A few islands of economic brightness have surfaced in an ocean of South American gloom, says Rick Tobin, president of Strategy Research Corporation (SRC), now part of Synovate, and a co-author of the "2003 Latin American Marketing Report".
The Pew Hispanic Center and the Multilateral Investment Fund of the Inter-American Development Bank released a study that describes the means that U.S. Latino immigrants use to send money home to their families, and the forces that are shaping those decisions.
Latin American market research firm Research & Research surveyed over 5,000 people over the age of 12 in Puerto Rico and determined that the strongest means by which people are exposed to advertisements is through the television, with 84% of respondents watching TV on a daily basis.
Delia deLisser has joined Reynardus & Moya in New York as Vice President of Client Services, a new position. Ms. deLisser will serve a dual role, leading the agency’s account services department as well as prospecting for new accounts.
The holiday shopping season is upon us and consumers are ready to "shop 'til they drop." However, younger consumers may find it's time to "pay the piper" for their excessive credit card spending habits, according to a new study released by NFO WorldGroup.
The American Association of Advertising Agencies and the Association of National Advertisers, Inc., released a joint position paper outlining for the first time ever a set of guidelines covering compensation agreements between agencies and advertisers.
As part of a structured succession plan, Premier Euro RSCG announced the appointment of Roberto Ortiz de Paz as Chief Executive Officer and Chairman of the Board effective next January 1st. He will continue to hold the position of president of the Agency as well.