Cheskin conducted its latest study on the Digital World of the US Hispanic during October and November of 2000, thus having comparative data between the first and fourth quarters of the year.

Interep's latest research report, "Profiles on the Core Users of the Major Media," shows that adults 18-44 tend to be heavier users of radio than any other medium, while on-line scores highest across all 25 to 54 age cells.

Baby boomers now caring for aging parents will soon join the senior ranks themselves. What will the world of 2020 be like for this large elderly population?

To help people prepare for this fast-approaching future, 12 forecasts that describe the facts of life for an aging America:

Ethnic groups in the U.S. will spend $41 billion on local, long distance, wireless and Internet services this year, representing nearly 30 percent of the total telecommunications consumer marketplace, says a new report by Insight Research.

The Arbitron Company announced that it has adopted a two-stage schedule for incorporating Census 2000 data into the company's population estimates.

NetRatings, Inc. and Harris Interactive Inc. introduced a comprehensive eCommerce research service focused on online consumer spending, behavior and attitudes.

Access Worldwide Communications, Inc. announced the final results of an online research study that was conducted to understand Internet access and usage among multicultural markets in the United States.

Cheskin Research has recently released the second wave of its research on Hispanics and digital technology.

Greenfield Online Mexico, a full-service online marketing research company based in Mexico City that specializes in using the Internet to conduct its studies, announces that they have formed a strategic partnership with El Sitio Mexico.

In a new study, 56 percent of low-to-moderate income inner-city adults from five Northeast cities said they knew not much or nothing at all about the Internet. The respondents said cost was the major obstacle to becoming computer literate and accessing the Internet.

Promises, promises, promises...It's a new year and Americans are, once again, resolving to make things better. According to Simmons' National Consumer Survey (NCS), some of the most popular New Year's resolutions are going on a diet, saving money and quitting smoking.

The Arbitron Company announced that it has placed meters with the first 50 consumers for its Philadelphia market trial of its revolutionary new radio, television and cable TV audience measurement device—the Portable People Meter (PPM).

Simmons Market Research Bureau has created a common language between media and marketing research by integrating Nielsen's television currency with Simmons' multi-media/product marketing currency.

According to UrbanIQ, a division of Vanguarde Media, the US Urban Consumer markets boast over 45.3 million consumers.

How soon will the dating game between the Internet and Television turn into a marriage? Media strategists, with billions of advertising dollars at stake, are eager for reliable data tracking this relationship, specifically how consumers are adapting to interactive media.

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