Empowerment

According to SSG’s primary survey, 68% of Spanish Dominant Hispanics who can vote in Federal elections feel very to extremely confident that they will go out and vote in the November 2018 mid-term elections. Spanish Dominant Hispanics consider that Immigration, Racism, Homeland Security, Gun Control and Health Care are the top 5 issues facing the country. The ranking of these issues don’t change between Millennials and Xers/Boomers but the level of importance for Immigration and Health Care is significantly higher among Spanish Dominant Xers & Boomers. Interestingly, Racism is identical regardless of Generation

The multiplatform initiative will highlight the impact Latinos are having on America’s economic future, social attitudes and cultural trends, while aiming to enhance the Hispanic community’s power through increased civic engagement.

You’d think that by the time you make it to the “C-suite” -- which, for me, happened just a few weeks ago -- that you’d have everything figured out.  Not necessarily. No matter how much one has grown in her or his career, there is always so much more to learn.  At the recent She Runs It Annual Multicultural Alliance Bootcamp, where I had the honor of joining a panel called “Journey to the C-Suite,” learn is exactly what I did.  By Helen Lin

Azteca America, the United States Hispanic Chamber of Commerce (USHCC), and the Hispanic Advisory Council (HAC) of Cancer Treatment Centers of America® (CTCA), announced that they have joined together to launch an imperative, new public service campaign centered on the topic of Hispanics and early detection of cancer—the ¡No Esperes! movement.

Every entrepreneur has his or her reasons for starting a business.

TBWA's cultural insight studio, Backslash, released a report identifying a new modern era of American activism, coined Pan Activism. In a nationwide research study, conducted with strategic brand research consultancy Hall & Partners, it was found that 85 percent of Americans took some form of activism in the past year, such as conversing with those who have differing beliefs or donating to a local business or national tragedy. The findings indicate that modern activism is no longer defined by fringe groups with singular big battles but it is more mass and characterized by small, everyday actions.

Young Latina Fernanda Vazquez received her first paycheck and celebrates with her extended family in a tender moment of accomplishment in “Girl’s First Check” by Wells Fargo. Notable? Yes, as it was one of the first national ads that featured one of the biggest, yet least acknowledged, shifts occurring in the U.S. Hispanic market – the professionalization of Latinas.  By Stephen Palacios, Principal, Ahzul