estimated to cover 68.96% of all U.S. TV households, according to Nielsen Media Research. Beginning September 21, 2002, the universe estimate in the 55 Metered Markets is 73.5 million television homes.

At a Bcom3 Group shareholder meeting held in Chicago, the results of a special vote to merge Chicago-based, privately held Bcom3 with Paris-based Publicis Groupe SA were announced.

Consolidated Edison Company of New York, Inc. (Con Edison) sounds off on multicultural diversity at African American and Hispanic radio stations throughout New York with music commercials spanning pop, salsa, hip-hop, reggae, mariachi, and African rhythms.

David Gonzalez, Emma Kidd & Chris Willis

Chivas Regal was a co-sponsor of the Latin GRAMMY VIP Celebration -- the official Latin GRAMMY screening party in New York City, at Webster Hall on Wednesday, September 18, 2002.

CoActive Marketing Group, Inc. announced the recent formation of its wholly-owned subsidiary, Grupo Hacerlo LLC.

According latinwebmonitor.com, there were a total of 32 unique advertisers (parent-company level) and 40 active unique brands advertised.

American Honda Motor Co., Inc. debuted this week national Hispanic advertising for the 2003 Accord, featuring an original :30 TV spot, :60 radio spot and print ads created by Honda's Hispanic agency-of-record La Agencia de Orci' & Asociados.

General Motors appointed Ms. Miriam Muley as the new Executive Director of GM's Center of Expertise on Diversity and Growth Markets. Muley was previously Director of Sales and Marketing to Women at GM, a position she has held since the inception of the Center of Expertise in May 2001.

comScore Networks, Inc. reported that the lines between television and Internet media continue to blur, creating a major opportunity to reach consumers via simultaneous media delivery and interactivity.

America Online, Inc. announced that it will celebrate Hispanic Heritage Month with a range of exclusive programming and community features in both Spanish and English.

Both Viva Partnership and client Verizon Wireless have something to shout about. The "El Gran Grito Contest" conceived and implemented by Viva in key Texas markets was so popular and attracted so much media attention that Verizon Wireless is considering making the contest an annual event.

International Masters Publishers Inc (IMP) announced that LatinWorks will be spearheading new direct response advertising campaigns to help IMP successfully expand their market share of the Hispanic consumer segment in the US.

ComEd announced that Patricia Pulido Sanchez has joined the company as Vice President of External Affairs – Chicago Operations. Ms.

Victoria López Negrete has joined Houston-based López Negrete Communications, Inc. in a newly created position as Director of Operations, as well as Group Account Director.

Wing Latino Group announced that Roberto Alcázar will assume the post of Creative Director in charge of WLG’s Creative Department in Los Angeles. Some of the clients which Mr. Alcazar will be working with are: BP/ARCO, ampm Minimarkets, and California Dept.

Pages