In an era of constantly evolving technologies and platforms, companies need a bulletproof game plan for measuring their digital marketing programs. But standing in their way is a big challenge, according to Digital Impact: The Two Secrets to Online Marketing Success, a new book written by eMarketer CEO and co-founder Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup.

Telemundo announced their new first-ever broadband award show, “Allstate Presents Premios Telemundo Novelas.” In recognition of the power of social media among U.S. Hispanics, this initiative is a fresh look at the concept of awards in today's digital age.

Digital Element announced the global extension of NetAcuity Edge, the first product of its kind to offer online marketers and advertisers a highly accurate international geographic data set, which targets down to ZIP code and postcode levels—providing unprecedented precision and granularity to ge

Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels.

Radio is now an interactive medium, engaging millions of consumers online and via mobile devices every week. Thanks to saturation levels of broadband and internet access, consumers’ tastes in music, news, talk and entertainment can be satisfied by a plethora of radio stations and streams on all manner of devices.

The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), announced the next phase in the enforcement of the Self-Regulatory Program for Online Behavioral Advertising.

Finding new customers is the greatest business challenge for small businesses, according to a February 2011 survey by Bredin Business Information, and small businesses are turning to a wide variety of online marketing channels to do so.

Bill Anderson
Vice President-Executive Creative Director
Best Buy Media Network

The latest Broadband Progress Report to Congress from the Federal Communications Commission reveals that approximately 26 million Americans, mostly in rural communities located in every region of the country, are denied access to the jobs and economic opportunity made possible by broadband.

Affluents’ relationship with traditional media is a bit of a mixed bag, according to February 2011 data released by The Affluence Collabrorative. And among the younger members of the wealthy set, that mix may be turning more negative than positive.

Online video advertising’s effectiveness is helping it peel dollars away from other areas, and while TV budgets are one source of funding, more advertisers are shifting greater shares of dollars from other display budgets to video, according to research from online video ad network BrightRoll.

comScore, Inc. released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study.

The campaign is titled “Explora” and is tied to the TV commercial “Shapes”; it invites consumers to play an online game replicating famous landscapes.

A new Facebook page for Kmart called Latina Smart - a social media platform created to celebrate and support the success and achievements of Latinas across the US.

comScore, Inc. released a study of online video viewing behaviors in Latin America based on data from its comScore Video Metrix Service.