Direct Marketing

Cellfire Inc. announced that consumers ranked its digital grocery coupons higher in a number of key shopping and convenience factors than coupons from newspapers, the mail or printable web coupons, according to a recent survey* of its save-to-card customers by Market Dynamics.

Any Hispanic who isn't a recent transplant from Mars is familiar with big advertisers like Inglés sin Barreras and the myriad companies offering legal services via DRTV. This media type is a primary sales driver for many Hispanic-focused companies. For some verticals (think telecom and insurance) DRTV is also the main branding medium. For the purposes of this article we will focus on more highly targeted media such as direct mail, email, and paid search (SEM). By Cynthia Clotzman / VayaDirect

Kantar Media reported that Free Standing Insert (FSI) coupon activity increased 7.2 percent during 2010 versus the previous year to more than 291 billion Coupons Dropped. This is the highest level of activity observed during the past decade by Marx, a Kantar Media solution and the indus

It's no surprise that Moms are true dealmakers when it comes to shopping and saving money. For decades, marketers have tried to grab the attention of this influential demographic with compelling offers to save more on their brand through coupons.

EPMG has launched a Hispanic Free Standing Insert (FSI) competitive reporting program. The program covers the top 15 Hispanic markets and publications within each of these designated markets.

Mercury Media released “The Power of the Hispanic Consumer,” a new whitepaper measuring the impact Hispanic consumers are having on direct response advertisers’ ROI. Part of the Mercury Media TV Perspectives series of whitepapers, this report also offers new insight regarding U.S. Hispanic consumers and tactics for effectively reaching this growing market through direct response advertising. DOWNLOAD HERE.

Once on their way to extinction, coupons made a strong resurgence in 2009. While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and manufacturers—if they know exactly who to target and how to leverage established and emerging coupon delivery vehicles.