Research | HispanicAd.com

Millennials and Gen Z Driving Major Shifts in Customer Expectations [REPORT]

December 15, 2018

According to this study, 67 percent of U.S. respondents have used live chat, social media, or texting for customer service. Among Gen Z and Millennials, 46 percent and 47 percent respectively have used social media to communicate with customer service in the past year -- compared to only 7 percent of Baby Boomers and 26 percent of Gen X. More than a third (36 percent) of Gen Z consumers prefer social media for simple inquiries compared to only 5 percent of Baby Boomers.

Juggling Act: Audiences Have More Media at Their Disposal and Are Using Them Simultaneously

December 15, 2018

Choice has always been coveted among consumers. When it comes to the media universe, the abundance in devices, services and content has never been more prevalent, which in turn is opening up a complex web of consumption behaviors. With all of this technology at consumers’ literal fingertips, which of these platforms are they focused on?

More Than 76 Million Students Enrolled in U.S. Schools

December 14, 2018

The U.S. Census Bureau announced the release of new data on the makeup of student bodies from kindergartens to universities across the country. According to the latest data, the number of students nationwide enrolled in school was 76.4 million in 2017, not statistically different from the level in 2016. Those who are enrolled make up 24.7 percent of the population age 3 and older.

Diversity and financial wellness: financial lives of Americans by race, gender, sexual identity, caregiver status [REPORT]

December 13, 2018

The report, “The Cut – Exploring Financial Wellness Within Diverse Populations,” is based on a survey of more than 3,000 U.S. adults and examines the financial lives of a diverse group of Americans: women, black Americans, Latino Americans, Asian Americans, caregivers, and the LGBTQ community.

Tracking the Pace of Change and Evolving Consumer Behavior

December 12, 2018

In a world where the pace of change is accelerating, the drivers of change are varied and diverse across regions and marketers, as are the signals of evolving consumer behaviors. Many factors are shaping the world we live in, but which ones should businesses and organizations be focused on, and what opportunities do they present?

Poverty Rates Higher, Median Household Income Lower in Rural Counties Than in Urban Areas

December 08, 2018

Median household income and poverty rates continue to vary across the nation’s 3,142 counties. In general, median household income is higher in urban counties than in rural areas. Likewise, poverty rates tend to be lower in urban areas than in rural areas.

U.S. Unauthorized Immigrant Total Dips to Lowest Level in a Decade [REPORT]

December 08, 2018

Number from Mexico continues to decline, while Central America is the only growing region

The Growth Majority - Understanding The New American Mainstream [REPORT]

December 08, 2018

The face of America is changing and multicultural consumers are quickly becoming the majority of the expected growth in the U.S. now and in the future.

Cutting Through the Data Fog With Industry Collaboration and Connectivity

December 06, 2018

Data. Data everywhere.

Students Feel Unprepared Without Social and Emotional Skills

December 01, 2018

A report titled Respected: Perspectives of Youth on High School & Social and Emotional Learning, shows that more than three-quarters (77 percent) of recent high school students believe their schools could have done a better job of helping students develop key social and emotional learning (SEL) skills, which are particularly needed at this time of national division, rising violence, anxiety and historic levels of mistrust.

Forward-Facing Immigrants Driving the New Luxury Market in USA [REPORT]

December 01, 2018

MVI Marketing LLC (MVI)’s team recently completed a consumer research study asking wealthy, millennial age, Asian-American and Hispanic/Latino-American consumers about their shopping preferences and behaviors.

Where Americans Find Meaning in Life

November 30, 2018

Economic, religious and political divides shape where Americans find meaning – but family, career and friendship emerge as common themes

David Kenny Named Nielsen CEO

November 21, 2018

The Board of Directors of Nielsen Holdings plc announced that David Kenny will join the company as Chief Executive Officer effective December 3, 2018. David will also join Nielsen's Board of Directors.

$Billion is the new $Million for Lotteries

November 21, 2018

When we were kids, most of us dreamed of becoming a millionaire. Fast forward to current day and suddenly that million doesn’t seem like enough, when it comes to playing the lottery that is.

While The Industry Waits For Perfection, Monetizable Metrics Wait For No One

November 14, 2018

It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.

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