Research | HispanicAd.com

Gen Z women embrace new devices but struggle with “tech fatigue”

October 19, 2019

As the first generation born and raised in a smartphone-powered world, Gen Z (born 1998 or later) seems destined to have profound connections with and feelings about technology. New insights from GfK Consumer Life suggest that these effects are even more pronounced among Gen Z women, who love new gadgets but question their impact on quality of life.

CMOs need to Put People Before Data Collection to Deliver a Better Digital Advertising Experience

October 17, 2019

New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive.

Streaming Missing Hispanic Market

October 17, 2019

In response to a recent op-ed about the missed opportunity in the streaming service market among Hispanics, Jose Villa, president of Sensis, notes that “the Hispanic market has been targeted sparingly and with mixed results by streaming video and OTT players” and opines that “Spanish-language content preference and consumption provides the best basis for identifying a unique market opportunity for streaming video in the U.S. Hispanic market.” By Adriana Waterston - Horowitz Research

ARF Reveals Its Plans for 2020

October 16, 2019

With research, data, and insights commanding media attention today, an organization such as the Advertising Research Foundation ( ARF ) must help its membership understand and navigate the impact. The ARF is well prepared for this task. Its mission, according to Scott McDonald , chief executive officer and president, is “to further, through research, the scientific practice of advertising and marketing.”

Hispanics' Consumer Confidence Jumps in Third Quarter as Optimism Grows for U.S. Economic Outlook

October 12, 2019

Consumer confidence among Hispanics in the United States jumped in the third quarter of 2019 as optimism grew for the economic outlook for the U.S., according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative in FAU's College of Business.

Fueling the Customer Decision Journey by Understanding Intent

October 11, 2019

At this year's Advertising Week New York , brands, advertising agencies, and technology platforms came together to share insights around a common theme: How do we better align to customer expectations in an age of constant digital disruption?

What Hispanic Consumers Want Brands to Do in Ads [INFOGRAPHIC]

October 10, 2019

Marketers can become a bigger part of the emerging cultural conversation across platforms. Streaming media has opened doors to brands trying to reach Hispanic consumers.

Embracing the Era of Deep, Small Data

October 09, 2019

For years, the business world has been enraptured by the concept of big data. But the era of big data will not last forever. In fact, the replacement knocking on the door is one that might sound counter-intuitive: small da

The future of work in Black America

October 08, 2019

There is a well-documented, persistent, and growing racial wealth gap between African American families and white families in the United States. Studies indicate the median white family in the United States holds more than ten times the wealth of the median African American family.

National Pork Board Report Calls for Pork Industry to Better Meet the Needs of Hispanic Consumers

October 03, 2019

A National Pork Board report shows U.S. Latinos' affinity for pork and growing purchasing power make it a critical audience for the industry, but as Hispanics acculturate, their pork consumption declines. The new report, Time to Tango: Latinos are Pork's Future, reveals steps food retailers and packers must take to connect with these influential consumers who represent the biggest growth opportunity of the next several decades.

More Teens in Mexico Feel "Addicted" to Their Mobile Devices Than Teens in Other Countries

October 02, 2019

Mobile devices are altering family life in Mexico, according to a first-of-its-kind study conducted by the USC Annenberg School for Communication and Journalism and Common Sense that examines device use, habits, and attitudes of Mexican teens and their parents. More Mexican parents expressed concern about their teens' use of mobile devices, and more teens reported feeling distracted and "addicted" to their phones than families in three other countries: the United States, Japan, and the United Kingdom.

A Third of Movers From Puerto Rico to the Mainland United States Relocated to Florida in 2018

September 28, 2019

A year following Hurricane Maria, both the population and poverty rate declined in Puerto Rico.

Income Increased in 14 States and 10 of the Largest Metros

September 27, 2019

Median household income for the United States and 14 states increased significantly in 2018 from the previous year, according to U.S. Census Bureau data. The 2018 American Community Survey (ACS) shows that median household income rose between 2017 and 2018 for 10 of the 25 most populous metropolitan areas.

Hispanics Are Less Upbeat About Their Finances, but Younger Hispanics Have a Rosier Outlook

September 26, 2019

As the recession fades into the past, Hispanic income has been rising. However, it remains well below the average for total US households. For our latest report on the Hispanic cohort in America, we took a look at their attitudes on finances, finding that they are less upbeat than US consumers in general about their current economic situation. But a sense of upward mobility is an important part of their outlook.

Fewer Choices for Loyal Ethnic Sedan Owners Opens Marketing Opportunities – and Challenges – for OEMs

September 25, 2019

While many automotive manufacturers are abandoning sedans in favor of crossovers, SUVs and pickups, not all U.S. consumers are following suit at the same pace, according to new analysis from business information provider IHS Markit.

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