Campaigners hit the 'Send' button.
E-mail is the online tactic of choice for promotional marketers, according to a PROMO magazine survey.
The magazine found that 72.6% of respondents used e-mail marketing as part of their online efforts. Another 60.8% used e-mail newsletters.
Online/Mobile Marketing Tactics Used by US Marketers, February-March 2007 (% of respondents)
Promotional marketers said online methods were gaining popularity overall.