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I think it's safe to say that most people who purchase and recommend products, services and brand experiences like yours are fairly capable when it comes to using computers, Web applications and mobile phones. Wouldn't you agree? Yet many marketers are way behind the times when it comes to integrating email with other complementary messaging channels. Available at HispanicCMO.com

Watch out if you’re a traditional ad agency with a limited suite of standardized creative and media services. You’re likely to have less budget, control and influence with your client. According to the Chief Marketing Officer (CMO) Council’s latest State of Marketing Report, corporate marketers expect to become less dependent on agencies and more self-sufficient with their own internal digital marketing infrastructures, talents and go-to-market capabilities. Available on HIspanicCMO.com

VisionEdge Marketing in association with Marketo announced the results of its ninth annual Marketing Performance Management and Measurement (MPM) Survey. Over four hundred business and marketing executives and professionals responded to the online study conducted mid-February through mid-March. The results indicate that marketing organizations are focused more on managing metrics than managing performance. Even so, marketing professionals are making strides in moving from talking about MPM to putting it into practice. Available on HispanicCMO.com.

Gerson Lehrman Group released a report authored by a member of its expert network that uncovers a significant gap between the expectations of marketing professionals and the actual performance of the marketing agencies they hire. The report, Closing the CMO / Agency Gap: How Agencies Can Win Business and Build Stronger Client Relationships, is based on a survey of more than 80 senior marketing executives from a range of industries who are members of Gerson Lehrman Group's expert network. The survey examines the knowledge that marketing professionals expect from their agencies during both the pitch process and after agencies are hired. AVAILABLE on HispanicCMO.com.

Triad Digital Media represents a unique but growing niche known as retail online media. The company creates custom and targeted content for e-commerce sites and marketers that attract consumers to digital storefronts. The goal is to deliver online and offline sales. CEO Greg Murtagh spoke with eMarketer about consumer packaged goods marketers segueing into online direct sales and the key issues involved in that transition. By Greg Murtagh - CEO / Triad Digital Media. Available on HispanicCMO.com

There's a new breed of mom, and she's here to stay.

She's a savvy, price-comparison shopper who uses technology, offline media and, most of all, her peers to stretch her buying dollar. She was once only a mom on a budget but the recent shift in economic climate generated a conversion of moms from disposable income queens to coupon divas.

I don't get it.

Why is it so difficult for everyone in our industry to develop a measurement for engagement? Our business has so much data available; it's not a matter of finding the data, it's just a matter of finding the right data that you can work with.

There are many different reasons someone may or may not purchase something. One reason may be the advertisements for a certain brand. Over one-third of Americans (35%) say that they have chosen not to purchase a certain brand because they find the ads distasteful and an additional 22% say they not done this, but have thought of doing so. More than two in five Americans (43%) say they have never done this.

Many marketers still ask the question: What is different about marketing to Hispanics, Asians, African Americans, etc.? Isn't marketing just marketing? Available on HispanicCMO.com

As a result of the shifts in shopping behavior emerging from this recession, shoppers will take a more thoughtful approach to buying, leaning toward more pragmatic and practical purchases vs. rampant deal-seeking behaviors. Up-market Gen X and Gen Y shoppers will take the lead in the recovery. Gen X is in the middle of a high-spending life stage and Gen Y has a greater willingness to spend, especially on new technologies. Companies need to recognize that there will not be a wholesale return to a pre-recession shopping mode and will need to adapt to the changed behaviors and patterns to win in today’s changed marketplace. DOWNLOAD REPORT HERE.

Right out of the gate, let's assume that we all agree consumer behavior is in the throes of its biggest shift in history. And the cause is generally attributed to the Internet.  

This paper if focused on humor alone, the mainstay in our bag of emotive tricks. Most brands feature humor in their brand attributes – perhaps as "a twinkle in the eye," a "playful nature," or something similar. But this paper is about humor in the digital age of marketing, its renewed benefits, and how it is impacting social technologies and the way we joke. DOWNLOAD HERE.

In the words of one veteran shopper, “It’s all about me.”

Retailing, the direct sale of goods and services to consumers, is evolving into “me-tailing”—the quest for swift and seamless shopping on demand, coupled with virtually endless new experiences and enabled by technology that gives shoppers an unprecedented choice of products and services that meet a multitude of demands. Available at HispanicCMO.com.

Like people, brands make mistakes. But their mistakes are much bigger because they reach millions of people and might destroy the image of the brand leading to a phenomenal fall from grace. This is a paper about brands loosing status, respect, and prestige and how to avoid it. DOWNLOAD REPORT HERE.

Today's consumer is emerging from the recession with a radically new definition of the American Dream and a renewed sense in their own resourcefulness and priorities, according to a just released quantitative study of 1200 consumers and qualitative research with nearly 700, conducted by Ogilvy & Mather Chicago in partnership with
leading consumer insight company Communispace. DOWNLOAD REPORT HERE.

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