The Association of Hispanic Advertising Agencies (AHAA) and Pioneers of Hispanic media and marketing in the United States will gather this Tuesday to reflect on more than 50 years of an industry-in-the-making and celebrate the future of what corporate marketing agencies view as a business imperative.
We congratulate the Association of Hispanic Advertising Agencies (AHAA) for leading our Industry over the last 10 years and honoring our industry pioneers. The publication, a collaboration between AHAA, HispanicAd.com and Advertising Age, will be delivered inserted in the February 19, 2007 issue of Advertising Age and available digitally. Click on link to download digital version of publication.
Tribune Publishing announced the sale of Hoy New York, its Spanish-language daily newspaper, to ImpreMedia, LLC. The sale, which is expected to close during the first quarter of 2007, does not include the Hoy publications in Los Angeles and Chicago. Terms were not disclosed.
The Advertising Council announced that Alberto Rojas has joined the organization as Director, Corporate Communications. Mr. Rojas’ primary responsibility will be to lead the organization’s press outreach to the Hispanic community for its national public service advertising campaigns.
Adweek's Marketing y Medios announced its second annual Hispanic Marketers of the Year last night at the opening dinner of the Association of National Advertisers' (ANA) Multicultural Marketing Conference.
The Interactive Advertising Bureau (IAB) announced the creation of the IAB Mobile Committee at the IAB Leadership Forum: Agency Summit. As an extension of the IAB's overall mission, to increase the share of advertising and marketing dollars that Interactive media captures in the marketplace, the IAB Mobile Committee will focus on developing mobile as a viable advertising platform for marketers and agencies.
The Association of National Advertisers today announced the finalists for the 2006 Multicultural Excellence Awards. Now in its sixth year, the awards recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns that ran between June 2005 and May 2006.
Ronald J. Gordon was elected as the new President of the Independent Spanish Broadcasters Association (ISBA). Mr. Gordon is the founder and majority shareholder of ZGS Communications, Inc., a Hispanic-owned Spanish-language communications company with interest in television and radio stations, including the largest independent group of television stations affiliated with the Telemundo network.
President of the National Hispanic Caucus of State Legislators (NHCSL), New York Assemblyman Felix W. Ortiz, announces the convening of their Fourth National Summit on November 16th -19th, 2006 in San Juan, Puerto Rico.
The Association of National Advertisers (ANA) and its publisher, The Pohly Company, will debut its newly revamped member magazine, The Advertiser, on October 5, 2006, at the ANA’s Annual Masters of Marketing Conference in Orlando, FL.
The American Advertising Federation (AAF) announced the winners of the prestigious Mosaic Awards, which honor companies that are at the forefront of multicultural advertising. The number of entries for the 2006 awards increased dramatically, with 25 percent more compared to last year.