The nature of television and viewership are morphing, but a serious lag in measurement capabilities is impeding marketers’ ability to leverage the new dynamics, says George Musi, SVP, head of analytics and insight at Optimedia.

Since the 1970s, the term “information overload” has captured society’s anxiety about the growth in the production of information having potentially bad consequences for people as they struggle to cope with seemingly constant streams of messages and images. The advent of the internet, it was thought, would only exacerbate this, with the onset of ubiquitous connectivity turning information overload into something even more debilitating.

People who live in rural areas are more likely to own their own homes, live in their state of birth and have served in the military than their urban counterparts, according to the latest data from the U.S. Census Bureau’s American Community Survey.

America’s multicultural landscape is growing, and flavors associated with diverse segments are driving innovation that is not only crossing over to mainstream products in stores, but also across restaurant tables and into alcoholic beverages.  

A study released by Common Sense shows that parents spend more than nine hours (9:22) a day with screen media, the vast majority of that time being spent with personal media (7:43) and only slightly more than 90 minutes devoted to work media.

Although drinks of choice differed among generations, consumers from millennials to seniors continue to indulge in beer, wine and spirits products with regular frequency at home and on premise.

The study, Making America Rich Again: The Latino Effect on Economic Growth, sponsored by RBC Capital Markets (RBC) and the Latino Donor Collaborative (LDC), and authored by NERA economist Jeffrey Eisenach, shows that Latinos are driving job creation, income growth and new business formation for the country as a whole.

Client-side marketers in the US appear to be more worried about location data issues than agency professionals. According to November 2016 research, roughly 40% of marketers are concerned with both data quality and transparency.

Migration has become a flashpoint for debate in many countries. But McKinsey Global Institute research finds that it generates significant economic benefits—and more effective integration of immigrants could increase those benefits.

This was a banner year for multicultural market research. With large consultancies like PwC with their Always Connected study entering the multicultural arena to stalwarts like Nielsen continuing to produce high-quality work, total market consumer insights are widely available for brands looking to tap into this market.  Yet, out of all the studies that have been published this year, it was hard to pinpoint data that was “new.” CPG preferences we tracked were updated and Spanish-language media consumption shifted, but rarely did we see studies that explored emerging technologies and trends.  By Mario Carrasco, partner, ThinkNow Research

Climate change is not a new issue for Latinos. More than 60 percent of U.S. Latinos live in the states most affected by air pollution, high temperatures, flooding, and other climate impacts, making them disproportionately vulnerable to health and economic risks. As a result, Latinos – especially Spanish-speaking Latinos – are aware of and support climate solutions considerably more than Americans overall.

Millennial women (ages 18-34) accounted for about 33 percent of the user base for cosmetics and skincare and almost 50 percent of heavy buyers of both categories (defined by the number product types of each category purchased). Over the last three years, there has been a sharp rise in the amount of cosmetics purchased by Hispanic women and they now account for 15 percent of all category buyers, 24 percent of all heavy buyers of cosmetics, and 20 percent of heavy skincare buyers. The skew in purchasing toward high income purchasers continued, but the study showed a dip in purchasing after the $99,000 per year in earnings mark.

TubeMogul has conducted some interesting research on the changing nature of GRPs (gross rating points).  Edit summary

While conducting research about the early years of colonization in the New World, archivist Isabel Aguirre discovered a document jealously guarded at Archivo General de Simancas in Spain. Aguirre enlisted the support of renowned historian Consuelo Varela to shake the dust off a story that reveals that blacks lived in La Espanola, or the New World for that matter, from the very beginning of European colonization.

Thanksgiving is just around the corner and Americans across the country are planning what to serve, who they'll dine with, and where they'll eat.

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