Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players in the media industry.

While the barriers hindering women from fully participating in the labor market make it unlikely that they will attain full gender equality within a decade, the report finds that in a best-in-class scenario—in which each US state matches the state with the fastest rate of improvement toward gender parity in work over the past decade—some $2.1 trillion of incremental GDP could be added in 2025. That is 10 percent higher than in a business-as-usual scenario.

Welcome to the second installment of the #TotalMarketTalk podcast. This episode features actor and  NGL Collective partner, John Leguizamo, in an amazing 1 on 1 conversation with our industry’s own, Luis Miguel Messianu, Creative Chairman and CEO of the award-winning ALMA ad agency. 

Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, was inducted into the 69th Annual Advertising Hall of Fame® at a Gala Dinner and Induction Ceremony on Tuesday, April 24th, 2018 at Cipriani Wall Street in New York City. The AAF Hall of Fame is undoubtedly the highest honor bestowed by America's Advertising Industry and it recognizes the most accomplished and legendary figures in advertising, bringing together the industry to celebrate the Biggest Night in Advertising.

By Gonzalo López Martí    - Creative director, etc. / LMMiami.com

  • Last week I wrote about the various implications -medical, moral, racial, etc- of creating genetically modified human beings.
  • Designer babies.
  • Just so you know: it is not a futuristic dystopian what-if scenario.
  • It’s happening.
  • As we speak.
  • All over the developed and not-so-developed world.

One of the most common topics to emerge over the past week in relation to the transition underway at WPP is the prospect of a break-up of the company or a major divestiture program. For the most part, we don't think this speculation makes much sense, and if anything, WPP probably emerges from this process as a net buyer rather than a net seller.

With the departure of Sir Martin Sorrell  -- or SMS, as he is lovingly called -- many are now predicting the end of WPP and of agency holding companies in general, along with the business model of the tailor-made, client-specific, integrated agency offering.

Developing a great strategy starts with changing the dynamics in your strategy room. Here’s how.

This year, driven by display ads, mobile will account for 69.9% of all digital advertising. With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.

Compared to a year ago, more technology industry leaders globally said the United States is the most promising market for innovation and technology breakthroughs that have global impact, according to KPMG’s 2018 global technology innovation report.

Artificial intelligence (AI) stands out as a transformational technology of our digital age—and its practical application throughout the economy is growing apace. For this briefing, Notes from the AI frontier: Insights from hundreds of use cases, we mapped both traditional analytics and newer “deep learning” techniques and the problems they can solve to more than 400 specific use cases in companies and organizations. Drawing on McKinsey Global Institute research and the applied experience with AI of McKinsey Analytics, we assess both the practical applications and the economic potential of advanced AI techniques across industries and business functions.

Our 2018 compilation of research explains what’s helping and what’s hurting the Internet across five issues, from personal experience to global concerns.

What are Latino jobs? In ALMA’s latest production, they prefer to ask: “What AREN’T they?” HP enlisted ALMA’s multicultural expertise for the Hispanic segment of their “Reinvent Mindsets” campaign for diverse recruitment, titled #LatinoJobs. The film reveals the stereotypes of Latino professions that still exist today and proposes a redefinition of the label.

NBCUniversal Telemundo Enterprises  announced three new hires. Veteran media executive Ronald Day has been appointed to Executive Vice President of Programming for Telemundo Networks, Amanda Calpin has been named Chief Financial Officer for Telemundo Networks and Ignacio Barrera has been named to Senior Vice President of Sales and Business Development for Telemundo Global Studios.

Natalie Boden, Founder & President of BODEN has been selected to the ColorComm, Inc. Board. ColorComm, Inc. is a company focused on advancing the visibility and accomplishments of women of color in communications.

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