Do gendered social norms influence survey reports of “objective” economic outcomes? This paper compares the earnings reported for husbands and wives in the Current Population Survey with their “true” earnings from administrative income-tax records.

Millennials expect more from brands. From the shoes they wear to the coffee they Instagram, brand choices are increasingly used to project values in public and online, elevating the need for brands themselves to be value-conscious.

Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels. Our recently released Nielsen CMO Report 2018 sheds light on the strategic and organizational challenges CMOs face as they adapt to unprecedented change in the marketing landscape.

Setting your team up for success is tougher than ever. One reason is that, at many companies, the individual players aren’t using the same playbook. As a result, they’re working at cross purposes like the runners in Monty Python’s “100 Meter Dash for People With No Sense of Direction.”

The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.

Community Marketing & Insights (CMI) has released its 12th Annual LGBTQ Community Survey® report. 40,460 respondents from the lesbian, gay, bisexual, transgender and queer (LGBTQ) communities in 151 countries participated in the 12th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year's study, helping to gain wide representation from across the community.

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study.

Marriage looks a lot different today in many ways than in years past. As our nation becomes more racially and ethnically diverse, so are married couples.

Audio plays an important role in the daily lives of hundreds of millions of Americans, and the listening audience of radio is as diverse and varied as the fabric of the American melting pot itself. In fact, radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers; 75 million of whom tune in each week. In the first quarter of 2018, the radio reached 92% of Black consumers each week and 96% of Hispanic consumers.

NBCUniversal Telemundo Enterprises released the groundbreaking study, “La Ola de la FIFA 2018” as part of the most comprehensive World Cup research initiative in the U.S. around soccer fandom.

Following the release of the new How Disruption Can Fuel Brand Growth report Bill Pink, Head of Brand Guidance Analytics in North America, and I have been mulling over whether big data is likely to inspire disruption. Our answer is that to do so you need more than just data, big or small.  by Nigel Hollis

The shifting of advertising budgets into the digital space brings a number of great opportunities and efficiencies, but it also brings many complexities. Without question, targeting audiences across digital channels is a challenging feat for advertisers, agencies and publishers. And it is not getting easier.

The implication: as more consumers avoid ads, marketers need to examine how they manage ad campaigns today and in the future, particularly if they are targeting groups with a higher propensity to do block ads or have relied on linear TV.

Young adults today are marrying at lower rates than previous generations, and self-reports suggest that a lack of economic security plays a role in the decline.

The data reflects the world people know and experience today. Patterns in that data may reveal opportunities for optimization, better steering behaviors in favor of a specific brand, but are unlikely to reveal opportunities for disruptive growth.  by Nigel Hollis

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