Marketing

What is influence?

"That's the million dollar question," Duncan Watts, professor of sociology at Columbia University, and an outspoken critic of influencer and viral marketing, told me a few months back.

Is there a better pill?

After 10 years of direct-to-consumer (DTC) advertising and growth of the US Internet population, the question is not who is searching for health information online but rather who isn't.

Ever see a campaign or a single ad that has stayed with you because it is "bad?' Just sit around and watch TV with your out-of-the-industry friends. Some of them will cringe when they see ads they don't like. Most will just downright say they hate the ad and grab the remote control.

A majority of teens learn about new television shows from TV ads and promos, according to an OTX-eCRUSH study.

Word of mouth, video sharing Web sites and blogs were far less influential, the study said.

The Florida State University Center for Hispanic Marketing Communication released today the first study of its 2007 series of reports on the Multicultural Marketing Equation. These studies conducted by Florida State University and DMS Research (an AOL LLC Company) highlight the commonalities and differences among major culturally unique groups in the United States in regards to important marketing issues. The first report of 2007 released today is entitled “Old and New Media Use.” It contrasts the use of television, radio, newspapers, and magazines with the use of the Internet, cell phones, and other new technologies by Hispanics who prefer English (HE), Hispanics who prefer Spanish (HS), African Americans (AA), Asians (A), and Non-Hispanic Whites (NHW).

Are you investing in online video platforms? If so, you may be missing a crucial piece of information that can be of key importance.

JupiterResearch has found appreciation for the environment is alive and well among online teens age 13 - 17. Outlined in a new report "Green Teens: Reaching A Trendy, Engaged Audience Online," some 38 percent of all online teens admit concern for the environment, while 15 percent are hardcore Green Teens.