By Gonzalo López Martí    Creative director, etc    /

  • Plastic surgery has been around for several decades now.
  • What began as a technique to repair scarred tissue gradually evolved into human sculpting for aesthetic purposes.
  • The goal: to increase the self-esteem of the “patient”.

Getting the best people into the most important roles does not happen by chance; it requires a disciplined look at where the organization really creates value and how top talent contributes.

Oracle announced the findings of a global study titled "Retail 2018: The Loyalty Divide" auditing consumer perceptions and brand realities of loyalty programs and influences. "Retail 2018: The Loyalty Divide" reveals that retailers are out of touch with consumers that demand more personalized experiences and discover brands and affirm purchase decisions through social influencers.

I spent an amazing morning today at Media Kitchen’s annual Venture Capital Conference in New York City listening to leaders in media,
investing and banking talk about “new TV”:  the merging of broadcast TV, social video and everything in between.  by Dave Morgan

Online shoppers across the globe are buying from marketplaces and international retailers, relying more on digital devices and seeking alternate delivery options, according to the global UPS Pulse of the Online Shopper study.

Good customer experience leaves people feeling heard and appreciated; it minimizes friction, maximizes efficiency and maintains a human element.

As Facebook founder Mark Zuckerberg faces lawmakers in Washington, we discuss consumers’ evolving expectations about online privacy and their attitudes about the technology and media platforms they use on a daily basis.

Hitsbook, a user-generated content and media company, formally launched a U.S. division where it will serve the both the US and the Pan Regional Latin American markets.

AccuWeather announced new additions to the team of broadcasters and journalists at its AccuWeather Network-the only "All Weather, All the Time".

Let’s face it. We love it when smartasses get theirs. For example: Sir Martin Sorrell. Sorry, your lordship, but I always thought you were a pontificating and pretentious dickhead, and I’m kind of rooting for the team digging up dirt on you. Let’s see if you doth protest too much.  Or Jeff Bezos. OK, granted Trump doesn’t know what the hell he’s talking about regarding Amazon. And we apparently love the company. But just how much sympathy do we really have for the world’s richest man? Couldn’t he stand to be taken down a few pegs?  And don’t get me started on Bill Gates.

In a survey of 120 CMOs worldwide by marketing consultancy NewBase, 43% of respondents said they outsource their programmatic efforts. No other marketing function had an outsource rate this high.

Most organizations “waste” at least some time daily organizing and sharing digital data enabling their enterprises and marketing to function optimally, according to findings of the 2018 edition of PointSource’s annual “Digital Transformation Report.”

By Gonzalo López Martí - Creative director, etc. /

  • Our limbs are ours because we can feel them.
  • We can feel WITH and THROUGH them.
  • We can sense the sand and the water embracing our toes in the warm summer surf.
  • We can touch the sleek texture of the screen as we frantically scroll down through myriad messages on our inseparable mobile devices.

Senator Claire McCaskill (D-MO) has introduced a new bill – S. 2478, the End Taxpayer Subsidies for Drug Ads Act – to change the tax code for prescription drugs, effectively eliminating the advertising costs deduction for direct-to-consumer (DTC) advertising produced by pharmaceutical companies. After a threatened attempt to remove these deductions as part of the Tax Cuts and Jobs Act, McCaskill is reviving the effort she started last year.

NBCUniversal Telemundo Enterprises announced the official inauguration of Telemundo Center, its new global headquarters in Miami, FL. Telemundo Center sets the new standard for Hispanic media as the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.