Marketing | HispanicAd.com

It’s a Two-Way Street

December 03, 2019

Being a two-way feedback exchange between a committed client and an active agency, the agency evaluation process could be better described as a relationship evaluation. And while much has been written about agency evaluations from the client's perspective, there's been little coverage of the agency's side and its specific practices and behaviors.

Hispanic Market Overview 2019 [REPORT] - DOWNLOAD for FREE

November 28, 2019

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Market Overview.

Differences Between Spanglish and Code Switching and its Implication for Marketers

November 27, 2019

Languages are constantly evolving to suit the needs of its users, this can clearly be seen when looking at the Hispanic/Latino population living in the United States. This segment of the population has blended their language, cultural heritage, and the experience of being Latino in the U.S. with American culture in order to navigate and simplify their day-to-day lives. As a result, trends such as Spanglish and code-switching have become a natural way of communicating for U.S. Hispanic consumers. We will discuss what each of these trends are, as well as the implications that they have for advertising to Hispanic consumers. By Isaac Levine - Hispanic Marketing - Florida State University

All Marketing Is Cultural

November 26, 2019

Far be it from some sort of over-arching, existential, or politically-charged claim, the statement that “all marketing is cultural” is demonstrably true and inescapable. Whereas traditional schools of thought may have held that marketing is detached from human nature or consumer interaction, marketing actually constitutes a form of communication which is inseparable from its means of creation and from its audience. In this sense, all marketing certainly is cultural; marketing (especially integrated marketing) is a form of communication; all communication is informed by culture; and cultural aspects inform both the creation of and receptivity to marketing communication. By Chloe Lane / Florisa State University

Connecting with the MTV Generation

November 23, 2019

Marketers love to talk about personas, those ideal customer archetypes as revealed by online activities and other markers. But perhaps the most overlooked attribute of personas may be purely demographic: age groups.

Cultural Intelligence Helps Branded Content Deliver Business Results

November 23, 2019

Cultural intelligence is an invaluable way to cut through the clutter and deliver campaign results. That's why, as the media landscape becomes increasingly fragmented and mobile audiences grow harder to reach, cultural intelligence should sit at the core of content production and distribution.

Disruptor Brands: Founders Benchmark Study

November 23, 2019

IAB research reveals that, in contrast to the most recent wave of high-valuation startups, direct brands are focusing on profitability and customer satisfaction ahead of market share. In fact, 90 percent of DTC brands report that they are already profitable.

Do you have the courage to be consistent with your brand?

November 20, 2019

New and ground-breaking marketing often grabs our attention. But the evidence points to consistency as the key to brand growth. How can brands be consistent yet still attract their audience’s attention? by Myles George - Director / NeedScope International

Do Companies Still Need a CMO? [PODCAST]

November 20, 2019

eMarketer junior analysts Blake Droesch and Lucy Koch join principal analyst Jillian Ryan to discuss whether companies still need a traditional CMO. What are the new responsibilities of the new CMO, and what can they do to thrive? Jillian, Blake and Lucy also talk about the smartphone shipment rebound and whether people prefer to watch the same content separately, or different content together.

Transparency and Trust

November 19, 2019

The impact of consumers’ newfound super powers

Why online advertising is like a $273 billion-dollar cult

November 19, 2019

A recent article on The Correspondent is gaining attention for suggesting that the $273 billion-dollar online advertising industry is the new dot com bubble. The authors are undoubtedly right, much of the money spent on digital is being wasted. But here is the problem, too many advertisers believe their money is well-spent and they do not want to hear otherwise. by Nigel Hollis

The coming era of ‘on-demand’ marketing

November 19, 2019

Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.

The question of bias in media planning

November 16, 2019

Highly digitally-connected media planners are bringing their own biases to the interpretation of campaign data, argues Hannah Gillett, Strategy Director at Spark Foundry.

Solving Brand Suitability [REPORT]

November 16, 2019

“Human in the loop” contextual targeting – which uses brand preferences to power machine learning that is overseen by humans – is dramatically more effective than traditional modes of ad targeting, according to “Solving Brand Suitability,” a new study by MAGNA and the IPG Media Lab conducted with Zefr, the Contextual DMP™ for brands and agencies.

Consumer-data privacy and personalization at scale: How leading retailers and consumer brands can strategize for both

November 16, 2019

Personalization at scale is where retailers and consumer brands are competing to win. But in focusing on “playing offense” to capture value, executives are often overlooking their “defense”: preserving, protecting, enabling, and accelerating the hard-won gains of their digital efforts by ensuring that personalization at scale keeps personal data secure and private.

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