Kantar Media reports that retailer advertising expenditures increased 1.6 percent and retailer participation in Free Standing Insert (FSI) coupon promotion pages increased 30.7 percent in CY 2011 versus CY 2010.

Once just a sliver of all online dollars, US online ad spending on branding-based objectives now accounts for a significant—and growing—percentage of total online ad spending.

The number of digital coupon events increased by 12.3 percent in 2011, as compared to 2010, across key websites tracked by Kantar Media .

Direct-response marketing may soon be taking a backseat to online brand advertising initiatives. According to a DIGIDAY and Vizu “State of the Industry Survey,” more marketers plan to increase their online branding initiatives in 2012 than they do their direct response tactics.

Kantar Media reports that more than 272 billion Free Standing Insert (FSI) coupons were distributed in 2011 which represents a 6.5 percent decrease in activity versus 2010. This decline in FSI coupon activity follows two consecutive years of annual increases of 8.0 percent in 2009 and 7.2 percent in 2010. Despite an overall decrease in FSI coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7 percent increase to more than 17.0 billion pages in 2011, continuing the significant annual increases in retailer promotion activity which began in 2007.

It happens thousands of times per day in America: a shopper walks into the supermarket, leafs through the store circular to find discounts on products, and, fingers smudged by newsprint, sets off to shop, often with the circular in hand. But while the paper circular – whether delivered by mail, as a newspaper insert or viewed in the store – still reigns as the most popular way for shoppers to find sale items and product information, it is evolving in kind with consumers’ desire to seek deals across media.

Epsilon Targeting released the 2011 Channel Preference Study, which shows that through economic turmoil, technology advances and channel proliferation, direct mail continues to deliver as consumers' preferred means of receiving marketing messages from brands.

The internet is the new Sunday paper, with two thirds of Americans now learning about in-store deals online, according to the latest Audience Insight Survey from interclick.

In the first nine months of 2011, 214 new products included free-standing insert (FSI) coupon support as part of their introduction according to Marx, a Kantar Media Solution.

Paradysz Research released its 2011 Seasonality Study of direct mail trends. According to the study, key direct mail months and overall seasonal patterns remain relatively stable for most consumer sectors despite continued economic challenges for marketers and consumers.

Recent Hispanic front-door marketing campaigns have been deployed by PowerDirect for clients including Clorox, Hillshire Farms and Fingerhut. Front-door marketing represents an uncluttered, highly-visible avenue for message placement – and provides a vast and largely untapped channel for Fortune 500 brands to deliver personalized, special treatment to their target audiences.

Citing a recent report from the National Restaurant Association (NRA), PowerDirect Marketing announced increased focus on front-door marketing programs for its restaurant clientele.

The Direct Marketing Association (DMA) released a new white paper, Rowing as One: Integrated Marketing Today, which intertwines analysis and insights from marketing experts with findings from a DMA survey on integrated marketing.

Cellfire Inc. announced that consumers ranked its digital grocery coupons higher in a number of key shopping and convenience factors than coupons from newspapers, the mail or printable web coupons, according to a recent survey* of its save-to-card customers by Market Dynamics.

A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than print FSI (free-standing insert) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. DOWNLOAD REPORT HERE.