The amount of disposable income available to minority households grew by leaps and bounds during the decade of the ‘90s, and the trend is likely to continue over the next five years, according to a report released by the University of Georgia’s Terry College of Business and the Selig Center for E

In a sign of strength at a tumultuous time in the media business, an annual study released reveals that advertising spending in the gay press in 2001 declined far less than did overall media spending the same year.

The number of TV households in the 55 local Metered Markets is now estimated to cover 68.96% of all U.S. TV households, according to Nielsen Media Research. Beginning September 21, 2002, the universe estimate in the 55 Metered Markets is 73.5 million television homes.

comScore Networks, Inc. reported that the lines between television and Internet media continue to blur, creating a major opportunity to reach consumers via simultaneous media delivery and interactivity.

The American Advertising Federation (AAF) Mosaic Center on Multiculturalism launched its Mosaic Directory in conjunction with the second annual AAF Mosaic Awards and Mosaic Multicultural Expo.

MARKETING TO AMERICAN LATINOS Part II
by M. Isabel Valdes

New CTAM research indicates that three communication products are on nearly equal footing in American households - cable television (65%), cell phones (68%) and personal computers (67%) - with each in roughly two of three households.

As the events of September 11 approach their one year anniversary, and with concern among nations over their economies and world events, a 12-country survey by Ipsos replicates and compares the findings of a survey conducted in the United States, Canada, Australia, the U.K., France, Germany, the

Arbitron Inc. announced an update to the status of the Portable People Meter development program.

Research. My perception of it over the years has been one of declining respect for all things syndicated. On the other hand, I’ve become very excited about the use of cookie data, which tracks un-biased actual behavior.

Use the Market-Specific Comparison Tool to compare the Fall 2002 and Winter/Spring 2002 Persons 12+ population estimates.

CLICK below:

http://www.arbitron.com/home/content.stm

In mid-August the Sun-Sentinel Co. (publisher of the South Florida Sun-Sentinel newspaper) fired the latest salvo in the ongoing battle with the Miami Herald Publishing Company for newspaper readers in South Florida.

Simmons Market Research Bureau introduced Simmons Behaviorgraphics proprietary data integration technique that links data from the Simmons National Consumer Study with Nielsen Media Research's National People Meter database using segments based on similarity of viewing behaviors in the two databa

The Hispanic Diarykeeper Language Report, available only via Arbitron's Web site, provides information about the language orientation of the Hispanic in-tab sample in the quarterly Radio Market Reports (RMR) for Hispanic-controlled Metros.

The total number of television households in the United States (including Alaska and Hawaii) is estimated at 106,700,000, according to Nielsen Media Research.

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