Who is going to win the race to digitally transform the world’s informal economy?

At a client dinner last week in Amsterdam we turned from talking digital transformation and customer experience to a more future-oriented topic:  What’s going to happen in the next 20 years? It was a great group, including some of the most visionary companies in the Benelux.  By George F. Colony - Chairman of the Board, Chief Executive Officer

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Market Overview. 

This webinar reviewed the relevant laws and definitions governing workplace discrimination and harassment, clarified the obligations of management and supervisors, reviewed case studies, and discussed how these laws and obligations intersect in the context of a creative work environment.

Laura Molen - Executive Vice President, Lifestyle and Hispanic Advertising Sales Group NBCUniversal announced that Ana Ceppi has joined their team as Senior Vice President, Hispanic Strategy and Client Experience. She will act as a key advisor and liaison to our external client and agency partners alongside our colleagues across NBCUniversal as we continue to drive growth and success in the Hispanic marketplace and with the Telemundo brand.

By GonzaLo López Martí - Creative director, etc. / LMMiami.com

  • Marketers have learned the hard way that their brand endorsers and spokespersons must be meticulously vetted.
  • The adored football/basketball star of today could be in trouble tomorrow for kneeling during the National Anthem, ODing on a cocktail of blue woody pills & Medellín’s finest or embroiling himself in an illegal dog fighting ring.
  • Conversely, we’ve also learned as of late that the public can not only be surprisingly forgiving but also utterly amnesiac.
  • The breakneck speed of the 24-hour news & social media cycle does that to people.

Just as we were ready to close this issue of HispanicAd, big news came of a huge accomplishment for our Hispanic Advertising and Marketing Industry as a whole. Daisy Expósito-Ulla has been inducted into the Advertising Hall of Fame of America. She was also this year's choice for The David Bell Award.  By Gene Bryan / HispanicAd

HispanicAd.com has learned that Daisy Expósito-Ulla the iconic, multi-awarded advertising industry leader, has been inducted into the AAF Hall of Fame, what is undoubtedly the highest honor bestowed by America’s Advertising Industry.

It’s all CIOs can do to keep up with each new disruptive technology—blockchain, cognitive, digital reality—and incorporate them into specific organizational domains. But there’s a better way to understand and use today’s profound changes: to see these technological forces as complementary, working in harmony.

More than 90% of small business workers in the five top Hispanic metro areas of the United States do not have access to employer-sponsored retirement savings accounts, according to the study published by Finhabits: 2017 Latino Small Business Workers Lack Retirement Savings.

On the day Hollywood kicks off its awards season with the announcement of the 2018 Golden Globe nominees, a national nonprofit that addresses high unemployment among multicultural young adults is asking the industry to take intentional steps to diversify talent working on set, from the actors on screen to the key grips, writers and post-production professionals behind the scenes.

Everyone in marketing is talking about System 1, and with good reason.

ThinkNow Research released 2017 Total Market Trends Year End Review, identifying the trends that shaped multicultural marketing this year. The report includes a review of multicultural research studies issued by ThinkNow Research from consumer sentiment to consumer electronics purchasing habits to media consumption preferences.

Like “strategy” and “analytics,” “design” is a term that suffers from misuse. Design is not just about making objects pretty. Design is the process of understanding customer needs and then creating a product or service—physical, digital, or both—that addresses their unmet needs. It sounds simple, but it’s actually a high bar: the design must simultaneously achieve functional utility, emotional connection, and ease of use, while fitting into customers’ broader experience.

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