Nike and its ad agency Wieden+Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA, for a spot called “Dream Crazy.”

Ford, Walmart and Google share a common accolade as of today: these and others were named among the top quartile of advertisements measured by the breakthrough new ad metric CIIM™ (Cultural Insights Impact Measure), developed by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM) in partnership with NBCUniversal and AIMM member companies.

Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced five industry leaders will join its new Chair Gonzalo Del Fa, president of GroupM Multicultural, as the newest members of the CMC Board of Directors.  Natalie Boden, founder & president of BODEN, Izzy Gonzalez, head of cross platform sales for CNN en Español, Pete Lerma, principal & founder of Richards/Lerma, Steve Mandala, president of advertising sales and marketing for Univision, and Rafael Urbina, chairman & CEO of VIX will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

There are millions of youths playing soccer in the United States. So why is the men’s national team so terrible?

More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 21st annual Multicultural Marketing & Diversity Conference, November 6–8, in San Diego. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.

The Hispanic Public Relations Association (HPRA) reveals the winners of the 2019 National ¡Bravo! Awards, recognizing several categories including corporate and agency campaigns, diversity and inclusion, journalism and overall leadership in the Hispanic public relations and marketing communications industries.

CMC: The Voice of Hispanic Marketing announced that its annual multicultural marketing summit will take place at the Westin Hotel Times Square in New York City from April 27-29, 2020.

In the next few weeks, I’ll be completing my tenure as the CMC Chairman of the Board, and after two exciting and productive years, I’ll be passing the baton to my colleague Gonzalo del Fa. It’s only fitting to look back as well as ahead, and reflect on the state of our industry and the future of our organization.  by Isaac Mizrahi - Co=President of ALMA / Chairman of the Culture Marketing Council

A new study that proves the incremental value of genuinely reflecting culture in marketing creative was unveiled today by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM). The Cultural Insights Impact Measure™ (CIIM™) was developed by AIMM in partnership with NBCUniversal and AIMM member companies. CIIM™ evaluates advertising creative in various categories and identifies the impact and effectiveness of cultural insights in ads and programming on increased brand relevance, ad relevance, purchase intent lift, and loyalty.

The ANA sat down with Ayiko Broyard, EVP of client services at Walton Isaacson, to get her insight on the power of multicultural marketing ahead of the ANA 2019 Multicultural Excellence Awards, which is now open for entries. Walton Isaacson is a winner of a Multicultural Excellence Award for its work on Lexus and Marvel's Black Panther "Long Live the King" campaign.

The Ad Council announced a new arm: Ad Council Edge. A strategic consultancy, Ad Council Edge, builds on the Ad Council’s rich history of developing compelling and cutting-edge purpose-driven marketing campaigns to advise companies and nonprofit organizations on ways to inspire and engage the public on today’s most pressing issues.

The American Association of Hispanics in Higher Education (AAHHE), has elected Dr. Patricia Arredondo as its Chair for the 2019-2020 academic year.

The Hispanic Public Relations Association (HPRA) today announced the call-for-entries for the highest accolade in Hispanic communications – the HPRA National BRAVO! Awards.

Most chief marketing officers (CMOs) understand that the utilization of data, analyses, and algorithms to personalize marketing drives value. Concept tests are becoming more efficient, customer approaches are being accelerated, and revenues are quadrupling in certain channels (Exhibit 1). All the evidence suggests that marketing functions should invest in, collect, and analyze available data to support their decision making.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced Dieste CEO Greg Knipp and Entravision President and COO Jeffery Liberman have joined its Board of Directors. These new members will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

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