To ensure the responsibility and growth of the $661.8 billion teleservices industry amid growing government scrutiny and consumer concerns, The Direct Marketing Association (The DMA) Board of Directors has approved the establishment of a Teleservices Ethics Operating Committee.
The Direct Marketing Association (The DMA) and the Association for Interactive Media (AIM), a subsidiary of The DMA, announced that AIM's brand name has been changed to the Association for Interactive Marketing (AIM).
WorldLink announced the formation of a sales and marketing team designed to increase the DRTV industry’s awareness of the growing potential of the Hispanic marketplace in the United States and to facilitate entry into that marketplace.
The Direct Marketing Association (The DMA) released preliminary results from a study, estimating that potential privacy legislation would add almost $9 billion in additional fund-raising expenses for nonprofit charitable organizations.
WorldLink, a direct response television sales firm serving Latin America, announced the formation of a sales and marketing team designed to increase the DRTV industry’s awareness of the growing potential of the Hispanic marketplace in the United States and to facilitate entry into that marketpla
The Direct Marketing Association (The DMA) announced that it’s Directo Council for US Hispanic Marketing will visit members of Congress to discuss key issues affecting marketing to the Hispanic community, such as postal reform and privacy legislation.
The Direct Marketing Association (The DMA)released an economic impact study showing that the steady increase in commercial mail volume enjoyed by the United States Postal Service (USPS) over the past 15 years will be crippled if Congress passes stringent data restrictions.
TVN Direct, the direct-response advertising subsidiary of TVN Entertainment formerly known as Guthy-Renker TV, announced the launch of TVN Directo, a new Spanish-language direct-response channel targeted specifically toward the Hispanic market.
The growth in direct marketing sales continues to outpace overall sales growth in the U.S. by 54 percent. According to the Direct Marketing Association’s (The DMA) report 2000 Economic Impact: U.S. Direct & Interactive Marketing Today, U.S.
InternetMercado.com Inc. announced that it has signed a revenue share and distribution deal with SoloElla.com. Under the terms of the agreement, SoloElla.com will supply content for LaBolsita.com in exchange for a share of sponsorship and coupon redemption revenues.