Radio

Hispanic Radio Today 2012 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences to both English- and Spanish-language formats are huge spenders in many key retail categories.

Who says radio is out? Maybe in other parts of the world, but in Puerto Rico, radio listeners are loyal and more are born every day.

Adelante Media Group announced two major promotions.

For decades, the RAB and others have preached that selling is about being customer-centric. We've all heard it, we've all been trained to interview clients about their needs, and there is not one broadcaster on earth who does not know this to be true. So why is radio not getting its fair share of ad dollars nationwide? I've discovered what is probably the major reason. By Eric Rhoades / Publisher of Radio Ink

Radio Ink magazine has chosen Univision Radio President Jose Valle as its Executive of the Year. Valle, who started out as a receptionist at KTNQ and KLVE in Los Angeles, is now responsible for 70 radio stations in 16 of the top U.S. Hispanic markets and five stations in Puerto Rico, leading 1,100 Univision Radio employees.

GLR Networks is proud to broadcast the “superbowl” of Mexican soccer known as “La Gran Final del Futbol Mexicano”. This upcoming Sunday, December 2nd, 2012, the final game of the Mexican soccer league (“La Liga MX”) will crown its winner!

Media Latino Communications (MLC) announced the launch of its newest Radio Network, Caliente Radio Network, which features the enormously popular Tropical Format, and targets Hispanic Adults 18-34.