Agency
Audio today 2026 – How America listens. [REPORT]
In the era of constant digital scrolling and fragmented attention, it’s easy for marketers to be lured by the “new and next.” We often prioritize platforms based on how easily we can track a click, sometimes forgetting that ease of measurement doesn’t always equal effectiveness. While digital channels dominate the conversation, there is a legacy powerhouse that continues to outperform nearly every other medium in the one metric that matters most: actual human reach.
Marcelino Miyares: Cuban-American broadcaster, marketer, producer and professor dies in Miami
Marcelino Miyares, the Cuban-American entrepreneur who left an important mark among Latino residents of the burgeoning Chicago area, both through his pioneering, independent Channel 60 and his multicultural ad agency, O.M.A.R., died in Miami, Florida last week.
Pablo Rosas named Head of Strategy at MEL
Miami based MEL has announced that Pablo Rosas has joined MEL as Head of Strategy. As a great human who brings outstanding strategic chops to the agency, we have no doubt Pablo will be a big part of continuing to elevate the work we do for clients.
Censo Económico 2022: ¿Qué nos dicen los datos sobre Puerto Rico? [WEBINAR…. HOY]
El seminario web ofrecerá un panorama general del Censo Económico 2022 de las Islas territorios de los Estados Unidos, destacando los hallazgos clave para Puerto Rico. Los participantes explorarán los datos de manera descriptiva, incluyendo la cantidad de establecimientos, ingresos, empleados y nómina. La sesión también incluirá una breve explicación sobre los códigos NAICS y una demostración de cómo utilizarlos para buscar datos relevantes de los distintos sectores industriales. Se realizarán comparaciones con Censos Económicos de las Islas territorios anteriores para identificar tendencias y cambios en la economía de Puerto Rico. Los participantes obtendrán conocimientos prácticos sobre cómo acceder a los datos del Censo Económico. Miércoles 18 de marzo de 2026 Tiempo: 11:00 - 12:00 p.m. ET
Hispanic Sentiment Study 2025 – The Latina Edition. [REPORT]
This report represents a specific intersectional analysis derived from the 2025 Hispanic Sentiment Study. While the broader study examines the multifaceted experience of the Hispanic/Latino community in the United States, this "Latina Edition" provides a deeper dive into the specific lived experiences and sentiments of Hispanic women.
We’ve Come a Long Way, Baby: The Future of Leadership Is Female—and Latina
When I was a teenager, I challenged my junior high school so girls could wear pants. I burned bras in protest for women’s rights. And when I entered corporate America, the few women in the room weren’t executives—they were secretaries. A pinch in the ass, harassment and unnecessary setbacks were considered “the norm. ”That wasn’t ancient history. It was my lifetime." By Liz Castells-Heard, Founder, CEO and Chief Strategy Officer, INFUSION by Castells
The Infinite Dial 2026. [REPORT]
The Infinite Dial is the longest-running survey of digital media consumer behavior in America
- The annual reports in this series have covered a wide range of digital media and topics since 1998
- The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more
Inclusion & Representation as a Growth Engine for the Next Era of Agencies. [REPORT]
Agency leaders are operating in a market defined by demographic transformation, cultural acceleration and rising consumer expectations. Yet at the moment of greatest visibility into consumer data and identity-driven shifts, many agencies are retreating from sustained investment in inclusion and representation.
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
Rest Launches “Late Night Mistakes” Campaign During Sleep Awareness Week to Save Your Sleep (And Your Credit Card) from the 3 A.M. Doom-Scroll
To intercept this late-night madness, Rest, an AI-powered, Cognitive Behavioral Therapy for Insomnia (CBT-I)-inspired sleep program is launching its bold "Late Night Mistakes" campaign. Created in partnership with independent creative agency BeautifulBeast, the initiative subverts preachy, daytime wellness marketing by turning late-night e-commerce into a direct point of intervention. By hijacking live shopping streams and 2 a.m. social feeds - the exact environments where exhausted consumers make their worst choices - the campaign intercepts the doom-scroll to offer a proven behavioral health solution instead of another impulse buy.
Don’t waste the agency pitch Q&A session…
The pitch Q&A session is one of the most important interactions that agencies have with a prospect during a formal review. The client gets to see how the agency team handles themselves. The agency has an opportunity to gather critical information that can shape how they arrive at the most compelling recommendations.
What Is The New Majority? Who They Are and Why They Matter
The New Majority is made up of the 192 million Americans under 45: Millennials, Gen Z, and Gen Alpha. They now represent 56% of the U.S. population and are the most diverse, digitally native, and soon-to-be, economically influential consumer bloc in the country. They are the "new general market." By Jacqueline Hernández and Jack Rico
MEL named AOR from BrandsMart USA.
Miami based MEL agency has been awarded the AOR responsibilities for BrandsMart USA. The agency will handle brand strategy, creative and content.
“How much should we spend on marketing?”
“How much should we spend on marketing?” - - If that’s the question, the answer is usually wrong. By Rick Ramos - Fractional CMO
“Is software dead?
That's the question on everyone's mind. It's what is being whispered in boardrooms, on X, and across investor calls right now. Having built businesses in communications, marketing, and media, I've seen lots of disintermediation before. (cable fragments and ends the broadcasters' monopoly, the internet, Google and search advertising, social media and programmatic advertising, and now AI and the collapse of the creative/distribution stack), and we reinvented, survived, and thrived through it all. With AI agents cranking out code faster than ever, SaaS stocks getting hammered, and headlines screaming 'SaaSpocalypse,' it's easy to buy the panic. By Tony Dieste
Why Your Marketing Isn’t Working (And What to Fix First)
If your marketing isn’t delivering results, the problem may not be your ads, content, or social media strategy. It may be your brand positioning strategy.
Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat
The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and which audiences truly matter. It remains the single most powerful stage for inclusive storytelling, now rivaled only by the year-long cultural force of the World Cup. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Prescribing Cultural Relevance: A Comprehensive Guide to Hispanic Marketing in the Pharmaceutical Industry
The pharmaceutical industry shoulders a tremendous responsibility in safeguarding and enhancing the health and well-being of our diverse population. However, effectively reaching and engaging multicultural patient populations demands a deep-seated understanding of their unique cultural sensitivities, communication preferences, and healthcare experiences.
Major Strategic Disconnect Today Between Elected Leaders and Hispanic Voters
TelevisaUnivision released an important new survey conducted by The Harris Poll of over 500 registered Hispanic voters in Texas showing affordability is the defining priority for 2026. The poll also vividly demonstrates a major strategic disconnect between elected leaders and Hispanic voters on several important fronts.
