As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution. DOWNLOAD REPORT HERE.
Media and entertainment companies are reinventing themselves by making major investments in digital technologies that will allow them to engage directly with consumers to drive revenue growth, a new survey by Accenture shows. Available at HispanicCMO.com
As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.
Even in a recessionary economy, sponsorships -- and particularly those involving sports -- command a significant proportion of big businesses' marketing mix. But, most marketers are stymied at effectively managing these investments.
The 18-to-49 age group has been the Holy Grail since the 1950s. Today, the baby boomer generation makes up about one-third of the U.S. population but it controls three-fourths of the wealth. It wields $2 trillion in annual buying power.
The idea of "brand" is now synonymous with "experience." A brand today is our cumulative experience with and perception of an entity. Not surprisingly, the single largest determinant of brand experience is an organization's employees. Despite this awareness, the path to "employee-service-profit-chain" success is mired in obstacles.
According to a summary report by Doug Anderson, SVP, Research & Development, The Nielsen Company, growth will be hard to come by in the coming decades. The recent recession has wiped out a decade of growth in the U.S., says the report.
There is something very interesting that happens when you visit Barcelona (or Catalunya for that matter). Most residents are bilingual and live in that bilingual world with ease…not very different from Latinos in the US. Now, I am very clear as to the wide political and philosophical differences that exist in Spain between regions like Catalunya and the nation. Issues that come from years of being under a dictatorship that did not allow for regional independent behaving or thinking - much less the use of a different language.
By: Enrique R. Turegano - alPunto Advertising. To read El Blog CLICK above.
A white paper on why business leaders must understand the context of overall environment (economy, perceptions, technology, and trends to name a few) and have sound principles to lead brands and stakeholders through the evolution of growth and innovation. Download white paper here.
The decade of the 2010's will require more cultural sensitivity than ever before. Not that cultural sensitivity was not needed much earlier in the US and around the world, but conditions are ripe now for understanding how culture can enhance profits and better marketing.
The Internet has profoundly changed the way people learn about an shop for products. To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.
The economic downturn has put stress on big consumer packaged goods (CPG) brands as more consumers make purchases based on price. CPG marketers do not want their products left behind for less expensive store and private-label items, which increasingly offer comparable quality and ingredients.
The Internet has moved from the “experimental” or “emerging media” categories to a mainstream media outlet. Online video portals like YouTube and Hulu transform the user interface. Facebook reshapes the contours of social media, helping friends connect and communicate. Apple rocked the commercial music world when it rolled out the iPod player.Download report here.