Asian Americans are among the most digitally enabled and tech-adopting consumers in the country–and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy.

The number of foreign-born residents in the United States has ebbed and flowed over the past 165 years. By 2016, 13.5 percent of the U.S. population was foreign-born, a level that rivaled historic highs.  But what has changed considerably over time is who the foreign-born are and where they have dispersed across the country, according to U.S. Census Bureau research.

Majorities say race, ethnicity shouldn’t be considered in hiring and promotions As the United States becomes more racially and ethnically diverse, and as companies from Wall Street to Silicon Valley grapple with how to build workforces that reflect these changing demographics, Americans have a complicated, even contradictory, set of views about the impact of diversity and the best way to achieve it.

While we used to associate reading with the library and famous novelists, it’s quickly become a big part of the shopping experience. That’s because as consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.

This study looks into the different ways consumers watch digital video – going beyond dayparts, demos and/or personas. It illuminates how perception of different types of video advertising is impacted by the motivations and mindset a consumer is experiencing as they choose to watch. The analysis provides correlations between video content and attention to ads, ad relevance and ad receptivity when in these motivation/mindset states.

Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in U.S. grocery stores than there were back then, but the average retail store is almost 7,500 square feet smaller. Organic, gluten-free, heart-healthy and sustainable products are everywhere in today’s stores because consumers demand them. And with a new product hitting the shelves approximately every two minutes, the list is growing.

The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year with “my employer” emerging as the most trusted institution. Globally, “my employer” (75 percent) is significantly more trusted than NGOs (57 percent), business (56 percent), government (48 percent) and media (47 percent).

According to the survey, 40% of the general population and 53% of Hispanics, who are Spanish dominant or speak both languages equally, respondents age 18-24 reported watching the news while at work. Although the internet has given consumers the opportunity to get their news on the go, that's not their only source. Viewers are turning to linear TV out of their homes to catch a glimpse of the news ticker or get the latest weather report before they leave the office.  

One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.

Plenty of companies measure their marketing activities, yet too often, they don’t make the most of it. Their measurement does not lead to useful actions or inform important strategic decisions. When one team optimizes for website traffic and another for in-store foot traffic, but do not communicate with each other, the company will end up with a disjointed marketing strategy or investments in the wrong audiences or metrics.

The U.S. Supreme Court will hear arguments on whether the government can add a question about citizenship to the 2020 census. By adding this new question, the plaintiffs in the case argue that participation in the census will be suppressed, causing a significant undercount.

TV advertising’s state of health remains the source of heated discussion and debate. Depending on the report you read, and the evidence you choose, it could be thriving, dying, evolving, or at the tipping point. One thing is for sure, our CrossMedia data finds TV’s brand building power is not what it used to be.  by Duncan Southgate - Global Brand Director, Media / Insights Division, Kantar

However, what's good for reaching consumers can seem awfully intimidating for advertisers. With the explosion of consumer choices across all viewing devices, marketers face more complexity in TV advertising than ever before. A wait-and-see approach can be tempting, but smart marketers are resisting that notion by navigating the massive changes currently hitting the TV ecosystem. The masters among them are using audience data — not just context or indices — to improve everything from targeting to campaign measurement.

Is diversity on the rise? Has gender equality increased? Does religion play a more or less important role than in the past? And are family ties stronger or weaker than they used to be? Pew Research Center posed these questions to 30,133 people in 27 countries.

In a new report released by Advertiser Perceptions and MightyHive, they share the findings of a recent survey of over 200 senior brand marketers. Titled “The Data-Confident Marketer,” the study examines marketers’ views on first-party data: how they’re using it, where it lives in their organization, and how soon they expect first-party data to start producing results.

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