Empowerment | HispanicAd.com

Break Through the “It’s Just Not Worth It” Moment to Keep Women Engaged

March 03, 2020

You’re sitting in a meeting and your ideas are going unheard. You’re just as qualified as your colleagues, but you’re feeling undervalued. On top of that, you’re trying to balance work commitments, a sick child at home, helping your elderly parent, keeping up with your children’s schedules—the list goes on. And as you sit in that meeting, you think “What’s the point? Is this all really worth it? I’m fighting to push my career ahead and feeling stressed out. It’s just not worth it.” The good news is that women are no longer alone. Companies and brands are starting to get it—and starting to understand that they can help.

Finding Joy in the Journey with Rosario Dawson [PODCAST]

January 31, 2020

Rosario Dawson is a firm believer that the journey of life is its own destination and that every day and action should be fully experienced and savored with humor, grace and conviction. Through her work on and off screen, the actress, singer, activist and fashion designer has devoted herself to pushing back against injustice and bigotry all over the world.

Augmented Retail: The New Consumer Reality

January 14, 2020

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.

Most Americans Say There Is Too Much Economic Inequality in the U.S., but Fewer Than Half Call it a Top Priority [REPORT]

January 10, 2020

With about a month to go before the first caucuses and primaries, the issue of economic inequality and how to tackle it remains a focal point in the race for the Democratic presidential nomination, and it will likely continue to be a central issue in the general election. About six-in-ten U.S. adults say there’s too much economic inequality in the country these days, and among that group, most say addressing it requires significant changes to the country’s economic system, according to a new Pew Research Center survey.

Dear Men: So you think you want a ‘strong, independent woman’

January 10, 2020

This blog is written for men, talking directly to men. Men who have an interest in women (whether heterosexual or bisexual).

Even more specifically, the men who say that they want a strong, independent woman. The men who find powerful, determined women sexy.

The men who write on forums that they are looking for women who pay their own way, won’t ‘rinse them’ and have their own careers and minds.

The men who say they love an intelligent, educated woman because they are ‘feisty’. Ew.

Sound like you? Sound like a man you know?

Why Latinx Can’t Catch On [MUST READ]

January 04, 2020

New words stick when they come from below, and respond to a real need.

LATiNAS - December 2019 Episode

December 20, 2019

On this episode of LATiNAS -- host Tinabeth Piña sits down with Natalia Ortiz from the Center for Racial Justice in Education. Marlene Peralta meets Danielle Levine, CEO & Co-Founder of Spiritú - the seasonal box of beauty and lifestyle products. Judith Escalona meets the Latinas behind the Smithsonian Institution and Elena Romero gets the 411 from Dr. Mariely Fernandez about kids, exercise an obesity!

Are you a growth leader? The seven beliefs and behaviors that growth leaders share

December 13, 2019

What makes someone a growth leader? In conversations we’ve had with business leaders, the answer tends to boil down to a variation of “I know it when I see it.” But it turns out that there is a specific set of attributes that growth leaders share.

Latinas [VIDEO SERIES]

November 26, 2019

LATiNAS is a monthly magazine show that showcases LATINX women from all walks of life! As these influencers rapidly become an economic and social powerhouse in the United States, the program will showcase their power at home, in business and everywhere else in between. LATiNAS is hosted by EMMY® award winning multi-media journalist and author Tinabeth Piña.

Pay Up, #LatinaEqualPayDay

November 22, 2019

NextGen Collective has partnered with Latina founders Karli Henriquez (Know Alias) and Brittany Chavez (Shop Latinx) to bring awareness of Latina Equal Pay Day on November 20, 2019—the day when Latina pay catches up to that of white, non-Hispanic men from the previous year.

Getting Over Your Fear of Talking About Diversity

November 16, 2019

While 27 percent of chief diversity officers find themselves still having to make the case for diversity, inclusion, and belonging in the workplace, the good news is that the majority of top leaders already understand how critical these efforts are. Indeed, in my work in talent and diversity at Google, Disney, and other large firms, I’ve found many leaders eager for actionable frameworks and advice to create more inclusive cultures. But again and again I find one thing plaguing their attempts: fear. By Daisy Auger-Dominguez

Gen Z Sustainable Consumers Go Digital—and Use Activism to Shape a Smarter Market

November 05, 2019

The activism of Generation Z consumers puts them in a unique position to effect actual change at the business level in ways previous generations weren’t. By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal—their purchasing power and choice of which media content creators and publishers to support—to create real change.

WeLaGente [VIDEO]

November 01, 2019

Hispanics represent the many voices that make up the tapestry of our country.

The Million Dollar Fine

November 01, 2019

If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you’re charged between $1,300 and $2,135 more for products and services. It’s a gender fine that adds up to about half a million dollars over your lifetime—and that’s if you’re lucky. If you’re college-educated, a professional school graduate, a minority, or a Millennial, experts estimate that your gender fine ranges between $1 and $2 million.

How One Latina Overcame Shyness And Became A Powerful US Hispanic Advertising CEO

October 31, 2019

Growing up in Puerto Rico, Ingrid Otero-Smart was so introverted she rarely spoke in school. Yet as President and CEO of Casanova McCann, Otero-Smart runs one of the largest multicultural advertising shops in the country. The firm works with blue-chip clients including Nestlé, U.S. Army and the California Lottery. This year, it was the most-awarded U.S. Hispanic agency at the Cannes Lions International Festival of Creativity, the second year in a row Casanova earned that recognition. By Court Stroud

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