Television

“EL TOQUE DE AARÓN” new season

Warner Bros. Discovery U.S. Hispanic announced the renewal of its partnership with GroupM, COCINA (a unit of MECENAS), and beloved celebrity chef and Executive Producer Aarón Sánchez, for a highly anticipated second season of EL TOQUE DE AARÓN.

Latinos in Hollywood: Amplifying voices, expanding horizons

There are about 62 million Latinos in the United States; globally, the heritage of more than 650 million people falls into the broad “Latino” category. US Latinos account for more than $3 trillion of GDP, which would make them the fifth largest economy in the world if they were a country. Beyond this economic power, they are also avid consumers of Hollywood’s narratives and punch well above their weight in supporting the film and TV industry. Compared with a population share of 19 percent, US Latinos account for 24 percent of box office ticket sales and 24 percent of streaming subscribers. To put this into even sharper contrast, US Latinos see films 3.3 times a year, per capita, compared with 2.9 for Asian-Americans and 2.3 for White Americans.

TelevisaUnivision launches New Live Local News Programs in Atlanta, Los Angeles, Phoenix and Tucson on UniMás

TelevisaUnivision announced the launch of new live local news programs catered to the local communities in Atlanta (GA), Los Angeles (CA), and Phoenix and Tucson (AZ), starting on March 5, 2024.

Warner Bros. Discovery’s U.S. Hispanic launches “JUNTOS EN ACCIÓN”

Warner Bros. Discovery’s U.S. Hispanic and Omnicom Media Group (OMG) announced a partnership to launch JUNTOS EN ACCIÓN, a renovation reality series hosted by celebrity couple Carlos Ponce and Karina Banda alongside design guru Daniela Nares.

Telemundo Reigns #1 Spanish-Language Broadcast Network in Weekday Primetime

Telemundo ranked as the #1 Spanish-language broadcast network in weekday primetime last week, fueled by the latest seasons of La Casa de los Famosos and El Señor de los Cielos. According to Nielsen, the network delivered an average of 444,000 adults 18-49, 166,000 adults 18-34 and over 1.3 million total viewers in 7pm-11pm primetime.

TELEMUNDO LAUNCHES DECISIÓN 2024,

NBCUniversal Telemundo Enterprises announced the launch of Decisión 2024, its election year multiplatform news and civic engagement initiative across Telemundo’s network, local stations, digital platforms and national and local partners.

The 36TH Annual Telecast of Premio Lo Nuestro propels Univision to Number One spot across all of television for the entire night

Univision’s PREMIO LO NUESTRO, the longest-running Latin music awards show in the U.S., achieved remarkable success, seizing the spotlight as the #1 network on all of television for the fifth consecutive year among Adults 18-49 during its live broadcast from the Kaseya Center in Miami on Thursday, February 22.

Entravision Inaugurates State-of-the-Art News Facility in Las Vegas

Entravision Communications Corporation announced the opening of its new state-of-the-art news facility in Las Vegas. This milestone underscores the Company's three decade commitment of empowering the Latino community through trusted news and resources.

TelevisaUnivision 2024 Upfront

The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace this powerful force as a priority investment for 2024.

NAB announces Hispanic Media Coalition to Increase Voter Participation

The National Association of Broadcasters (NAB), in collaboration with Hispanic media groups and organizations, today announced a first of its kind coalition focused on get out the vote (GOTV) efforts for the Hispanic community. The nonpartisan coalition consisting of 13 organizations is dedicated to increasing voter registration and voter turnout in the Hispanic community for the 2024 national elections.

José Alberto Suárez named President & GM of Telemundo O&O stations in Orlando, Tampa & Fort Myers

José Cancela, President of Telemundo Station Group, named José Alberto Suárez President & General Manager of WTMO / Telemundo 31 Orlando, WRMD / Telemundo 49 Tampa and WWDT / Telemundo Fort Myers-Naples. Suárez joins the three Florida stations after serving as President & General Manager of Telemundo-owned stations in Sacramento, Calif., Las Vegas, and Fresno, Calif.

Creating connections with Black Americans across media

For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is expected to be foreign-born by 20601. That means that content will need to continue evolving to stay relevant for this media-hungry audience.

The Board of Directors of Spanish Broadcasting System (SBS) Vote for Raúl Alarcón to Assume the Title and Responsibilities of President of the Corporation

In the recent departure of Albert Rodriguez - President & COO of Spanish Broadcasting (SBS), the Board of Directors of SBS proposed and voted to have Raúl Alarcón add and resume the duties of President of Spanish Broadcasting System.

NBCUniversal set for Annual One24 & Upfront Events

NBCUniversal announced the dates and locations of the company’s two marquee events, One24 and Upfront. Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio.

Canela Media to amplify Hispanic Political Engagement

Locality, a local video solutions provider, announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year.

Beyond big data: The audience watching over the air

There is no mistaking the impact of connectivity on how audiences are watching TV. In just the past five years, the number of households in the U.S. that get their TV content from an internet connection has increased by more than 210%. The allure of an internet’s worth of content notwithstanding, a smaller, yet consistent, portion of TV homes continue to thrive on the over-the-air (OTA) broadcast programming they access for free using digital antennas—even when more than 70% of homes now have at least one smart TV.

“Cristina” brought back by UNIVISION for “Despierta America”

In a clever news and entertainment coup, UNIVISION executives and producers gave their staple morning show, "Despierta America," an unexpected audience hook yesterday by bringing back "Cristina" with a lot of hoopla.   Cristina Saralegui was interviewed by the show hosts and journalist Maria Antonieta Collins taking advantage of the fact that the personality was celebrating her 76th birthday.

Jose Cancela named President of Telemundo Station Group

Valari Staab, Chairman of NBCUniversal Local, today announced veteran Spanish-language media executive and longtime leader of WKAQ / Telemundo Puerto Rico José Cancela has been named President of Telemundo Station Group, effective immediately.

ESTRELLATV launches ‘HABLAMOS EL MISMO IDIOMA’ campaign

EstrellaTV is launching its “Hablamos el Mismo Idioma” (“We Speak the Same Language”) campaign with six new shows in its prime and daytime schedule on Monday, February 12. Leading the nightly primetime lineup is the new show El Lavadero (6 p.m./5 p.m. CT, M-F), a nightly gossip and games show hosted by Juan Alberto Santos, followed by the exciting family game show 100 Latinos Dijeron (7 p.m./6 p.m. CT, M-F), and then La Hora Nichols (8 p.m./7 p.m. C.T., M-F), a nightly topical entertainment and opinion show starring Rolando Nichols. The lineup continues with the network’s leading viral news show Alarma TV (9 p.m./8 p.m. C.T., M-F) and the national news show Noticiero EstrellaTV: Cierre de EdicÍon (10 p.m./9 p.m. C.T., M-F). EstrellaTV is seen across its broadcast network and on the EstrellaTV app on iOS and Android devices.

Hemisphere Media Group names Jimmy Arteaga Grustein as Chief Content Officer

Hemisphere Media Group announced the promotion of Jimmy Arteaga Grustein to Chief Content Officer of Hemisphere. Arteaga, previously President of Programming, Production & Promotion at WAPA-TV, will report to Jorge Hidalgo, President, and CEO of WAPA Media, Puerto Rico’s leading media company encompassing TV, radio, digital, live events, and podcasting.

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