Our updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.

More and more people feel good both about their current financial situation and about the future, especially in fast-growing economies. At the same time, a growing minority of middle- and lower-income households is struggling to make ends meet. The latest wave of McKinsey’s global consumer sentiment surveys, conducted in September 2019 in 19 countries, explores the impact of these developments on shopper behavior in a wide range of categories, including food, beverages, personal care, and household products

As marketing becomes increasingly fragmented and complex, and as consumer demands and regulation around data privacy change, it's becoming clear that measurement needs to change as well.

Intention to participate is high overall, but there is somewhat less enthusiasm among some groups the Census Bureau has found difficult to count in the past. These include black adults, Hispanic adults, younger people, and those with less education. There also are partisan differences in who intends to respond.

Today’s successful brands know collecting data is integral to both understanding the needs of their customers and delivering the relevant experiences they’ve come to expect. In an era where consumers are increasingly looking to brands for greater transparency and control over their personal information, how can businesses continue to deliver?

The homeownership rate among Hispanics increased for the fifth consecutive year in 2019 as Hispanics continue to be the primary driver of growth in the nation's housing market, according to recently released data from the U.S. Census Bureau and an upcoming report from the National Association of Hispanic Real Estate Professionals® (NAHREP®).

U.S. consumers are bracing for a polarizing year in politics. From impeachment proceedings to the presidential election, emotions are high, but unemployment is low, and that appears to be the economy’s saving grace as we head into 2020.

The report includes projections of life expectancy from 2017 to 2060 and explores projected differences in mortality for men and women and for different race and Hispanic origin groups in the United States.

Nielsen and Entravision announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint.

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) released key findings from its second Cultural Insights Impact Measure™ (CIIM™) study, its first-ever focusing on how the role of culture impacts audience’s view of television programming. Learnings demonstrated that greater cultural relevancy drives +19% higher net likeability for shows; the CIIM™ score is 27 points higher for Hispanics in endemic (networks with 85%+ multicultural audiences) vs. non-endemic networks (networks targeting all segments).

ThinkNow announced the relaunch of their proprietary audience planning and segmentation tool, ThinkNow ConneKt. The reimagined platform features an enhanced user experience for brand marketers and agencies seeking the best in multicultural research and technology on-demand.  

Black adults are more likely than other groups to see their race or ethnicity as central to their identityBlack History Month, which is celebrated every year in February, honors the achievements of black Americans throughout history. It’s also a time to reflect on larger themes of identity and community. Findings from Pew Research Center surveys conducted in recent years show that most black adults feel that they are part of a broader black community in the United States and see their race as important to how they think of themselves.

In this busy world, consumers of all generations are engaged in a silent battle to disconnect from work and social media — and the devices that keep them tethered to both. Millennials are no different. A recent survey of 1,004 Millennials (aged 23-38) living in the U.S., conducted by Kelton Global on behalf of Mazda, revealed that if given free time, they would most like to hit the road for a trip, with 39 percent of respondents saying they would head out for a driving adventure. That is 50 percent more Millennials than those who would choose to be a homebody for the weekend to binge content — only 26 percent.

The leadership challenge of balancing short- and long-term business pressures, and doing so in an ethical way in which both a company and its stakeholders can thrive, is a challenge that is well-known to all business leaders.

The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and their role in it, which are a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behavior.