Business

Marketers must work much more closely with academia to develop the kind of data and analytics talent that will be needed to fuel business growth and meet the challenges of a future, data-intense industry.

More than 23 million U.S. immigrants will be eligible to vote in the 2020 presidential election, making up roughly 10% of the nation’s overall electorate – both record highs, according to Pew Research Center estimates based on Census Bureau data.

The outbreak of Coronavirus in countries around the world is a widening tragedy. Many aspects of life and business will be altered in many countries around the world with the possibility of a recession realistic for many countries, at least on a short-term basis. Shifts in media consumption and other behaviors are important to monitor, and marketers need to be mindful of opportunities to service consumers that may follow along with the media owners they buy from and the societies in which they operate.

Thanks to billionaire Michael Bloomberg, television ad spending in the 2020 presidential contest has spiked to unprecedented levels. Well over half a billion dollars ($626 million) has been spent so far, with Bloomberg splashing out more half the total ($333 million), and fellow billionaire Tom Steyer dropping another $157 million. Taken altogether, the Democrats have spent 96 percent of the total to date—with President Donald Trump’s essentially uncontested primary campaign spending a comparatively paltry $18 million dollars (and an outside group supporting his re-election kicking in an additional $4 million). In comparison, even with competitive contests in both parties, only $269 million (through 2/15/2016) had been spent at this point in 2016.

This year, Latinos are expected for the first time to be the nation’s largest racial or ethnic minority in a U.S. presidential election, with a record 32 million projected to be eligible to vote. They will account for 13.3% of all eligible voters. However, the number of Latino eligible voters is still far below the 60 million Latinos who live in the country.

New words stick when they come from below, and respond to a real need.
 

The winner of the 2020 Presidential Election will need to reach 270 electoral votes. Getting to that number will mean understanding who's voting and who's not, and who can be engaged, so they'll turn out at the polls. Whether you want to engage in a "get out the vote" campaign, or focus messaging efforts in key swing states, you'll want to tune in each month as we explore voters and their role on the road to election 2020.