2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months I will discuss some of these consequences in each article targeting one specific area of our business environment.  By Isaac Mizrahi / Co-President of ALMA

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.

Whether by necessity or ingenuity, minority-owned small businesses may be giving us an early sign of how US businesses will adapt in the wake of COVID-19. These businesses are experimenting with new ways of working to ensure their employees’ safety, offering monetary relief to employees and community members, and introducing new services such as free delivery to those who need it.

Crayola believes every child should be able to creatively and accurately color themselves into the world they see around them. Crayola launched Colors of the World crayons – 24 new specially formulated crayons – designed to mirror and represent over 40 global skin tones across the world. With the Colors of the World crayons, Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.

CCOM Group understands how to stay relevant and resonate with its client partners and consumers by readjusting to the new normal and providing expertise using a strategic winning formula. During these times of uncertainty, it is crucial to pause and assess the situation, then swiftly shift gears to make immediate adjustments that deliver effective advertising, media and PR campaigns.

Startups find success when they possess information unique to their industry and apply analytics to interpret and deploy that data in strategic ways. Think of analytics as a key to an undiscovered kingdom: Wielded properly, it can unlock new worlds.

In the latest BUSINESS edition of Hispanicize Hangout meet PepsiCo’s Esperanza Teasdale.   Learn about her journey through the corporate ranks which currently has Esperanza overseeing Hispanic strategy as a VP and General Manager of PepsiCo Beverages North America.  Led by CEO Ramon Laguarta from Spain, PepsiCo has a long history of diversity and inclusion starting at the top.

Welcome to this special VEGAS edition of Hispanicize Hangout, starring none other than my friends Mike Valdes-Fauli (CEO, Pinta) and John Santiago (CEO, M8) who truly dressed for the occasion.

There's no rest for the weary. With the 2020 scope season in the rearview mirror, it's already time to look ahead to 2021.

The COVID-19 pandemic is posing staggering health and humanitarian challenges. As the crisis evolves, companies must act on multiple fronts to protect their employees, customers, supply chains, and financial performance. Retail and consumer-goods sectors have been particularly affected, with frontline employees directly at risk and companies struggling with demand that is either rapidly evaporating or surging well past the available supply.

The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend—whether that’s due to the pandemic’s economic impact on businesses or as a choice to dissociate from wall-to-wall coverage of death and infection. However, this strategy of limiting advertising is not sustainable with coverage of the novel coronavirus (COVID-19) here to stay for at least the medium term. And reducing advertising now could have long-term consequences.

If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.

The ANA Media Advisory Board has been meeting with CMOs, agency partners, media sellers, and independent consultants. Our focus has been broadly on media transformation and reform. More specifically, we have gathered to discuss the television upfront.

At Kantar we’ve spent much of the last few weeks thinking about the here and now, supporting our clients on immediate marketing strategies and planning for the next few months. But it’s now more important than ever to look further ahead; and for media and advertising, to imagine what scenarios the future might hold.  by Jane Ostler - Global Head of Media, Insights / Kantar

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