History has proven companies that maintain or increase their advertising investments in periods of economic downturns, increase their sales and share of market, both during and after the downturn.

Here Are The Facts:

Nielsen//NetRatings revealed that traditional offline companies made up more than half of the top 100 advertisers in March 2001, surpassing digital economy companies, according to the latest findings from the AdSpectrum service.

Today, more than 100 tobacco e-tailers sell tobacco tax-free and without verifying buyers' age -- creating challenges for parents, public policy advocates, and lawmakers.

The Home Depot announced it has signed a definitive agreement to acquire for cash Total HOME, a four-store chain of home improvement stores in Mexico, from ALFA, S.A. de C.V., a conglomerate based in Monterrey, Mexico. Financial terms of the acquisition were not disclosed.

Nielsen//NetRatings and NetRatings revealed that among online advertisers, high-tech companies have been more successful in their online advertising strategy than digital economy and traditional companies.

General Motors announced the formation of a diversity marketing and sales organization to focus on the women's market and the growing markets for African-American, Hispanic- American, and Asian-American consumers.

Payless Shoe Source hired Cecilia Garcia as Director of Ethnic Marketing. Ms. Garcia has over 13 years of experience in the advertising agency environment building such brands as TJMaxx, Marshall, Starbucks and Allstate Insurance, among others.

Forrester Research, Inc. announced the results of the latest Forrester Online Retail Index. According to the 15th survey in this monthly series, total spending on online sales increased from $3.4 billion in February to $3.5 billion in March.

Despite the beating the telecom industry has taken from the financial markets around the world this past year, the continued rapid growth of the telecommunications sector in Latin America will provide the backbone for sustained regional economic development through 2005, according to Latin Ventur

Continental Airlines has launched the first Spanish-language speech-activated flight information service in the airline industry.

Over the last couple of weeks, we have heard a lot of good news about the new Census 2000 Hispanic population numbers. Every major business publication is writing a story about the growth, the socioeconomic and political impact Hispanics will exercise in the next 50 years.

The melt down in the tech industry means tens of thousands of out-of-work dot.comers.

The U.S. Census Bureau’s “1997 Survey of Women-Owned Business Enterprises” shows that the growth in the number of women-owned firms, employment, and revenues continues to exceed the rate of growth of all businesses.

The World Business Council for Sustainable Development (WBCSD), along with global business leaders, released a report entitled Sustainability Through the Market: Seven Keys to Success during a luncheon at UN Headquarters in New York City.

According to Punto-com magazine, Terra Lycos has been in conversations with J.P. Morgan Partners for their 18% interest in StarMedia. Additionally, sports focused site SportsYa! is also a potential candidate for Terra Lycos.

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