Direct-to-consumer (DTC) advertising of prescription drugs helps consumers — particularly those with common, but treatable diseases — more effectively manage their health care, according to a study released by the American Advertising Federation (AAF).

Larger minority-owned businesses use Internet technology to enhance their firms, but often do not fully engage in e-commerce due to market challenges and barriers, a new report prepared by the Tomas Rivera Policy Institute (TRPI) states.

The American Advertising Federation (AAF) announced the formation of the AAF Center on Multiculturalism to address the growing need for corporate and industry support with multicultural advertising, marketing and diversity.

PanAmSat Corporation announced the appointment of Eduardo J. Martinez to the position of vice president, Latin America operations. In the newly created post, Mr. Martinez is responsible for overall management of the company's sales efforts in Latin America.

Women’s entrepreneurship is a trend that is gaining increasing recognition in public policy circles.

Grupo Televisa, S.A. announced that has purchased

A new report by the consumer health organization Families USA refutes the pharmaceutical industry's claim that high and increasing drug prices are needed to sustain research and development.

More single women are buying homes and shopping at home improvement centers than ever before. As they do, they are fast becoming a key audience for do-it-yourself information, products and tools.

Bank of America and AOL Time Warner announced a multi-platform advertising agreement that will allow each company to reach a wide audience of potential customers through a vast range of media channels.

Growth companies that have made innovation an enterprise-wide priority claim they are better at it than their strongest competitors. And, as a byproduct of their focus on innovation, they say they have also been blessed with improved business methods or financial performance.

The World Trade Center Miami announced that Miami businesswoman Ana María Fernández Haar, CEO of the IAC Group, Inc., has been voted Chairman-elect of the organization.

Women business owners are less likely than their men counterparts to have a mentor before opening a business, but more likely to consult outside sources on business management and growth issues, according to a survey from the National Foundation for Women Business Owners (NFWBO).

Lideres Entertainment Group, Inc., an affiliate of Grupo Cisneros and Telefónica Media, is teaming up with industry veterans Allen Bloom and Douglas Logan of Total Compass Entertainment, LLC, to form a new entertainment company focused on producing quality live family entertainment for Hispanic a

The Alliance for Energy and Economic Growth this week launched a multi-media advertising campaign in Washington, D.C. to inform elected and appointed officials of the urgent need to address the nation's growing energy problems.

Although women in the United States hold only a small percentage of executive management positions, they have made more progress than women in other countries, according to an International Labor Organization (ILO) report, "Breaking Through the Glass Ceiling: Women in Management." The report exam