Marketing
Against Authenticity: The Marketing Trope Has Run Its Course
Authenticity has become such a hollow marketing virtue that whenever I see another brand trot out an “authentic Latino story,” I roll my eyes hard enough to hit a 7-10 split. By Carlos Aguilar
Co-Branding in Sponsorships: Why Gen Z Doesn’t Trust Your Logo—They Trust Your Values
I've been thinking a lot about why some brand partnerships resonate with younger audiences while others fall flat. By Leopoldo Garcia
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Blending Heritage: How U.S. Hispanics Make Thanksgiving Their Own
Thanksgiving… that American symbol of gratitude, togetherness, and stuffed turkey. But step into a Hispanic home on this holiday, and you instantly feel how the tradition has been transformed—filled with flavor, music, faith, and legacy. It’s not just a meal. It’s an experience, a ritual, and, for many, proof of how beautifully two cultures can come together. By Maria Lucia Parra - I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”.
When Every Voice Counts Every Brand Wins [New #SeeALL Video]
Today’s consumers are multidimensional, layered with stories, culture, and lived experience. When brands see people fully, not as fragments but as whole human beings, something powerful happens.
Latin America’s Next Frontier: Regional Storytelling in the Affinity Economy
For decades, our audiovisual industry in Latin America has operated in fragments —each market building its own stories, formats, and strategies without fully leveraging the regional scale. By César Martínez - Media Executive | Acquisition, Content & Programming | Entertainment & Sports | Multi-Platform (TV/OTT/Social)
Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry,
The Interactive Advertising Bureau (IAB) released its 2025 Creator Economy Ad Spend & Strategy Report, revealing a surge in U.S. creator economy investment that is reshaping modern media strategies.
Clarity in Chaos: How Culturally Inclusive Marketing Restores Growth Certainty
Marketers today have more tools and data than ever, but less certainty about how to utilize them effectively. The issue isn’t information—it’s insights and growth-focused actions. By Carlos Santiago, CEO, Santiago Solutions Group, Co-Founder, Cultural Inclusion Accelerator, and AIMM
Healthcare Access, Wealth, and the Future of Hispanic Prosperity
Access to quality healthcare is more than a public-policy concern—it is a defining factor in the ability of Hispanic professionals, entrepreneurs, and small-business owners to build, sustain, and pass down wealth. Health is both a personal investment and an economic strategy. Protecting it safeguards the capacity to create, lead, and grow wealth for the next generation. At Semilla Multicultural™, we view healthcare access as part of a broader ecosystem of opportunity—one that connects personal well-being, financial empowerment, and the long-term vitality of the Hispanic community. By Gabriela Alcántara-Diaz | Semilla Multicultural
The Power of Collaboration: Reinventing Brand Storytelling in a Changing Market
Strategic partnerships aren’t a passing trend—they’re redefining how brands connect, create, and stay relevant.
Culture Decoded – How Hispanic GenZ Redefines Authentic Brand Engagement. [REPORT]
Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences.
Guess how many brand cue references were needed in a 30-second ad for 100% of people to remember who it’s from?
To explain… Andrew Tindall analyzed System1 and Effie Awards data and found that if your 30-second ad includes seven recognizable brand cues, recall rises to 100%. By Elena Jasper - CMO @ Marketing Architects | Marketing Effectiveness Student & TV Advertising Enthusiast
IMMIGRATION RAIDS IMPACT [REPORT]
Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment Our survey findings reveal the consequences of immigration enforcement, particularly ICE raids, on Hispanic communities and broader American society, influencing spending habits, public engagement, brand trust, and national identity.
Why Higher Ed CMOs Burn Out Fast
The chief marketing officer has become higher education’s newest indispensable hire. Presidents and boards increasingly expect their CMOs to fix declining enrollment, rebuild reputation, and even stabilize shaky fundraising pipelines while budgets shrink. As The Conversation recently reported, institutions are hiring more CMOs than ever because marketing is no longer viewed as optional. It is mission critical. By Jamie Ceman, Ed.D. - Two-time AMA Higher Ed Marketer of the Year | Ed.D in Change Management and Leadership
The World Cup Playbook Unlocking a $41 Billion Business Opportunity. [VIDEO]
Last month, alma brought together industry experts to talk all things 2026 World Cup and what it means for brands. In case you missed it, we’ve rounded up some of the top takeaways from the session.
“Advertising that sells”
"Advertising that sells”. David Ogilvy (1911–1999) was “a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". He attributed the success of his campaigns to meticulous research into consumer habits.”
ACENTO Codes Culture Into AI
As the marketing world races to embrace artificial intelligence, one agency is slowing down, just long enough to ask a critical question: Who, exactly, is teaching AI what culture looks like?
