Virtual Incentives released original research in a paper entitled: "The Future of Rewards: How Consumers Value Rewards and Incentives."

By Gonzalo López Martí - Creative director, etc. /

  • Groupthink: the practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility.
  • Despite its bad press, teamwork and its cousin, collaboration, are ubiquitous buzzwords in the current business realm.
  • As is the case with many a slogan in the corporate world, most of those involved secretly hate it yet will rarely admit it.
  • In our marketing & advertising racket, for instance, teamwork is a euphemism to describe the pesky and pervasive practice of letting a creative director take all the credit for a successful campaign in which dozens of people took part.

This new division consolidates the company’s domestic and international scripted production units under Santana’s leadership who will now be responsible for Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships.

On top of that are increasing operating costs and diminished revenue as a result of digital “badvertising” (fraud and middle men), along with the pressure to address issues like like social media addiction, and mental health problems attributed to social media.

Spanish Broadcasting System announced that it had reached an agreement with Grupo Radio Centro ("Grupo") to settle the parties' long-standing lawsuit. SBS filed a multi-million dollar lawsuit in February of 2016 immediately after Grupo hired an on-air radio personality from SBS's KLAX-FM in Los Angeles, alleging tortious interference and unfair competition.

Amid a relatively flat fast-moving consumer goods (FMCG) landscape, the growing buying power of the 57 million Hispanics in the U.S. is a definite opportunity for manufacturers and retailers. Notably, Hispanic consumers increased their dollar spending in the U.S. FMCG industry by 0.7% in the year-ended Oct. 28, 2017, while non-Hispanic spending was -0.1%. In fact, Hispanics out-spent non-Hispanic consumers in 12 of 16 primary FMCG categories over the past year.

In the latest Ipsos Global Advisor survey, Americans expect that 2018 will be a year of declining American hegemony, but a strong year for the global economy and innovation.

Digital money management features such as automated savings and spending controls will become banks' tool of choice to attract millennials, according to Business Insider Intelligence's predictions for 2018.

No one knows more about retail than STORES Magazine Editor Susan Reda, and she believes the industry has a lot be excited about. “I think 2017 was a really interesting year for retail,” she says. “I would call it one of the most transformative periods of retail that I have seen in decades.” 2018 is shaping up to be another dynamic year, as she predicts that technology will play an increasingly important role for both physical and digital retailers.

As we close out yet another year of seismic change around the globe, across the United States and in the media and marketing industry, the following highlights the five areas we at MediaVillage believe will hold center stage in the year ahead.  The fascinating aspect is that each of these areas will affect those in media and marketing in both a business and personal way.

Claritas acquired Miami-based Geoscape International Inc. Founded in 1995 by César M.Melgoza. Geoscape is known for its unique data, technology, depth of knowledge and understanding of multicultural consumers.

By Gonzalo López Martí - Creative director, etc. /

  • Let’s get the snark out of the way first.
  • If you want something done, do it yourself.
  • If you want something gridlocked, put a committee in charge.
  • A camel is a horse designed by committee.
  • Groupthink.

I was talking to Dale Beaton about the future of retail and he gave an insight that came from shopping for clothes with his teenage daughter over the holidays. I had suggested that their feelings about the shopping experience were probably very different but apparently not; they both disliked it.  by Nigel Hollis

In 2017, I made a big shift.  I moved out of the ad and marketing tech space and became a more traditional mainstream tech marketer.  In doing so, I realized the adtech and martech industries are in a bit of a pickle — a fact that only becomes crystal-clear when you remove yourself from the day-to-day of it all.  by Cory Treffiletti , Featured Contributor

When I got into the business of multicultural marketing, at the turn of the millennium, the need to target multicultural segments seemed like a no-brainer.  In the 2000 census, Hispanics surpassed blacks as the nation's largest minority group.  As we observed what came to be called “the browning of America,” our job as multicultural marketers was to evangelize, and to convince those laggards in corporate America of the imperative to reach out to different ethnic groups.  By David Morse / New America Dimensions