New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.

In 2018, it's a given that agencies must be able to connect their creative excellence to data and technology. Picking up where that post left off, I want to cover the top three things that will hurt your agency’s prospects for new business now. My list includes the top concerns and challenges we see coming up repeatedly for agencies.  By Mark Duval / Duval Partnership
 

There’s no doubt that the fast-moving consumer goods (FMCG) landscape has grown evermore complicated. For example, fast-paced lifestyles are inspiring shoppers to make fewer trips than they did in the past. According to Nielsen Homescan data, there have been 1.02 fewer trips per shopper on an annual basis than a year ago, and that means retailers and manufacturers have fewer chances to capture consumers’ attention as they stroll the aisles.

Personalized communication with every customer is the future of marketing. McKinsey partners Julien Boudet and Kai Vollhardt say it’s easier than many marketers think, if you begin with the data you have.  By Julien Boudet and Kai Vollhardt

The major trade associations representing the advertising industry — are jointly writing to express opposition to the addition of the new census question that asks, “Is this person a citizen of the United States?”

Dish Network chairman Charlie Ergen isn’t kidding around when it comes to the high cost of programming, telling analysts Friday that its dispute with Spanish-language broadcaster is “probably permanent.”  Courtesy of Broadcasting & Cable

In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that the search is on for its new President of Telemundo Networks.

Executives increasingly are recognizing zero-based budgeting (ZBB)1 for its ability to extract cost savings and transform a company’s culture related to its spending approach. This process then reallocates funds to higher-value priorities that focus the organization—from top to bottom. One element that sets ZBB apart from other cost-reduction measures is that it enables the organization to make active, well-considered choices about spending rather than merely revise the ongoing trajectory of prior spending.

Buying media from an unwired network was similar to a game of pin the tail on the donkey.  It was labor-intensive (local invoices for days), hitting your target was never guaranteed and all parties were left with a dizzying feeling.  Thanks to upgrades in technology -- think machine learning -- those days are gone.

The magnitude and pace of change in the US market have undermined traditional growth models for many consumer-packaged-goods companies, especially larger ones. Companies need to combine greater agility with new types of scale advantage to compete more effectively.

The Stanford Latino Entrepreneurship Initiative is amassing a huge database and network to nourish the fast-growing sector.

At what point does a company become competition to others already in the market? For many large, multinational global brands, other companies don’t become competition until they’re operating at the same scale and in similar markets. As a result, global companies often don’t pay much attention to the small brands that operate well outside of their global peripheral vision.

The truth of the matter is that amidst the extreme change (with a splash of chaos) that our industry is currently experiencing, it’s our job to change the story that, in my opinion, seems to have gotten away from us.  Only if WE change the story, can WE change the outcome.  So what’s the story I’m hearing out in the marketplace?  It depends who you ask, but for some it’s “Spanish-language media is dying.”  For others, it’s “Total Market is killing our industry,” or “no one can seem to get the in-culture formula right.”  To me, it’s all just negative bullshit.  No one is immune to the shift the media and marketing industry is experiencing for more reasons than I can count on two hands (that’s ten fingers, folks).  By David Chitel / NGL Collective

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organizations with large and loyal user bases.

By Gonzalo López Martí  - Creative director, etc / LMMiami.com

  • It’s a global crisis.
  • Loneliness.
  • Not to be confused with solitude.

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