When US consumers say they are interested in a company, more than one-half of them are open to getting an interactive follow-up such as a personalized or generic e-mail, or text message, according to Vertis' "2007 Customer Focus Tech Savvy" study.

Spending on word-of-mouth (WoM) marketing jumped 35.9% in 2006 to $981.0 million and is expected to top $1 billion in 2007, making it one of the fastest growing alternative media segments.

Web 2.0 is emphatically here to stay. Social media is a powerful new force. And content owners must come to terms with the implications. Where will revenue growth come from and should organizations embrace online video as an opportunity—or fear it as a threat?

As an advertiser of digital media, don't you want your ads to have the right messages at the right time in the right places? It's a fundamental media objective. Well, currently the only thing we have much control over is creating the right message. I'd add the right format to that.

Just can't click that last button to complete an online purchase? Putting off that decision about a new phone service because you're overwhelmed by alternatives? Regret that you've switched to another credit card?

Internet users, more than ever before, are multitasking and incorporating different and new media types into an interconnected experience, according to a recent survey by Burst Media. The study found that over four-fifths (82.4%) of respondents are involved with another media, activity, or device while online. Among these multi-taskers, nearly one-quarter (23.6%) are “super-taskers” juggling four or more tasks while online. Watching television (58.3%) is the most common offline activity connected with Internet consumption.

According to a new study by BDO Seidman, LLP, almost three-quarters (73%) of chief marketing officers at leading U.S. retailers believe discounting and promotions will be more plentiful this holiday season compared to 2006 due to the current credit crunch.

The Advertising Research Foundation (ARF), launches their 14th year of the prestigious David Ogilvy Research Excellence Awards program with the release of their first book of insights derived from past winners of the award.

Not all behavioral targeting created equally.

This is a common sales lifecycle for most marketers from a business perspective. A closer look at today's definitions of these categories shows that some have changed from past seasons.

Three things make great creative according to Edoardo Chavarin: simplicity, humor, and strong, fast delivery of the message.

Latino teens and young adults ages 12-34 years are the fastest growing youth segment in the United States yet marketers at the Association of Hispanic Advertising Agencies Semi-Annual Conference for Creative and Planning say the younger demographic is often overlooked.

Using knowledge from neurosciences to market to consumers is nothing new but scanning consumers' brains to gauge their response to commercials is gaining in popularity.

In today's sliding online landscape we need to keep a close eye on the care and feeding of consumers. What they say about our brands (and our clients) can shape or break them.

You know you have a great product, the price is right, and you've spent a bundle on a barrage of slick, witty advertisements. Yet sales are slack, so your ship sinks while your competitors sail away on surging revenues. If this sad tale sounds familiar, you may have neglected the most critical aspect of your marketing plan - targeting.