The convergence of art and science has yielded some of the more interesting innovations of our time.

There are quite a few reasons why US mothers might love a brand—and why they stay loyal to one—August 2016 research uncovered. For most, it’s all about quality and consistency.

In the U.S., multicultural consumers are influencing our food choices from fine dining to chip flavors (such as sriracha, chipotle and tikka masala). And flavors and cuisines will continue to blend and evolve as the population shifts.

Nielsen announced the launch of the Nielsen Shopper Essentials Suite. Nielsen Shopper Essentials, a web-based data visualization and analysis solution, provides a complete interactive view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes.

comScore, Inc. and MediaMath released results from a new study, The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies, publishers and technology companies to consider in order for programmatic to reach its full potential.

In order to reach millennials, consumer brands have to target more multicultural audiences in their advertising and social campaigns, according to a recent study by Buzz Marketing Group (BMG).

There were 8 million unauthorized immigrants in the U.S. working or looking for work in 2014, making up 5% of the civilian labor force, according to new Pew Research Center estimates using government data. The number was unchanged and the share was down slightly since 2009, the year the Great Recession officially ended.

Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action.  By Helen Mayhew, Tamim Saleh, and Simon Williams

2.5 quintillion Bytes of data is created every day which would fill 10 million Blu-ray discs. These discs when stacked on one another, would measure the height of 4 Eiffel Towers, per Ben Walker of Voucher Cloud. Companies are scrambling to store all this data and data scientists are now one of the most sought after careers as we try to make sense of all of this data. The potential for big data to solve company, country, and global problems seems infinite. Yet many companies have yet to make sense of the data they are gathering. While Data Scientists are key to structing and analyzing the data, I argue that we will need Data Artists to make the data accessible to the c-suite and beyond for us to take big data beyond the numbers.  By Mario X. Carrasco - ThinkNow Research's Managing Partner.

In 2016, the workforce is undergoing a seismic change as 3.6 million Baby Boomers are set to retire, one-fourth of Millennial workers will take on management roles and Generation Z (those born between 1994 and 2010) has started to enter the workforce

According to August 2016 polling by Strata, nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys. And it’s an anxiety that has grown along with programmatic buying itself: In May 2015, only 48.0% were concerned about this.  Transparency of inventory was yet another top fear, and it too had grown since May 2015. A little more than half (or 52.7%) of those polled said this was problematic.

A deep dive into the impact of politics on consumers, and the brands courting them.

As part of its wide-ranging, multiplatform political and electoral coverage, Univision News presents a special digital report that provides a comprehensive overview of Hispanics in public office across the United States over the last two decades: “Latinos en Power.”

Research was conducted to better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance.

A new survey of Hispanic Baby Boomers conducted by health and well-being company Humana Inc. revealed that despite notable barriers, many Hispanics age 55 or over have a positive outlook on their health and are strongly motivated to stay healthy, with almost half of the respondents reporting they don’t feel old and still have many goals they wish to accomplish.

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