Capgemini announced the findings of "Turning AI into concrete value: the successful implementers' toolkit," a study of nearly 1,000 organizations with revenues of more than $500m that are implementing artificial intelligence (AI), either as a pilot or at scale1.

The Farmers Insurance’s campaign tag line, perfectly delivered by Oscar-winning actor J. K. Simmons, is: “We know a thing or two, because we’ve seen a thing or two.”  I love this line, as it suggests Farmers policies constantly evolve because of its consumers’ experiences.  by Maarten Albarda

Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic?  By Pacino Mancillas, Partner & VP of Strategic Partnerships, AC&M Group

A couple of months ago, The Coca-Cola Company—one of the benchmarks of the marketing discipline around the world—was the latest corporation to announce the revamping of the Chief Marketing Officer (CMO) position into Chief Growth Officer (CGO). This trend was well documented by the Russell Reynolds Associates report, “The Emergence of the Chief Growth Officer in Consumer Packaged Goods” in February 2016, where the move was described as “a powerful role charged with finding new pathways to growth.”  By Isaac Mizrahi - Co President, Chief Operating Officer

David Chitel’s article “Wake Up and Smell the Cafecito, the Despacito and The ‘Total’ U.S. Hispanic Market” provides an accurate and comprehensive history on the evolution of Hispanic Marketing. It is an exciting time to be a culture specialist, as demographics, technology and consumer behaviors are driving mainstream trends at unprecedented rates!  By: AHAA Chair Linda Lane Gonzalez

Retailers tend to focus on content distribution via their own networks, posting it on their websites and social media pages or sending it via email. In the process, they may be missing a chance to widen their audiences.

When you hear loud voices proclaiming that a new technology is going to radically transform industries for the better, and a group of equally loud people decrying that same technology as either snake oil or even irredeemably sinister, you know that you’re onto something big. Perhaps even transformational. As thoughtful industry participants, this is a familiar situation. We’ve observed this with the advent of the internet as a consumer accessible experience and, later, social media and Web 2.0.

A survey of online shoppers found widespread use of brand manufacturers’ websites—with millennials more likely than average to frequent brand sites.

If a campaign delivered 50 GRPs but didn't have a mechanism for measuring ROI, did it simultaneously overperform and underperform? For years, marketers didn't have the tools to provide an answer.

A while back the MSI series ‘5 Things I Know About Marketing’ featured Scott McDonald, President and CEO of The Advertising Research Foundation. One of his five things was that brand equity is hard to build and hard to shift – except in a negative direction. But is that always true?  by Nigel Hollis

New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.

One of the big shifts that has taken place over the last couple of decades has been in the way people seek entertainment and information. We now have the ability to find what we want, when we want. Along with all the other changes that have taken place this makes life more difficult for advertisers.  by Nigel Hollis

It seems protests are the new norm and Generation Z has been at the heart of much of the activity.  Gen Z, people born between 1995 and 2015, believes they can change the world, according to our research. This is a generation of activists born in the post-Internet age and they have harnessed social media to marshal forces to their causes and tell the world what they believe.  By Karla Fernandez Parker

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Total Market: Unplugged

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Market Overview. 

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