Interactive

Digital Element announced the global extension of NetAcuity Edge, the first product of its kind to offer online marketers and advertisers a highly accurate international geographic data set, which targets down to ZIP code and postcode levels—providing unprecedented precision and granularity to ge

Radio is now an interactive medium, engaging millions of consumers online and via mobile devices every week. Thanks to saturation levels of broadband and internet access, consumers’ tastes in music, news, talk and entertainment can be satisfied by a plethora of radio stations and streams on all manner of devices.

Finding new customers is the greatest business challenge for small businesses, according to a February 2011 survey by Bredin Business Information, and small businesses are turning to a wide variety of online marketing channels to do so.

The latest Broadband Progress Report to Congress from the Federal Communications Commission reveals that approximately 26 million Americans, mostly in rural communities located in every region of the country, are denied access to the jobs and economic opportunity made possible by broadband.

Online video advertising’s effectiveness is helping it peel dollars away from other areas, and while TV budgets are one source of funding, more advertisers are shifting greater shares of dollars from other display budgets to video, according to research from online video ad network BrightRoll.

The campaign is titled “Explora” and is tied to the TV commercial “Shapes”; it invites consumers to play an online game replicating famous landscapes.