The Smithsonian’s National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry.
In the drive for expanded access to high-quality early education programs, stakeholders need to understand and address the unique learning needs of young Hispanic dual language learners (DLLs), according to a new report from Educational Testing Service (ETS). The report examines the emerging research base on strategies for supporting the learning and development of DLLs in preschool and the early primary grades.
TouchTunes, an in-venue interactive entertainment platform in North America, released its annual Year-End Music Charts reporting on the top played songs and artists of 2014. Based on songs played across its domestic network of over 60,000 jukeboxes, TouchTunes’ Year-End review provides unique insight into the music choices of bar and restaurant patrons regionally and nationwide.
Cell phones and social media platforms like Facebook and Twitter are playing an increasingly prominent role in how voters get political information and follow election news, according to a new national survey by the Pew Research Center.
Before the midterm elections, the spotlight understandably is focused on the estimated 40% of voting age adults who are expected to show up at the polls next Tuesday. There has been less attention on the much larger share who most probably will not.
Millennials in the United States – young adults between 18 and 30 years old – express slightly more optimism in their futures and the future of the United States than they did last year, according to a survey released by global telecommunications company Telefónica.
Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings.
Heading into the 2014 elections, much of the conventional wisdom suggests that Latino voters are unlikely to affect outcomes. Most notably, except for Colorado, there are no competitive U.S. Senate races where Latino voters are positioned to be influential. By David Damore / Latino Decisions
Univision Communications Inc. announced its second annual “Semana de la Salud” (Health Week), a weeklong multiplatform event under the health umbrella of the Company’s Univision Contigo empowerment initiative.
The second wave of the Hispanic Millennial Project focuses on healthcare. It explores attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and the Affordable Care Act (aka Obamacare).
Health and wellness is trending. At the start of year, U.S. consumers listed health among their top five concerns for 2014. Concurrently, the popularity of fitness bands, smartphone apps that track health and fresh food sales have all risen dramatically.
A milestone is expected to be reached this fall when minorities outnumber whites among the nation’s public school students for the first time, U.S. Department of Education projections show. This is due largely to fast growth in the number of Hispanic and Asian school-age children born in the U.S., according to a Pew Research Center analysis of Census Bureau data.