Recognizing the opportunities associated with high dairy consumption among Latino customers, Mayfield Dairy's focused Hispanic marketing has positioned them as among advertisers reaching out to the Southeast's growing Hispanic community.

G. Stone-HBC, L. Potasisnski-Orci & J. Hobbs HBCsi
T. Hernandez, F. Fernadez & I. Gomez
N. Maltos, J. Hobbs & L. de La Garza

The Hispanic Broadcasting Corp (HBC)group of companies and HBCsi (HBC Sales Integration) began this year's Upfront with a packed party at Float in New York City.

The Consulate General of Mexico and Bank of America partnered to unveil several new initiatives that will directly benefit Phoenix's large Hispanic population.

Nightclub & Bar Magazine, a source for promotions, marketing strategies and new product information, will expand its editorial coverage to include the lucrative Latino and gay/lesbian markets.

Wells Fargo & Company announced the latest lending numbers for their Latino Business Services Program. With a lending goal increased in 1999 to $3 billion over 10 years to Latino-owned small businesses, Wells Fargo is on pace to achieve 115 percent of their lending objective.

A study commissioned by the Coca-Cola Retailing Research Council reveals that supermarkets are increasingly tapping into the growing potential of America's ethnic grocery shoppers.

Health and beauty care products specifically formulated for the growing American ethnic populations present immense potential for major marketers in the HBC arena. According to The U.S.

Eastman Kodak Company announced that Essie L. Calhoun has been named Director of Multicultural Marketing, a worldwide post dedicated to generating more business among the rising population of seniors, people with disabilities, and those of varied sexual orientation and ethnic backgrounds.

Banco Popular North America (BPNA) launched Programa Acceso Popular, a comprehensive community outreach banking program featuring tailored products and services for Mexicans in the United States.

The American International Automobile Dealers Association (AIADA) has released the 2002 edition of the poster series entitled "Did You Know These Vehicle Are Made In The U.S.A.?" which showcases the more than 30 international nameplate vehicles now manufactured in the U.S.

America Online, Inc. announced that it has named Jan Brandt, Vice Chair and Chief Marketing Officer at America Online, Inc., and Joseph A. Ripp, Chief Financial Officer of America Online, Inc., to two of its five seats on the America Online Latin America, Inc.

The Association of Hispanic Advertising Agencies (AHAA) announced its new board of directors at AHAA's recent conference in Washington, DC.

The future workforce of America has clear-cut priorities when it comes to balancing career and family.

Nash Finch, a national food retailer and distributor based in Minnesota, announced the grand opening of specialized food stores to serve the growing Hispanic marketplace.

Miller Brewing Company and Allied Domecq PLC. announced the regional debut of Stolichnaya Citrona, a malt beverage with a crisp blend of citrus and other natural flavors.

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