Radio | HispanicAd.com

Dia de los Muertos. [INFOGRAPHIC]

October 02, 2012

Recognizing that Latinos celebrate a number of traditional Latin American holidays, in addition to US holidays, GolinHarris' Multicultural practice fielded a survey to better understand what holidays are celebrated and how they are celebrated.

WGN News' Anchor on WLEY-FM ‘La Ley 107.9FM" with Omar ‘El Plebe’.

September 29, 2012

Spanish Broadcasting System, Inc.

SBS Chicago ‘La Ley 107.9FM’ debuts ‘eL VACILON DEL MANDRIL’.

September 25, 2012

Spanish Broadcasting System, Inc. (SBS) announced that its Chicago station WLEY-FM "La Ley 107.9FM" will be launching a new morning show hosted by internationally recognized and #1 top rated radio personality Ricardo Sanchez “El Mandril”.

Advertisers to gain Better Insights into Radio's ROI.

September 18, 2012

Arbitron Inc. announced that it is partnering with GfK MRI and Media Monitors to boost radio's presence in marketing mix models and help advertisers gain better insights in to radio's return on investment (ROI).

Radio Cadena Americana launches Dinero y mas con Yamila Constantino.

September 15, 2012

Radio Cadena Americana and eContenido have established a partnership to address the void in Spanish-language personal finance content through the creation and distribution of daily financial education reports under the brand Dinero y mas con Yamila Constantino.

ESPN Deportes Radio launches in Atlanta.

September 02, 2012

ESPN Deportes Radio announced the launch of 640 AM ESPN Deportes. Under the operation of Clear Channel Media and Entertainment, the station will be Atlanta’s only station devoted to broadcasting continuous Spanish language sports coverage.

TV is preferred News Mode overall.

August 27, 2012

Americans are today faced with a vast and ever-increasing number of options as to where to get their news, but those choices begin with a simpler question: how to get it. Would they rather watch their news on TV, read it in print or seek it out online?

AM/FM Radio is the Strongest Pre-Shopping Medium.

August 24, 2012

AM/FM radio delivers the largest reach during the time periods immediately prior to peak shopping hours, it continues to dominate the audio entertainment landscape, and out delivers web, social networking or mobile usage during the average day among Adults age 25 to 54.

Spanish Broadcasting System forms alliance with Tune In.

August 21, 2012

Spanish Broadcasting System, Inc. (SBS) announced that they have formed a strategic alliance to offer listeners access to SBS Radio programming. TuneIn is a free service that allows more than 40 million people to listen to music, sports, comedy and news streams from around the world.

CNN en Español Radio to be repped by Stardom Radio Networks.

August 20, 2012

CNN en Español will partner with Stardome Radio Networks, it was announced by Cynthia Hudson-Fernández, Senior Vice President and General Manager of CNN en Español and Hispanic strategy for CNN/U.S.

Media Latino Communications to rep monitorLATINO.

August 19, 2012

Media Latino Communications (MLC) announced that monitorLATINO (Radio Tracking Data, Inc.) has chosen Media Latino Communications, Inc. (MLC Networks) for its Exclusive National Representation!

Young demos boost Radio Listening

August 18, 2012

Arbitron Inc. announced highlights from its September 2012 RADAR® 114 National Radio Listening Report. The report shows radio’s audience increased slightly year over year by 249,000 persons aged 12 and older, representing nearly 93% of the population.

Allstate’s Marketing: In Good Hands With Radio. [REPORT]

August 10, 2012

Learn how Allstate uses radio to target consumers locally in times of crisis and year-round.

Radio makes these Dentists Smile. [REPORT]

August 10, 2012

Learn how one agency targets upper-income radio listeners for dazzling results.

ESPN Deportes Radio Nueva York 1050 AM launches.

August 07, 2012

ESPN Deportes Radio Nueva York 1050 AM will debut today, Friday, September 7 at 2p.m. ET. The new station goes live with a special introduction by Mike Greenberg from ESPN Radio’s Mike and Mike, followed by a welcome show hosted by ESPN Deportes Radio’s personalities. Starting at 4:00 p.m., live soccer kicks off with exclusive coverage of three consecutive World Cup Qualifiers - Colombia vs. Uruguay, followed by Argentina vs. Paraguay and Salvador vs. Guyana.

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