A small but steady number of American workers have more than one job, because either they need extra income or they want to gain more experience or explore different interests.

Disruption is driving economic growth and opportunity—and unsettling younger workers. Deloitte's 2019 survey shows millennials and Gen Zs are increasingly pessimistic and mistrustful of both their careers and the world around them.

A new poll released this week by Marketplace® and Edison Research indicates fewer Americans describe themselves as anxious about their financial situation than they have in the past four years. And while fewer people are losing sleep over concerns about their personal financial situation, the Economic Anxiety Index® score for Democrats and Independents remained relatively unchanged since 2018, but it is dramatically lower among Republicans.

The number of Mexican unauthorized immigrants in the United States declined so sharply over the past decade that they no longer are the majority of those living in the country illegally, according to new Pew Research Center estimates based on government data. In 2017, there were 10.5 million unauthorized immigrants in the U.S., including 4.9 million Mexicans.

Population Reference Bureau (PRB) released its preview of results from the upcoming 2020 U.S. Census, providing a look at key population and housing trends that will shape the United States in 2020 and beyond.

According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.

In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior expert Biljana Cvetanovski and partner Jason Heller about the next chapter of marketing, which is focused on digital—across many touchpoints—and the role of the chief marketing officer (CMO) as the architect of a company’s growth engine.

This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving marketers the tools needed for safer deployment of digital advertising, and helping brands and agencies devote less time and effort to detect, report, address, and avoid brand safety risks—and more to your core remits of performance and brand building.

The industry is at a crossroads when it comes to measurement across channels and devices, as consumers migrate to viewership on different devices and over the top (OTT) channels.

The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data.

Have you turned on the TV today? What about the radio? You’ve probably used an app on your smartphone. Maybe you bought ingredients for dinner at the store or purchased a new bottle of shampoo online.  All of these activities are simple, everyday actions. But in today’s vast, interconnected and, frequently, digital world, they’re also valuable data points.

Recently arrived immigrants have increased as a share of U.S. foreign-born populationRecently arrived U.S. immigrants are a growing part of the nation’s foreign-born population, which reached a record 44.4 million in 2017. Overall, their profile differs from immigrants who have been in the country longer.

Never in the history of marketing has so much been said about a generation as millennials. We think we know them – they are super-connected, carefree and selfcentred – and those assumptions have driven our marketing decisions for years.

The years since I left the Silicon Valley to lead a company (Geoscape) providing data, analytics, research and technology have taught me quite a few lessons. My initial focus was international -- Latin America especially but also Europe and Asia -- and in the early 2000's we began to put all our energy into developing data analytics and technology platforms to facilitate use and action based on relevant data and techniques to help companies navigate the American cultural terrain. In the beginning I felt resistance on the part of marketers to embrace these analytic techniques yet over a period of time many companies embraced the approach, leading to hundreds of fruitful business relationships across industries.  By Cesar Melgoza - Founder & CEO of Geoscape

In the drive to build cred and radiate authenticity, making sure that your materials are fully bilingual is certainly near the top of every aspiring crossover brand’s checklist. To those on the outside trying to get in, speaking Spanish seems like an indispensable element of effective Hispanic marketing.  by Sarah Liddle is Vice President, Sales, at MRI-Simmons.

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