In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that the search is on for its new President of Telemundo Networks.

Executives increasingly are recognizing zero-based budgeting (ZBB)1 for its ability to extract cost savings and transform a company’s culture related to its spending approach. This process then reallocates funds to higher-value priorities that focus the organization—from top to bottom. One element that sets ZBB apart from other cost-reduction measures is that it enables the organization to make active, well-considered choices about spending rather than merely revise the ongoing trajectory of prior spending.

Buying media from an unwired network was similar to a game of pin the tail on the donkey.  It was labor-intensive (local invoices for days), hitting your target was never guaranteed and all parties were left with a dizzying feeling.  Thanks to upgrades in technology -- think machine learning -- those days are gone.

The magnitude and pace of change in the US market have undermined traditional growth models for many consumer-packaged-goods companies, especially larger ones. Companies need to combine greater agility with new types of scale advantage to compete more effectively.

The Stanford Latino Entrepreneurship Initiative is amassing a huge database and network to nourish the fast-growing sector.

At what point does a company become competition to others already in the market? For many large, multinational global brands, other companies don’t become competition until they’re operating at the same scale and in similar markets. As a result, global companies often don’t pay much attention to the small brands that operate well outside of their global peripheral vision.

The truth of the matter is that amidst the extreme change (with a splash of chaos) that our industry is currently experiencing, it’s our job to change the story that, in my opinion, seems to have gotten away from us.  Only if WE change the story, can WE change the outcome.  So what’s the story I’m hearing out in the marketplace?  It depends who you ask, but for some it’s “Spanish-language media is dying.”  For others, it’s “Total Market is killing our industry,” or “no one can seem to get the in-culture formula right.”  To me, it’s all just negative bullshit.  No one is immune to the shift the media and marketing industry is experiencing for more reasons than I can count on two hands (that’s ten fingers, folks).  By David Chitel / NGL Collective

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organizations with large and loyal user bases.

By Gonzalo López Martí  - Creative director, etc / LMMiami.com

  • It’s a global crisis.
  • Loneliness.
  • Not to be confused with solitude.

Within and beyond the traditional brick-and-mortar store, retail is conti nuously evolving. The direct-to-consumer movement is blurring the lines between retail and brands, creating more competition but also more partnership opportunities. Now more than ever retailers and brands have to be everywhere their customers are and have to keep a close eye on where they’re headed next.

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.

Clashing egos and feuds over the company’s future have engulfed the U.S.’s largest Spanish-language broadcasting outlet, according to The Wall Street Journal.  Is Univision, the company that Jerry Perenchio built with $400 Million and sold for $13 Billion crumbling?  By Gene Bryan / HispanicAD

Entravision Communications Corporation announced it has promoted Adam Lichtiger to Senior Vice President of Sales in Washington, D.C., effective immediately.

According to Deadline.com, Univision is announcing layoffs this morning, the next major step in the Hispanic media giant’s complete makeover. Numbers are not specified in the company-wide memo, but a source close to the company tells Deadline 6% of jobs will be eliminated. Before the reductions, the company had a workforce of about 4,000 people, meaning the ranks of the departed will number about 250.    You can read full article and memo to Univision staff.  Source Deadline.com

Mitú laid off about one-third of its staff yesterday, as it shifts its emphasis from growth to profitability.  The restructuring also saw the departure of CEO Herb Scannell, a television industry veteran who once ran Nickelodeon and BBC Worldwide North America, and Mitú president and co-founder, Beatriz Acevedo.

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