In its latest report on global advertising market trends, MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017

Your salesforce needs help to remain objective, build trust, get the price right, and keep selling until the deal is done.  By David Levitch, Aditya Pande, and Brian Selby

Since 1999, AHAA has honored those that have made significant contributions to the U.S. Hispanic advertising and marketing industry. Expanding on this program, AHAA has established the AHAA Hall Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • Not too long ago I was scolded by an acquaintance of mine because, as an advertising professional, I supposedly “contribute to climate change”.
  • The accusation was two-pronged, to wit:
  • I help companies sell wasteful products to people who don’t need and can’t afford them, therefore stacking up the landfills of the world with trash. And the oceans. And the atmosphere.
  • I contribute to the constant cacophony of contradicting, confusing, misleading and overwhelming information about the environment and the state of our planet’s fauna and flora, therefore eroding the ability of science to amalgamate public opinion and solve our looming existential threats.

The UPS study found that almost all avid U.S. online shoppers (97%), made purchases on marketplaces, up 12 points from 2016, and that 81 percent cite price as the most important factor when searching for and selecting products online. According to respondents who purchased from an international retailer (47%), 43 percent were driven by lower prices on U.S. marketplaces and 36 percent wanted unique products not found from U.S. retailers.

Rosemary Ravinal has joined Univision Communications Inc. (UCI) as Vice President of Entertainment and Consumer Public Relations. Ravinal will oversee publicity efforts for UCI's portfolio of Spanish-language entertainment, broadcast and cable networks and serve as a primary point of contact with consumer media.

Criteo S.A. together with Kantar Millward Brown, released "Trade Marketing in Transition," a study commissioned to better understand how marketers are working with retailers to draw attention to their products.

All companies sell products or services at a price, and managing price is a major responsibility of top management.  Car companies sell cars, and sticker prices are marked on side windows.  Coca-Cola sells concentrate to its bottlers, setting price per gallon to match market circumstances.  Pizza-Hut sells pizzas in restaurants, and pizza prices are marked on the menus.  Bain sells consulting studies to corporations and prices them by study length and complexity.  Agencies, though, are confused about what they sell and how to price it.  Their ignorance of pricing is ruining agency operations and destroying agency value for clients, employees and holding company owners.  The advertising industry is the only industry in the world without a concept of pricing.  By Michael Farmer / Madison Avenue Manslaughter Archives

The technology giants Google, Apple, Microsoft, Amazon and Facebook - take the Top 5 places in the 2017 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown.

Sabio Mobile announced the appointment of Andrew Polsky as Senior Vice President of East Coast Sales & Total Market Strategy.

Despite wide concern about cyberattacks, outages and privacy violations, most experts believe the Internet of Things will continue to expand successfully the next few years, tying machines to machines and linking people to valuable resources, services and opportunities

Last month, the ANA released the 17th edition of its "Trends in Agency Compensation" research. The study, which has been conducted every three years for nearly 50 years, tracks changes in compensation practices. According to key research contributor Dave Beals, president and CEO of JLB + Partners, "Some marketers are choosing to simplify compensation by using a commission method instead of negotiating the different labor and tech cost elements."  By Kerry Breen, senior manager, marketing knowledge center at ANA

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • In my humble opinion, the open plan office is just a real estate gimmick.
  • You know, another of those misleading ad clichés such as, but not limited to:
  • Cozy bungalow w/great bones! (tiny shack in need of rebuilding from scratch).
  • Once-in-a-lifetime opp. Won’t last. Live the dream! (it’ll take you 30 years to dig yourself out of this money pit).
  • The OPO (as in open plan office) is another glass-half-full trick of the trade to apply lipstick to swine.

The House Ways and Means Committee and the Senate Finance Committee have recently held hearings on reforming the corporate tax code as tax reform efforts are starting to ramp up.  

Can online behaviors drive more foot traffic … specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?

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