Business

The number of people enrolled in school in the United States reached 76.8 million in 2018 according to the U.S. Census Bureau. This is 2.2 million below the level reached in 2011, when 79.0 million were enrolled in school. Enrolled students make up 25% of the U.S. population age 3 and older.

Far be it from some sort of over-arching, existential, or politically-charged claim, the statement that “all marketing is cultural” is demonstrably true and inescapable. Whereas traditional schools of thought may have held that marketing is detached from human nature or consumer interaction, marketing actually constitutes a form of communication which is inseparable from its means of creation and from its audience. In this sense, all marketing certainly is cultural; marketing (especially integrated marketing) is a form of communication; all communication is informed by culture; and cultural aspects inform both the creation of and receptivity to marketing communication.  By Chloe Lane / Florisa State University

By Gonzalo López Martí  - Creative director, etc / lmmiami.com

• A new era of northbound Hispanic immigration is around the corner.
• Which America will welcome with, mostly, open arms.
• Here’s why.

The Recording Industry Association of America (RIAA) released a report that shows that in the first half of 2019, the U.S. Latin music business continued to grow at a double digit pace.

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.  By Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

A new nationwide survey on race and the future of work commissioned by the Joint Center for Political and Economic Studies finds a significant majority of Americans support free college or training, with African Americans ranking highest (85 percent) of any racial group.