Marketing | HispanicAd.com

Telemundo Launches Hazte Contar

March 29, 2019

NBCUniversal Telemundo Enterprises announced Hazte Contar (Be Counted), a robust civic engagement campaign under the umbrella of its award-winning corporate social responsibility platform "El Poder En Ti" (The Power in You). The multi-year campaign will tap into Telemundo's fast-growing, multiplatform portfolio and community partnerships to unleash the Hispanic community's vast and growing influence in the U.S. through greater civic participation in the 2020 Census and upcoming Presidential elections.

A laughing matter – How the global importance of humor in advertising varies by gender

March 29, 2019

Women, men, children, babies – we all love to laugh, right? Most people generally enjoy a good joke, a funny story and embrace a reason to smile. A great piece of advertising can often be the source of that giggle, so why do so few ads featuring women try to be funny? by Kate Ginsburg

What Retailers Need to Know About Influencer Marketing

March 26, 2019

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.

Chief Marketers Identify Strategic Areas of Focus For 2019

March 26, 2019

A global audit of chief marketers indicates a resolute intention to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019.

6 Reasons Why Marketers Need Granular Measurement

March 26, 2019

Granular things such as sand and sugar are made up of tiny bits. Similarly, as your data becomes more subdivided and specific, it is also considered more granular. Granular data is detailed data, divided into its lowest level.

Why humans are not as predictable as marketers might like

March 26, 2019

I have been reflecting a lot recently on the efficacy of personalized targeting. While I totally understand the desire to make the payoff from marketing more predictable, as someone with some knowledge of insights and analytics I cannot help but wonder if the panacea of right person, right place, right time, might never be fully achievable. by Nigel Hollis

Using Data to Drive Storytelling

March 23, 2019

Every killer piece of content is driven by a great idea. However, in today's social economy of engagement and ROI, it's important to understand how data is slowly but surely becoming the leading factor in generating quality content. As the pendulum shifts from art to science, learning how to leverage audience insights and behavior is a critical part of driving maximum performance of branded content.

Every Brand Is Doing Hispanic Marketing

March 23, 2019

Well, I should start by acknowledging that this article’s title can be a bit of an exaggeration, or maybe not, but I am glad it got your attention. In today’s U.S. market landscape there are two types of companies: those who actively try to connect with multicultural consumers, and those that leave it up to chance whether they appropriately connect. By Isaac Mizrahi - Co-President of ALMA

Data Managers Feel Overwhelmed by Abundance of Tools

March 22, 2019

Using too many data management systems is a daily challenge for 40% of IT decision-markers and data managers worldwide surveyed by Vanson Bourne and data protection firm Veritas. A similar number of respondents said that there are too many data sources to make sense of.

Is the portrayal of feminism in advertising widening the gender gap?

March 21, 2019

A recent study I conducted in the Neuroscience team at Kantar looks at the implicit perceptions toward feminism: i.e. what people instinctively associate with that idea. The results make me question whether how feminism is portrayed in advertising might actually be widening the gender gap, rather than closing it. by Rio Cook- Global Neuroscience Innovations Manager / Kantar

TV Has a Viewability Problem Similar to Digital

March 21, 2019

According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals how often people are in the room when ads air and how this varies by daypart, position in ad pod and ad length.

Podcast | Does Less TV Mean Less Brand Engagement?

March 20, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video.

Sound is more important than ever for brands that want to make connections with audiences [REPORT]

March 20, 2019

Havas Media through its new “Power” series aims to explore the role media plays and to uncover “what matters.” Which are the moments that make a difference as we try to connect brands with audiences? What are the most meaningful media?

ANA forms Trust Consortium

March 20, 2019

The ANA (Association of National Advertisers) announced the formation of a new initiative called the ANA Trust Consortium to help its members address the issue of trust between marketers and the digital supply chain.

Good bye surveillance marketing. Hello creativity?

March 19, 2019

By Gonzalo López Martí - Creative director, etc / LMMiami.com

We’ve all heard the conventional wisdom by now:
“If the product is free, you are the product.”
“You might think you watch Netflix or Instagram, but Netflix & Instagram are actually watching you.”
And so on and so forth.

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