Younger Americans—those ages 16-29—exhibit a fascinating mix of habits and preferences when it comes to reading, libraries, and technology. Almost all Americans under age 30 are online, and they are more likely than older patrons to use libraries’ computer and internet connections; however, they are also still closely bound to print, as three-quarters (75%) of younger Americans say they have read at least one book in print in the past year, compared with 64% of adults ages 30 and older.
As pharmaceutical and biotech companies compete for the hearts and minds of prospective patients, they are re-discovering public relations as a powerful way of doing so. PR, with its unique ability to educate and inform, is a highly effective tool to communicate complex and often challenging information.
The alliance marks the initial step in a joint plan to set up a fully operational news bureau at UC Berkeley, a pioneering initiative that could lead to the creation of similar bureaus in other universities across the nation.
Ronald McDonald House Charities (RMHC) New York Tri-State Area announced its partnership with Grammy-winning singer Luis Enrique as the new voice of the HACER Scholarship Program public service announcement (PSA) campaign.
The road to better jobs, more money and improved lifestyles is paved by education, according to a new Nielsen survey. More than three-quarters (78%) of global online respondents agreed that receiving a higher education, such as college, is important. Likewise, three-fourths also believed that better employment (75%) and higher income (72%) are accessible because of educational opportunities.
Higher education leaders are becoming increasingly concerned about their ability to maintain current enrollment levels, according to the results of the second annual Higher Education Outlook Survey conducted by KPMG LLP.
