Organizations

The Culture Marketing Council: The Voice of Hispanic Marketing announced GroupM Multicultural President Gonzalo Del Fa has been named chair-elect of the organization. Del Fa will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

The Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch.

 

The Culture Marketing Council: The Voice of Hispanic Marketing announced Sarah Carberry, Head of US Multicultural Strategy & Sales, Google; former CMC Chair Alex López Negrete, President and Chief Executive Officer, Lopez Negrete Communications, Inc.; and Eduardo Pérez, Founding Partner, PM3 have joined its Board of Directors.

Mario Xavier Carrasco, co-founder and principal of ThinkNow, a technology driven cultural insights agency, has received the 2018 Industry Change Agent of the Year award by the Next Gen Market Research Group (NGMR).

With AARP turning into an undisputed winner and in a combination of wins that straddled public affairs, media events and not-for-profit communications, d expósito & Partners, and its client AARP, walked away with three of the 2018 National ¡Bravo! Awards at this year’s New York ceremony of the Hispanic Public Relations Association.

Lilly Rocha, founder of the Sabor Latino Food Industry Trade show, will now lead the nation's first national association representing Latinos involved in every aspect of the food industry.

In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today.  by Nigel Hollis