Magazines

Industry veteran Lucía Ballas-Traynor will be leaving her position as Publisher of People en Español.

Maya Publishing Group announced that Juan Garcia Alejandro, editorial Director of TVnotas USA magazine, received the ALPE award for the annuity 2009-2010, of the hands of the journalist Doraluz Vargas, for the Exclusive of the Year, the publication of the scandalous story of Father Alberto Cutie

The repositioning initiatives include a revitalization of the dual-language magazine’s news-to-use approach, a modernization of its look, and a renewed focus on reaching Latinas who balance contemporary and traditional roles.

ESPN Deportes La Revista, the Spanish-language counterpart of ESPN The Magazine, will be making its digital debut with the current November 2010 issue which gives readers an in-depth look at the Miami Heat and Latino pro basketball player Carlos Arroyo.

Top marketing executives for U.S. firms are optimistic about their own revenue prospects, but not as confident about the overall U.S. economy. Optimism for their own companies is playing out in marketing spending, with companies planning to increase their marketing budgets by nine percent, compared to a one percent planned increase reported a year ago.

Available for download on HispanicCMO.com

ImpreMedia named Liz Sarachek Blacker as Publisher of Vista Magazine, impreMedia’s dual language magazine now in its 25th year. Blacker will continue as Senior Vice President, Digital Sales for impreMedia Digital.

Beginning next month, Mediamark Research & Intelligence (MRI) will conduct 1,000 in-home interviews, nationwide, to test the most effective way to question consumers about their magazine readership across all available formats and devices.