Many senior business managers are unhappy with their firm's PR efforts, according to a survey recently completed by the Patrick Marketing Group (PMG) of nearly 100 randomly chosen respondents.

Jack Myers, chief economist for Myers Reports, Inc., announced new research suggesting that the economic slump in the media industry may have bottomed out, although a recovery remains 18 months away.

Fernando Ruiz, corporate director of Insurance and Risk Management and assistant treasurer of The Dow Chemical Company has been elected vice president and treasurer of the company, effective August 1, 2001.

El Sitio, Inc. and Ibero American Media Partners II Ltd. (IAMP) announced that they have agreed upon amended terms for their previously announced merger agreement to create Claxson Interactive Group Inc.

A new study of tech-savvy consumers in 19 cities around the world provides a candid global portrait of digital living in 2001 and beyond, and reveals some surprising insights into how people are adapting technology to their everyday lives.

Jupiter Media Metrix reports that 74 percent of businesses will spend more money on customer relationship management (CRM) infrastructure in 2001 than they did in 2000—with a majority committing to increasing their spending by as much as 25 percent to 50 percent.

Economists with the UCLA Anderson Forecast predict an 80 percent chance that a recession will hit the U.S. economy by the first quarter of 2002 -- a slight improvement over last quarter's forecast due to the recent and unexpected aggressive rate cuts by the Federal Reserve.

Out with irreverence, in with practicality. Product and company names destined to grab consumer mindshare and investor confidence will be more descriptive and less frivolous in the coming year, says Catchword, a leading naming and branding firm.

Too many job hunters who are searching while unemployed may presume they'll be forced to take a pay cut when they do land their next position. "That is absolutely untrue," says Dr. Richard Bayer, Chief Operating Officer of The Five O'Clock Club.

Unifi Network announced the findings of the Severance & Retention Practices: 2001 survey that examines executive employment agreements and company-wide severance pay practices across an array of industries and company sizes.

Verizon has appointed David Valdez to succeed Shelley Harms in leading the company's privacy efforts.

Compaq Computer Corporation announced the U.S. availability of new Spanish-language Presario 5000T Series Internet PCs.

Buoyed by the growing importance of the Internet as a distribution medium, and overcoming the 2001 U.S. economic slowdown, the global entertainment and media industry will reach $1.2 trillion by 2005, growing at a 7.2 percent compound annual rate.

CreatAbility is flexing its Latin American capabilities with a 120-day initiative targeting U.S. based companies with business in the Americas.

Detailed research into the role of advertising during a recession shows that advertisers taking an aggressive approach can gain significant market share and sales, as their competitors cut back. Nicola Lockey, VP Strategic Planning at J.

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