After getting a taste of online advertising, many consumer packaged goods marketers seem to like it.
Food and beverage advertisers cut spending in nearly every major media last year - except the Internet.
This year, eMarketer estimates this category will spend $288 million advertising online, a 36.6% increase over 2006.
US Online Advertising Spending by Food and Beverage Companies, 2006-2011 (millions).
Why has Internet advertising become a meat-and-potatoes buy for food and drink marketers?