Orlando Montan is one of Verizon's youngest vice presidents, overseeing customer relations nationwide for the communications company. A year ago, Montan was a director supporting the company's wholesale organization.
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) announced the formation of a new joint venture to provide the advertising industry with its first-ever advertising digital identification system.
In the opening months of the year 2002, the U.S. economy expanded at a surprisingly strong 6.1% annual rate. Advertising spending also began to improve in the opening quarter of this year but at a much slower pace than the economy.
Pet food manufacturers may be missing opportunities to grow lifestage-targeted products, such as puppy food and senior food, according to a new study by Information Resources, Inc. The study found that both product groups have relatively low penetration rates among target households.
The personal computer industry has surpassed a historical milestone, as the one billionth PC was shipped this year, according to Dataquest Inc., a unit of Gartner, Inc. Gartner Dataquest research shows the one billionth PC shipped in April of 2002.
According to widely published economist and ethicist Dr. Richard Bayer, Chief Operating Officer of The Five O’Clock Club, “the job market will recover in the near future, the labor shortage isn’t as visible during a recession but it’s still there.
For all the hype over brand's importance as a key differentiator in an increasingly competitive marketplace, a new study indicates that its influence has yet to expand outside the marketing department -- limiting its potential to drive business growth.