From music to movies, fashion and art, Black Americans have long played an important role in shaping popular culture in the U.S., and that influence remains strong.

Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of marketers saying they will no longer place advertising on a platform they consider risky

Nielsen announced that it has been granted accreditation by the Media Rating Council (MRC) for its inclusion of digital measurement in the TV ratings.

What is becoming clear, despite some new entrants, is that economic value is coalescing around a very small number of companies with respect to digital advertisers.

We know the following truths about Millennials: They are the most highly educated generation. They are digitally savvy. They work to live.  By Karla Fernandez Parker -  Sensis

No brand or category exists in isolation from the world. To treat them as such is to miss one of the richest inputs into their success.

The lines between market research and marketing data are blurring. This really comes as no surprise, however. The convergence of these two disciplines was bound to happen at some point. While both industries are grappling with the implications of what this phenomenon means for the way they conduct research, startups shops are seizing the opportunity.  By Mario Carrasco -ThinkNow Research

As might be expected, mobile is a healthy part of the mix, with almost half of companies listing mobile commerce and payments as one of the top ecommerce activities they’re involved in, based on a new study.

Mothers are at the epicenter of the family circle and are always ahead of the game, often balancing motherhood, work and most importantly, life. But what does this look like across the country’s many local communities, and how are stay-at-home and working moms adapting to technology and using media?

9 of the 10 Top 10 Multicultural (MC) Millennial Designated Market Areas (DMAs) are among the Top 10 Overall Millennial DMAs in the U.S.

The financial services industry is no stranger to the Hispanic market. Many of the largest national and regional banks, insurance companies, tax preparation and investment firms have been targeting the Hispanic market for years.  By Jose Villa - founder of Sensis

Nielsen announced that Entravision Communications Corporation has signed a multi-year renewal agreement for Nielsen’s Local Television Measurement.

ThinkNow Research announced the results of its fourth annual ThinkNow Pulse Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians and non-Hispanic whites in the U.S.  Major findings from the study include 43 percent of Hispanics state their household financial situation has improved compared to this time last year, followed by 39 percent African-Americans and 38 percent of whites.

It’s Monday morning and Luke, the BIGCO brand manager, walks into his office. He asks the digital assistant device on his desk how BIGCO’s Acme soft-drinks brand performed over the weekend. After a second, the assistant replies that Acme’s share of sales has fallen by 0.5%. Luke asks what’s driving the decrease, and is told it’s due to issues in the BIGCO West region. His digital assistant offers to email Tom, the sales manager, with a summary of their findings.  By Michelle Kennedy, Program Manager, Thought Leadership

By many measures, 2016 was an eventful year, to say the least, for Americans. From one of the most inspiring Olympics on record to a contentious presidential election season, many are exhausted and looking forward to a fresh start in 2017. Using this year of extremes as a backdrop, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites.

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