HPRA continues to grow across the country with local chapters and affiliates in Los Angeles, New York, Washington, D.C., Miami and Chicago.

At its quarterly board meeting in Washington, D.C., AHAA: The Voice of Hispanic Marketing announced Linda Lane Gonzalez, president of viva partnership, as its new Board Chair. She succeeds Aldo Quevedo, who has completed his term. In addition, AHAA announced that Maria Lopez-Knowles, CMO at Entravision, Isaac Mizrahi, SVP/Managing Director at Alma, and Isabella Sanchez, VP of Media Integration at Zubi Advertising have joined the Board of Directors each for a two-year term.

Kimberly-Clark Corporation’s Kleenex brand and its agency VSA Partners received top honors, last night, winning the Best in Show award in the Multicultural Excellence Awards competition for “Timely Care”, a campaign that tells the story of how a gesture, given the chance, has the power to connect and uplift us all.

 

 

 

Latinas Think Big, a global society of progressive Latinas, and a social innovation platform created to catalyze the careers and ventures of Latinas, is announcing the launch of the first startup communities designed for Latinas.

The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.  Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

Mike Fernandez, Corporate Vice President of Corporate Affairs at Cargill was selected as the first-ever recipient of the Hispanic Public Relations Association (HPRA) National Pioneer of the Year Award. He will be recognized amongst colleagues during the 2015 HPRA National BRAVO Awards ceremony on October 8, 2015 at The New York Palace Hotel.

The Interactive Advertising Bureau (IAB) has revealed the recipients of the eleventh annual IAB MIXX Awards at a dinner reception and celebration attended by leaders of the digital marketing and media world.

NAMIC (National Association for Multi-ethnicity in Communications) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). 

A total of 16 companies across 10 categories have been selected as finalists in the Association of National Advertisers' 2015 Multicultural Excellence Awards.

The National Association of Hispanic Journalists (NAHJ) board of directors has selected Alberto B. Mendoza to be NAHJ’s new executive director.

AHAA: The Voice of Hispanic Marketing is pleased to announce its newest Advisory Board member, Stacie M. de Armas, the Vice President of Strategic Initiatives & Consumer Engagement at Nielsen, the global performance management company.

This decision reflects the long-term strategies of both organizations to shape the future of the industry by connecting academia with the marketing community and, ultimately, attract the best talent to the industry. The ANA/AEF partnership will broaden the industry's presence on campuses, bring increased marketing content to the industry, provide newfound opportunities for education and research, and initiate a renewed focus on advertising's role in culture, society, and the economy.

AHAA: The Voice of Hispanic Marketing announced that it will donate the Sara Sunshine archives to the Smithsonian’s National Museum of American History where they will become part of the nationally recognized advertising collections held by the museum’s Archives Center. The Sara Sunshine archives feature advertising print, audio and visuals from the 1960s to 1990s and include artifacts from Ms. Sunshine’s tenure at Spanish Advertising and Marketing Services (SAMS), the first recognized U.S. Hispanic agency founded in 1962, and Siboney Advertising. Among the major advertisers showcased in the Sara Sunshine archives are companies such as Colgate-Palmolive, Kimberly-Clark, Pepsi-Cola and Polaroid.

A group of professors from around the country culminated at Florida State University the creation of the Association for Latino Media, Marketing & Communication Research (ALMMACR), whose mission is to enhance the teaching and research of this growing arena of the field of communication.  

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