Publicis, part of the Publicis Groupe, S.A. announced that its U.S. Hispanic marketing communications agency, Publicis Sanchez & Levitan (PS&L), will launch a New York office and expand its national leadership team.

Energizing performances by Latin music superstars will make the 13th annual McDonald's Fiesta Broadway the place to celebrate Cinco de Mayo.

Set for Sunday, April 28, from noon to 6 p.m., in the heart of downtown Los Angeles, preparations for the big day are nearing completion.

Coors Brewing Company announced that it will introduce a new positioning for its flagship brand, Original Coors. Keep an eye out for new packaging to arrive on shelves starting in mid-April.

Americans not only know how to operate the high-tech gadgets they own, but are embracing new products such as digital cameras, DVD players and even CD burners with open arms.

A majority of job seekers in the New York area prefer to work in a diverse environment, according to new research findings released by The New York Times Job Market.

Gustavo Gatell has joined BVK/Meka as Vice-President of Media Services. Gatell has more than 25 years of media experience in General and U.S. Hispanic, Caribbean and Latin American markets.

IDC has raised its forecast for worldwide PC shipment growth in 2002 from the December forecast of 1.8% to a revised figure of 3.0% in response to signs of growth in key segments. Retail sales in the United States and growing demand in Western Europe were key factors in revising the numbers.

Despite widespread workforce reductions in the United States during the last several months, the “war for talent” continues, with leadership and management leading senior executives’ lists of the most-sought-after skills for 2002.

The National Speaking of Women's Health Foundation (SWH) will receive a big boost in reach this year from national sponsor Wal-Mart Stores, Inc.

According to Radio & Records Magazine, the Spanish-language groups enjoyed a boost in fall ratings after Arbitron realigned its Hispanic survey samples.

Knowledge Networks, a company known for its studies of TV viewing habits, has launched a suite of products to help advertisers conduct branding studies.

Celebrating its 40th anniversary of serving customers in the United States, Banco Popular North America (BPNA) will be featuring 30 customers in its first institutional advertising campaign in the United States to be filmed in Miami, Florida.

Arbitron Inc. announced that it will begin using its radio diary database to increase the sample size used to tabulate the audience estimates for the RADAR(R) network radio ratings service beginning with the release of the RADAR 73 network radio ratings report in June 2002.

Telemundo Network captured the spirit and enthusiasm of the largest and street festival in the country. Headlining the best in Latin entertainment, Telemundo offered an unforgettable night from the famous 23 block event CALLE OCHO. The program was broadcasted to audiences throughout the U.S.

In 2001 the worldwide number of PCs-in-use topped 600M units. In the next six years this number will nearly double to over 1.15B PCs-in-use by year-end 2007 for a compound annual growth of 11.4%. The U.S.

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