H Code Media announced the launch of a new division called H Code Studio—a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform.

ThinkNow Research announced even though consumers experienced greater employment and steady or slightly increased income last year, they are less optimistic about the economy in 2018.

A survey of senior ad buyers worldwide reveals a range of issues many have when it comes to programmatic advertising.

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

Like it or not, our data is being harvested all the time and used to ‘personalise’ our online experience.  Increasingly people are wary and are asking more and more questions about how their data is being used: and what they’re getting in return.

Consumer confidence is up among Hispanics in the U.S., who are optimistic about their financial situation going into 2018 despite continued dissatisfaction with U.S. President Donald Trump, according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in the College of Business.

U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016.

Claritas acquired Miami-based Geoscape International Inc. Founded in 1995 by César M.Melgoza. Geoscape is known for its unique data, technology, depth of knowledge and understanding of multicultural consumers.

Twenty-five years after the release of the bestseller “Men are from Mars, Women are from Venus,” the debate over how and why men and women are different and what that means for their roles in society is far from settled.

It is common knowledge that US consumers fill their waking hours with media usage. But how people split up their media time may surprise you.

Backslash, the cultural insight studio powered by global advertising agency TBWA Worldwide, released its Pre-Trends for 2018. Part vision, part research, part expert interviews, each Pre-Trend is rooted in evolving cultural shifts with business and cultural implications to impact 2018.

More than 18% of Americans identify as Hispanic or Latino, the nation’s second largest racial or ethnic group. But two trends – a long-standing high intermarriage rate and a decade of declining Latin American immigration – are distancing some Americans with Hispanic ancestry from the life experiences of earlier generations, reducing the likelihood they call themselves Hispanic or Latino.

For the first time in U.S. history, 90 percent of the population age 25 and older have completed high school. This is according to new Educational Attainment data released today from the U.S. Census Bureau.

Burson-Marsteller and TSE Consulting, have published their second annual "Olympic Sports Social Media Ranking," which analyses the social media footprint of the International Olympic Committee (IOC) and its 40 International Sports Federations.

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