Mandating the inclusion of a digital television (DTV) tuner in every television set-as proposed by broadcasters-will result in increased costs and severely limit consumer choice, the Consumer Electronics Association (CEA) reiterated today.
Pepsi-Cola Company announced the appointment of Randolph (Randy) Melville as Vice President, Urban and Ethnic Marketing. In this leadership role, Melville will drive Pepsi-Cola's growth across its key urban markets by partnering with the Pepsi bottling network and Frito-Lay.
Alan Feldman, president of McDonald’s USA, today announced that Tom Ryan, senior vice president of Menu Management/New Concepts for McDonald’s USA, will become the head of Marketing for McDonald’s USA, effective March 1.
Satellite radio will break the rules of traditional radio broadcasting with the introduction of hundreds of new radio channels to be broadcasted nationally via satellite, according to the Yankee Group's Report, "Satellite Radio: A New Star on Broadcasting's Horizon".