AHAA: The Voice of Hispanic Marketing announced its Annual “Thinking Under the Influence” Conference will return to the Eden Roc Renaissance Hotel in Miami on April 25 to 27, 2015. With its high-level speakers and breaking new research, AHAA will continue its dialogue on the extraordinary evolution of the American landscape and the power of multicultural apparent not only in the marketing industry-at large but also across consumer trends, purchasing behavior, pop culture and entertainment.

The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014.

The Hispanic Public Relations Association (HPRA) announced the launch of its newest local chapter, HPRA Miami.

The Hispanic Public Relations Association (HPRA) voted last week to elect Stephen Chavez, principal of Chavez Marketing & Communications and publisher of the LatinoFoodie blog, president of the 2014 national Board of Directors.

The Hispanic Public Relations Association's Chicago Chapter (HPRA Chicago) announced its 2014 Executive Board.

The Hispanic Public Relations Association’s New York Chapter announced the 2014 Executive Board elected by its members. Andy Checo, marketing director at MundoFox, has been re-elected as President of the organization. Federico Mejer, managing director at MGSCOMM was also re-appointed as Vice President, as was Veronica Potes, integrated marketing manager at Univision, who previously served as Secretary. New to the board is Maria Amor, vice president at Formulatin, who has been elected as Secretary. Evelyn Galarza, public relations manager at Time Warner Cable was elected to continue serving as Treasurer, following her appointment by the board in mid-2013.   

Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have.  Yet shifts in the media and advertising landscape are creating a growing urgency for brands to have well-defined personas.

The Public Relations Society of America (PRSA) has announced a new diversity initiative aimed at attracting ethnically diverse young people to the public relations profession and providing them with useful tools to get their career started.

As analytics become increasingly important in every marketing practitioner’s life, the ANA (Association of National Advertisers) is launching a first-of-its-kind award recognizing leadership in applying smart analytics to successful marketing programs.

The Hispanic Public Relations Association (HPRA) announced its 2013 National Board of Directors and officers representing key U.S. markets with David Henry of Telenoticias in New York taking the helm as President.

AHAA-The Voice of Hispanic Marketing announced the appointment of Alain Groenendaal to its Board of Directors.

AHAA: The Voice of Hispanic Marketing announces three new members to its Advisory Board, which was created earlier this year to provide thought leadership and insights representative of the broad Hispanic marketing spectrum and help AHAA’s board of directors set its long-term strategy. This forms part of AHAA’s recent shift in mission to expand its focus and advocacy beyond Hispanic advertising to include all marketing disciplines, media and research entities working in the Hispanic market.

In addition to the current chapters in NY and L.A., efforts are under way in Washington, DC and Miami to launch additional presence in those key areas.

HPRA-NY has also just had the first official elections for our newest executive board.

It's industry awards season, and the Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, is in search for the best public relations campaigns that target the Hispanic market and leading industry professionals.

NCLR (National Council of La Raza) announced that Jorge A. Plasencia, chairman, CEO, and cofounder of Miami-based advertising, digital, and communications company República, has been elected Chair of the NCLR Board of Directors.

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