Chrysler Group announced a new Vehicle Brand Team organization as the latest evolution in a series of moves that over the last year has sought to strengthen and grow the Chrysler, Jeep(R) and Dodge brands.

Pepsi-Cola North America announced that Dole single-serve juices, its fast-growing line of juice beverages, will be test-marketing Dole Aguas Frescas in Latino neighborhoods in Chicago.

In her new role as president of Pepsi-Cola North America (PCNA), Dawn Hudson announced the promotion of Randy Melville, as vice president, multiculturalism and strategic initiatives.

Jim Beam Brands Co. is launching its first U.S. Hispanic marketing campaign. The national campaign, which will include a combination of print, radio and outdoor advertising, point-of-sale and on-premise promotions, will be tailored for different Hispanic consumers in cities across the country.

Cub Foods has begun a new Hispanic marketing program and has selected The San Jose Group (SJG) as its first-ever Hispanic advertising and marketing agency of record.

iCaramba Communications and Jack Daniel’s, have partnered to assemble the biggest Latino comedy series to ever take place in New York City.

el diario/La Prensa is an official media partner for LATIN NITES at The Apollo, along with Univision 41, La Mega 97.9 and Amor 93.1. Partners, sponsors and talent will speak to the press tomorrow at NOCHE Restaurant in Manhattan.

el diario / LA PRENSA in New York will host the FERIA DE SALUD (health fair), a health education day, combined with great music and entertainment for the whole family.

The Promotion Marketing Association (PMA), the premier trade organization representing the $350 billion promotion marketing industry, announced the results of "Promotion, Brand Building and Corporate Performance," a collection of five distinct, but related, studies commissioned to determine the e

Broom
Hopscotch

Lápiz, a Chicago-based Hispanic marketing agency and part of Bcom3 Group's Pangea, recently took first prize and three of the top four awards out of nearly 50 entries at the Círculo Creativo Awards.

A Cuban-American couple from Miami - she, a teacher; he, an attorney - who volunteer countless hours a month to bringing relief to the forgotten children of the Dominican Republic's infrahuman orphanages.

Hispanic men seem to be leaving behind a traditionally more passive role in childbirth and parenting. According to a survey conducted by Spanish baby website TodoBebe.com, 99% said men should help taking care of their babies by changing diapers and feeding them.

Hispanic Americans are much more likely than the general population to put family first when making important decisions on financial planning and investing.

Arbitron Inc. and IBOPE Media Information announced an agreement to cooperate in the testing of Arbitron's Portable People Meter (PPM) technology in Latin America.

The traditional press release is dead. What's needed is a made-for-the-Internet format that can make its point in six
lines on journalists' e-mail screens. Otherwise, your news is history faster than you can say "delete."

Pages