Agency
U.S. Latino GDP surpasses Japan to become the World’s 4th largest GDP. Rapid growth pushes U.S. Latino GDP to $4.4 trillion in 2024. [REPORT]
According to the 2026 U.S. Latino GDP Report, set for full release in May, Latino GDP reached $4.4 trillion in 2024. The total economic output (GDP) of U.S. Latinos now represents the fourth largest GDP in the world. Already larger than India’s and Great Britain’s, as demonstrated in the 2025 report, the economic output of U.S. Latinos is larger than the GDP of Japan for the first time.
urVETTED launches to Bring Cultural Intelligence and Inclusion Validation to Marketing Performance
urVETTED, the gold standard in culture and inclusion validation, announced its launch, introducing a new category of cultural intelligence to help brands, agencies, and media companies better measure and connect with diverse audiences. Founded by industry veterans Carlos Santiago, Gilbert Davila, Lisette Arsuaga, and Karla Lucia the company introduces a data-led framework for evaluating creative, creators, media, and AI-generated content.
2025 State of Latino Entrepreneurship. [REPORT]
In its 11th year, the State of Latino Entrepreneurship (SOLE) Report examines the experiences, strategies, and operating conditions of Latino/a-owned businesses across the country. Drawing on data from the 2025 SLEI Survey of U.S. Business Owners, the report identifies key trends shaping today’s entrepreneurial landscape, including comparisons with White-owned firms. Based on input from more than 10,000 employer firms (defined as businesses with at least one paid employee beyond the owner), this report provides data-driven insights into similarities and differences in firms’ experiences, access to resources, and growth aspirations. It marks the first time the analysis integrates quantitative data and qualitative insights at this scale.
Teens’ Experiences on TikTok, Instagram and Snapchat. [REPORT]
Teens largely turn to TikTok, Instagram and Snapchat for fun and connection. But experiences around messaging, screen time and cyberbullying vary. And what teens say about how these sites impact their mental health
Celia Cruz enters the 2026 Rock & Roll Hall of Fame……
One of the best selling Latin artists of all time, Celia Cruz’s powerful music was the sound of freedom post-Cuban Revolution, shaping and popularizing the Afro-Cuban genre.
From Basement Windows to Boardrooms, Rossana Rosado’s Bronx Attitude Is a Masterclass in Rising Up
Long before she ever stepped into New York’s corridors of leadership, Rossana Rosado listened to the world from a Bronx basement apartment — absorbing its rhythms, its struggles and its stories through ground-level windows. That vantage point would shape her life — and her legacy.
Spanish Broadcasting System, Inc. promotes Richard D. Lara to Chief Operating Officer to Advance Strategic Execution and Operational Efficiency and continues as General Counsel
Spanish Broadcasting System announced the previously reported promotion of Richard D. Lara to Chief Operating Officer. Mr. Lara will also continue to serve as General Counsel.
Winning the Global Game: Why Multiculturalism is the New MVP in Sports Marketing
The United States society of today is not built from a singular culture. Rather, it’s evolved to become a mix of multiple cultures that all come together to create the American society. Over the last couple of years, there has been an increase in multicultural trends, traditions, and societal views in the United States due to the mix of different cultures that make up our country today. By Sofia Martinez - School of Communication, Florida State University
Jingles, rhyme, puns, wordplay.
When I started out in this racket in the mid-90s, we were more than just copywriters and art directors. By Gonzalo López Martí
2026 Digital Media Trends: Capturing always-on fandom between releases and seasons
There are audiences, and there are fans. Fans represent a segment of consumers seeking long-term, consistent relationships with the intellectual property, artists, teams, and franchises they love.1 And while the media and entertainment industry is largely optimized around moments—blockbuster movie premieres, live sporting events, video game releases, and TV season launches—fandom isn’t experienced on the same schedule. Fans are willing to move across formats, platforms, and experiences during those big moments and in the “off-season,” in search of a continuity that they can’t experience otherwise. These fans may be signaling that the off-season isn’t a lull; it’s an opportunity.
Sueño Incompleto: A History of the Latino Wealth Gap in the U.S. [REPORT]
Latinos are central to the present and future of the U.S. economy. They account for nearly one fifth of the population, drive the vast majority of new workforce growth, anchor key industries, and contribute more than $4.1 trillion annually to the U.S. gross domestic product, an economy larger than that of most countries in the world. Yet these contributions have not translated into proportional financial security for Latino households.
Navigating the Future of PR, Marketing & Content Creation in 2026: Trends, Insights, and Predictions
As we move deeper into 2026, the landscape of PR, marketing, and content creation continues to evolve at a breakneck pace. From the integration of AI to shifting consumer behaviors and the rise of new media formats, staying ahead requires a strategic mindset and a willingness to adapt rapidly. By Shane Allen - Emmy® Winning Storyteller | Fortune 40 Full Funnel Marketing & PR Leader
Chiquis to Host Star-Studded 2026 Billboard Latin Women in Music, Airing Live on Telemundo April 23 at 9pm/8c
Telemundo and Billboard announced award-winning singer, entrepreneur, and 2025 honoree, Chiquis, as the official host of the fourth annual Billboard Latin Women in Music special, bringing her signature charisma and authenticity to this year’s celebration. The two-hour special will air live on Thursday, April 23 at 9pm/8c on Telemundo and will also stream live on Peacock and the Telemundo app.
Four Media Industry Leaders Partner to Launch ShowUp Studios
Four leading personalities in entertainment, music, and advertising —Mariano Chihade (Mandarina), Demián Falestchi (Kidscorp), Federico Lauría (DalePlay), and Carolina Lightcap (former Disney/Discovery)— are joining forces to launch ShowUp Studios, a new premium digital content studio and ecosystem for Gen Z, designed for YouTube, TikTok, and social platforms.
Nielsen appoints Roberto Ruiz to lead Measurement Science
Nielsen, an audience measurement and media intelligence company, announced that it has appointed Roberto Ruiz as its new Head of Measurement Science.
Telemundo Rolls Out New World Cup Campaign Spots and Telemundo’s Official World Cup Song “Somos Más” Behind-the-Scenes as 60-Day Countdown to FIFA World Cup 2026™ Begins
With 60 days to go until the kickoff of FIFA World Cup 2026™ on June 11, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., today released two new marketing spots as part of its World Cup campaign followed by the release of a behind-the-scenes video showcasing the making of its official World Cup song, “Somos Más” on Monday, April 13.
Canela Media expands Canela Audience Solutions (CAS) with New Data Capabilities and Expanded Activation
Canela Media, announced the continued evolution of Canela Audience Solutions (CAS), its proprietary first-party deterministic data platform designed to help brands reach U.S. Hispanic audiences with greater precision, scale, and cultural relevance regardless of language.
2026 Top 50 Global Retailers
The National Retail Federation today announced the 2026 Top 50 Global Retailers. Conducted by Kantar, the list ranks the leading international retailers based on their retail revenues throughout 2025. As the largest global retailers continue to expand outside of retail revenues, this list focuses only on retail-specific revenues and not overall organizational revenue.
2026 Local Ad Forecast: Total Spend to Reach $184.5 Billion
BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025), projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1% year-over-year growth compared with 2025. The increase over the prior estimate of $181.7 billion is driven by stronger-than-expected performance in mobile (particularly social), video, and streaming, political ad spend, and advertising technology.
U.S. Population Aging as Nation Turns 250
The nation turns 250 this year and Americans’ median age — the age at which half of the population is younger and half is older — continues to rise, climbing from 39.2 in 2024 to 39.4 in 2025.
