The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. by David Champagne, Amy Hung, and Olivier Leclerc
Every good marketer knows that the most successful brands don’t sell products; they sell identities and values. For health and wellness products, those revolve closely around lifestyle.
Health literacy is a growing concern for all of us who produce content, especially marketers seeking to drive patients to treatment, improve adherence, change behavior, and manage disease. By Beatriz Mallory, Vice President / SensisHealth
The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Bloggers can engage on a personal level, strengthening influence with their audience, and in fact we are seeing higher engagement rates in some cases vs. paid advertising. But how do health marketers create an “influencer campaign” and where to start?
We’re in a new era of health consumerism. Patients are making informed decisions about their own health and demanding better access and communication from healthcare providers.
Post 3rd Open Enrollment CMS figures by ethnic & racial group are yet to be published by CMS, however, as of last Fall, most states had yet to enroll more than half of their Hispanic & African American uninsured ACA eligibles. But surprisingly, Multicultural segments eligibles are surprisingly less risky than White Non-Hispanic eligibles.
Hispanic & African American Affordable Care Act eligibles standing in the sidelines differ from White Non-Hispanics (WNH) in some significant ways.
Sensis was awarded a new multiple award blanket purchase agreement for health marketing and communication support services by the Centers for Disease Control and Prevention.
There are innumerable ways to enhance the effectiveness of healthcare marketing communications, from better problem definition to sharper insights to stronger ideas, but there is one underlying factor that is the primary determinant of success: talent.
By Gonzalo López Martí LMMIAMI.COM
At first mention of the internet of things (IoT) for healthcare, Fitbits, Jawbones and smart watches probably come to mind. These devices have received a strong dose of media hype, but they are just the tip of the iceberg in a growing infrastructure that is bringing meaningful connectivity to the business of health.
Sensis has launched SensisHealth, a specialized health care marketing practice to help providers, payers and pharmaceutical companies improve outcomes for a diverse population of patients and caregivers.
Maintaining a strong brand that represents the core values of the consumers they serve, differentiating from competitive offerings and generating positive customer experiences is key to surviving in today’s competitive healthcare climate. Healthcare, meet the business world.