Marketing

You’ve probably heard of an IQ, which scores one’s general intelligence and intellectual competence. But have you heard of CQ? CQ is cultural intelligence, your IQ when it comes to culture.  by Nancy Tellet

The vast amount of product information available to consumers through online search renders most advertising obsolete as a tool for conveying product information. Advertising remains useful to firms only as a tool for persuading consumers to purchase advertised products. In the mid-twentieth century, courts applying the antitrust laws held that such persuasive advertising is anticompetitive and harmful to consumers, but the Federal Trade Commission (FTC) was unable to pursue an antitrust campaign against persuasive advertising for fear of depriving consumers of advertising’s information value. Now that the information function of most advertising is obsolete, the FTC should renew its campaign against persuasive advertising by treating all advertising beyond the minimum required to ensure that product information is available to online searchers as monopolization in violation of section 2 of the Sherman Act.

Once every 10 years, the U.S. Census Bureau undertakes a gargantuan task, one that the founding fathers of the United States considered so important they mandated it as part of the Constitution. The decennial census exists to compile an accurate count of every person living in the U.S. and to record basic demographic data such as age, sex, and race. Its primary purpose is to serve as an underpinning for the country's representative democracy, making sure each community gets the right number of representatives in Congress and that public funds are equitably distributed.  By Michael J. McDermott

54% of U.S. teens say they spend too much time on their cellphones, and two-thirds of parents express concern over their teen's screen time. But parents face their own challenges of device-related distraction.

The average tenure of a Chief Marketing Officer is 44 months, and the number of first-time CMOs jumped 31% in the past year, according to a recent study by executive search firm Spencer Stuart.

Direct-to-consumer (DTC) pharma marketing used to be simple: Run a TV spot on news or late-night talk shows and wait for consumers to contact their doctors.

I recently went to the grocery store with my 7-year-old daughter for our weekly grocery shopping. I am trying to get her to become more autonomous and independent, so we had two shopping lists—a smaller one for her and the longer one for me. In terms of selection, I granted her the liberty to choose whatever product/brand she likes as long as she stuck to the list.  By Smruti Kulkarni Shanbhag, Nielsen Design Solutions - Europe Lead