Thirty CPG brands have been nominated for the 2014 Wellness Brand Awards - Breakfast Category, with the winners to be announced August 14, 2014, at the Hispanic Retail 360 Summit in San Antonio, Texas. Nominees are CPG brands competing for a share of stomach in various sub-categories, including Cold & Hot Breakfast Cereals, Bars, Egg Alternatives, Frozen Breakfasts, Instant Breakfasts, RTE Pastries, Mixes, and Yogurt. Two winners will be recognized per segment: Total Market, Millennials, Hispanic, African American and Non-Hispanic White.
Gravity Media announced the release of a white paper discussing marketing and communications opportunities for healthcare providers in the wake of the Affordable Care Act reforms and the necessity that outreach methods be tailored to diverse audiences.
Despite commonly accepted notions of “healthy” among consumers, SSG’s recent analysis of “Healthy Breakfast Brands” revealed that there were no common brands among the top 2 “Healthiest Breakfast Brands” among various multicultural segments: Hispanics, Millennials, African Americans and White Non-Hispanics.
New wellness and prevention benefits under the Affordable Care Act (ACA) are offering insurers and hospitals a prime opportunity to engage newly enrolled Hispanic and multicultural consumers into their health care circle. ACA made obesity screening and counseling one of several “preventative services benefit,” which can be utilized as a potential entry point to bring these groups onboard and bond them in a relevant way with insurers and hospital brands. By Santiago Solutions Group
More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act, representing unparalleled opportunity for businesses aiming to succeed in the emerging New Health Economy focused on delivering consumer-centered care, according to “Hispanics: A growing force in the New Health Economy” a new report from PwC’s Health Research Institute (HRI).
It is a common situation faced by healthcare providers today. A patient, unable to communicate well in English, arrives for treatment and often waits longer than other patients to receive treatment, may not fully understand the treatment that they are receiving, and sometimes bring a different set of cultural values and experiences with health care providers. Depending on the language and staffing support available, the outcome for the patient becomes a risky situation. By Edward T. Rincón, Ph.D.
Beyond messaging, how do segments vary in their usage of communication channels and devices? Does channel access vary across age or income “segments”? With respect to health care insurance, do concerns over the exchange of personal information affect communication channel preferences?
Among the different segments of the population, Hispanic respondents show a higher-than-average tendency to smoke e-cigarettes, and tend to smoke them more regularly, with 32% of respondents saying they have tried them, compared to a 25% average.
